Advertising Age

Welcome to the 'Advertising Age' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Advertising Age'.

Latest blogosphere posts tagged “Advertising Age”

• Smart Marketing Propels Hyundai

  
  The Auto Writer — Authority: 124
  Advertising Age recognizes Hyundai. How do you spell success? A-z-e-r-a is one way to do that. If you were to take a look at the typical Hyundai ad campaign over the years, what you would discover is that the Korean automaker has a liking for presenting fairly bland, straight forward messages to consumers. ...
  5 days ago

• Hyundai wins Advertising Age Marketer of the Year award

  
  Autoblog — Authority: 788
  Filed under: Car Buying , Sedan , Marketing/Advertising , Hyundai , Luxury , South Korea Hyundai Genesis Sedan - Click above for high-res image gallery Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, ...
  6 days ago

• Kellogg Drops Immunity Claim

  
  The Big Money — Authority: 712
  In case you missed the news, Kellogg (K) announced on Wednesday that it would "phase out" claims on boxes of Rice Krispies and Cocoa Krispies that the cereals boost childrens immunity to disease. "Its a cold environment for food marketers trying to make health claims," Advertising Age concluded , perhaps ...
  1 week ago

• The Risks of Clickthrough Determinism

  
  Web Liquid | thinking:returns Web Liquid | thinking:returns — Authority: 109
  AdAge.com recently reported on an intriguing trend towards lower participation rates in online display advertising ( What to Measure? Only 16% of the Web Is Clicking Display Ads” ).  The gist of the article is that only 8% of internet users account for 85% of all clicks on display ads, and that overall, so-called ...
  2 weeks ago

• “L” evation! Apple gives the Chicago Transit Authority a new train station.

  
  Gods of Advertising — Authority: 119
  From grimy to shiny! In exchange for advertising and naming rights, The City of Chicago has agreed to let Apple renovate a dilapidated train station at North and Clybourn. The rehab will cost Apple approximately $4 million, according to Thomas Corfman of AdAge.com , who broke the story. The plan coincides with ...
  2 weeks ago

• Internet banner completes 15 years

  
  Trends Updates — Authority: 605
  Some things that are part of our daily life are so simple it’s surprising to remember that at some point in history they had to be created. One example is the banners of the Internet , yesterday, October 27, completed 15 years of life. In an article for the website AdAge , Frank D’Angelo , baby’s father, ...
  2 weeks ago

• Happy Birthday, Digital Advertising!

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 140
  According to Advertising Age (magazine), October 27th, 2009 is the 15th anniversary of the first banner ad. The ad appeared on Hotwired . AND THE WORLD WAS NEVER THE SAME! How has online advertising changed your life or business? The Banner Campaign that Started a $24 billion Business, and Got a 78% ...
  2 weeks ago

• VW chooses Deutsch LA as its new ad agency

  
  Autoblog — Authority: 788
  Filed under: Marketing/Advertising , Volkswagen Chrysler , Cadillac , and Chevrolet arent the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagens ...
  3 weeks ago

• Take It to Goodwill

  
  The Earth Is Not a Trash Can — Authority: 125
  Since we donate all of our old usable clothes to Goodwill, I was pleased to read this news from Advertising Age about Levi’s promoting Goodwill Industries: Levi’s, Goodwill Launch Clothing Recycling Push ‘Care Tag for Our Planet’ Encourages People to Donate Unwanted Apparel Posted by Karen Egolf on ...
  3 weeks ago

• Toilet Paper Advertising Smackdown

  
  i could cry but i don't have time — Authority: 127
  I must have died and gone to promotion heaven. For the second day this week a toilet paper brand is in the headlines. Yesterday I wrote about Cottonelle’s suggestion that maybe we were not wiping all that well. Today, thanks to my friend, Jessica Gottlieb , I found this  Advertising Age article about ...
  3 weeks ago

• “The Chaos Scenario” — Collapse, Disruption, and Improvement

  
  The Scholarly Kitchen — Authority: 583
  The collapse of media is captured succinctly and brilliantly in this interview with Bob Garfield, an Advertising Age critic, NPR personality as co-host for “On the Media,” and author of “The Chaos Scenario.” This interview with Chris Kinneally nicely sums up the problem of the information abundance and ...
  4 weeks ago

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