Advergames

Welcome to the 'Advergames' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Advergames'.

Latest blogosphere posts tagged “Advergames”

• FarmVille, Mafia Wars: Big Money From Free Social Media Games (Not All Of It On The Up-And-Up)

  
  Gen Wow — Authority: 427
  Seriously people. I am always mystified by how much time and effort - and personal information - people will put into all those Facebook games, like FarmVille, Mafia Wars, Restaurant City and others. Turns out theyre big money generators for...
  1 week ago

• Inside HBO Imagine: Interview With Alison Moore, VP, Brand Strategy & Digital Platforms, HBO (Part 1)

  
  Gen Wow — Authority: 427
  HBO gave itself a tough act to follow - and its working to do just that. During the last few weeks, HBO has launched an ambitious sequel to its double Cannes Grand Prix winning "Voyeur Project," called "HBO Imagine." Not...
  1 week ago

• Why Less Is Not More With Advergames

  
  Website Marketing Club — Authority: 162
  Advergames are seen by many marketers as just a way to get an advert for their product, brand or service placed on other websites and in front of their visitors. Often this means they think the best thing to do is spend as little as possible to achieve this. But why should you spend more on your custom advergame? The ...
  1 week ago

• Are Video Games Just As Important As The Movie for Horror Franchises?

  
  Gen Wow — Authority: 427
  Youd be forgiven for thinking as much, judging from the killing video games based on several Hollywood horror franchises are making - including those from "Saw" for Xbox 360 and PlaySTation 3 and the evergreen "Resident Evil" series (which actually...
  1 week ago

• ABC-TVs Reboot of V Includes Online Peace Ambassador Program

  
  Gen Wow — Authority: 427
  The Visitors are back, in a new series from ABC. And since the show (starting tomorrow) faces a still hill keeping the action alive over a long period of time (unlike the 1980s NBC miniseries), marketers at ABC are working...
  1 week ago

• Back from Digital Hollywood

  
  Gen Wow — Authority: 427
  Just dont call us the Digital Hollywood Squares. I was in Santa Monica this week to participate in a panel discussion on games as an advertising and marketing platform for entertainment and consumer products brands. It was a lively discussion...
  3 weeks ago

• Volkswagen To Rely Exclusively On iPhone App For New GTI Launch

  
  Gen Wow — Authority: 427
  Hey, if its the most cost-effective way to reach your demo, why not lean heavily on an iPhone app? But exclusively? Thats what VW plans for the launch of the new GTI. Im having a hard time believing the total...
  3 weeks ago

• Britain’s Best Brain

  
  FreeGamesNews — Authority: 141
  Britain’s Best Brain is a new UK TV series that puts you through a series of games designed to stretch and test your mental limits. An advergame of the same name was just released to promote the series. BBB tests the five core areas of your brain which deal with everyday tasks such as calculation, memory, ...
  3 weeks ago

• Oh, Thank Heaven? 7-Eleven Has Cheesy New Advergame

  
  Gen Wow — Authority: 427
  Speaking of branded games, none other than 7-Eleven has a new online game out called "The 711 Club." Im not even clear on what the game is from this post...but a quick look at the game seems to indicate it...
  3 weeks ago

• Back from DTC; Next Up: Digital Hollywood

  
  Gen Wow — Authority: 427
  Been a crazy month: Spoke at the Global Retail Executive Council event at CTIA in San Diego, then this last week, at the DTC Fall event in New Jersey. This week: a panel on gaming as an advertising platform at...
  3 weeks ago

• See Rick at DTC Fall Conference: Top Digital Marketing Trends for Pharma Marketing in 2010

  
  Gen Wow — Authority: 427
  DTCs is having a decidedly tough year, what with the economy, reform measures like the "Just Say No To Drug Ads Act" and other reform measures, and new FTC rulings of search engine marketing and social networking. So on Thursday,...
  4 weeks ago

• Doritos Mystery Flavor Revealed

  
  Gen Wow — Authority: 427
  That cool interactive video game for Doritos UK - the one where you try to discover the Doritos "mystery flavor" for the chance to be entered into a drawing for 1,000 pounds has reached its conclusion. And the mystery flavor...
  6 weeks ago

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