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Advertiser Impact of Microsoft - Yahoo! Combination
http://www.adreviews.net/ advertiser-impact-microsoft-yahoo-combination

Advertisers and ad agencies are abuzz with the prospect of a Microsoft - Yahoo! combination announced this morning. On an investor call this morning, cash king and man-at-the-helm Steve Ballmer said “scale matters”. This from a man who likes to win the “size” wars.

151 days ago in Online Advertising Reviews | Advertising agencies review and ad ware tips for ads · Authority: 3
Impact on Ad Exchanges?: Microsoft Bids $44.6 Billion to Buy Yahoo!
http://www.adreviews.net/ impact-ad-exchanges-microsoft-bids-44-6-billion-buy-ya…

[read followup - Advertiser Impact of Microsoft - Yahoo! Combination] Just out–Microsoft has bid $44.6 billion, or $31/share to buy Yahoo! The bid is a 62% premium over yesterday’s closing price for Yahoo! This is a long rumored combination.

151 days ago in Online Advertising Reviews | Advertising agencies review and ad ware tips for ads · Authority: 3
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Ad Network Integration: Can Microsoft Hack It?
http://seokeywordsnews.net/ 2008/ 02/ 01/ ad-network-integration-can-microsoft-h…

The audience consolidation under a combined Yahoo/Microsoft would be extraordinary, and the integration job extraordinarily complex. The merged entity would combine portals MSN and Yahoo, plus BlueLithium, Right Media, aQuantive's DrivePM, adECN, mobile network Screen Tonic, game network Massive,

153 days ago in SEO Keyword News · Authority: 60
Advertiser Impact of Microsoft - Yahoo! Combination
http://blog.contextweb.com/ contextual/ advertiser-impact-of-microsoft-yahoo-com…

Advertisers and ad agencies are abuzz with the prospect of a Microsoft - Yahoo! combination announced this morning. On an investor call this morning, cash king and man-at-the-helm Steve Ballmer said “scale matters”. This from a man who likes to win the “size” wars.

153 days ago by johneb in ContextWeb Internet Advertising Blog · Authority: 24
Impact on Ad Exchanges?: Microsoft Bids $44.6 Billion to Buy Yahoo!
http://blog.contextweb.com/ ad-exchanges/ impact-on-ad-exchanges-microsoft-bids-…

Impact on Ad Exchanges?: Microsoft Bids $44.6 Billion to Buy Yahoo! February 1st, 2008 [read followup - Advertiser Impact of Microsoft - Yahoo! Combination] Just out–Microsoft has bid $44.6 billion, or $31/share to buy Yahoo! The bid is a 62% premium over yesterday’s closing price for Yahoo! This is a long rumored combination.

153 days ago by johneb in ContextWeb Internet Advertising Blog · Authority: 24