Adweek

Welcome to the 'Adweek' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Adweek'.

Latest blogosphere posts tagged “Adweek”

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (Paperback)

  
  Quick Penmanship — Authority: 484
  Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it [...]
  4 days ago

• Domestic Violence PSA “Hit the Bitch” Stirs Controversy

  
  Battered Women, Battered Children, Custody Abuse — Authority: 147
  Note: Cross posted from [wp angelfury] Battered Mothers Rights - A Human Rights Issue . Permalink Domestic Violence PSA “Hit the Bitch” Stirs Controversy Filed under: Activism , Domestic Abuse , Domestic Violence , Hate Crimes , Intimate Partner Assault , Violence against women — ...
  5 days ago

• Domestic Violence PSA “Hit the Bitch” Stirs Controversy

  
  Family Court Crisis-Abusers Getting Custody..!! — Authority: 147
  Note: Cross posted from [wp angelfury] Battered Mothers Rights - A Human Rights Issue . Permalink Domestic Violence PSA “Hit the Bitch” Stirs Controversy Filed under: Activism , Domestic Abuse , Domestic Violence , Hate Crimes , Intimate Partner Assault , Violence against women — ...
  5 days ago

• The best advertising of the decade: Adweek Best of 2000s

  
  Bhatnaturally — Authority: 130
  AdweekMedia has just launched an online poll called the Best of 2000s , asking for nominations in 33 categories including popular categories like Commercial of the Decade and Print Advertising of the Decade . There is a definite US bias in most categories, understandably so. Some popular entries are missing from ...
  1 week ago

• How to choose the right endorsement for your brand

  
  BizReport — Authority: 589
  When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good gets when it comes to product endorsements. Sometimes an average Joe will even do, depending on the brand focus. But did you know that, to the public, ...
  1 week ago

• Leisure Travelers Get Back in Motion - Adweek

  
  Debt Consolidation Blog — Authority: 149
  Adweek Leisure Travelers Get Back in Motion Adweek But even when asked to consider their ability to take leisure trips in the next six months "based solely on your personal finances ," nearly half said ...
  1 week ago

• Business Leaders Considered Most Persuasive in Ad Endorsement

  
  Ad Operations Online — Authority: 482
  Former political figures, however, are considered least persuasive NEW YORK – The issue of celebrity endorsements is something a number of companies grapple with as they are planning their advertising campaigns. Do they go with an endorsement or let the product or service speak for itself? If they decide to move ...
  2 weeks ago

• YouTube Tests Ad-Skip Plan

  
  AdHack Blog — Authority: 415
  Brian Morrissey reports in Adweek that Google’s YouTube is testing ad skipping for pre-roll ads: YouTube Tests Ad-Skip Plan . The whole article is well worth reading. Here are a few choice cuts. Google could employ elements of its successful search-ad formula as it adjusts its approach to making money on ...
  2 weeks ago

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (Kindle Edition)

  
  Quick Penmanship — Authority: 484
  Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it [...]
  2 weeks ago

• Businessmen tops as pitchers

  
  my 2 cents — Authority: 110
  How believable and effective are celebrity endorsers?  A few weeks ago, I wrote about a survey showing celebs dont have much clout when it comes to convincing us to buy a product or service .  A new survey, from Adweek and the Harris Poll, doesnt ask whether or not celebs are effective ...
  3 weeks ago

• When it comes to creativity, many of the biggest ideas defied process.

  
  Gods of Advertising — Authority: 120
  Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” -John Ortved, The Unauthorized History of the Simpsons The Simpsons TV show is the creative standard by which all comedy ...
  3 weeks ago

• Extreme Makeover: CNN Edition

  
  racetalkblog.com — Authority: 487
  If you are a frequent visitor to CNN.com you surely noticed that something looked a bit different on the website this week.Perhaps it was the blazing, fire engine red banner across the top? Or maybe it was the multiple, color photos accompanying the lead stories? Or was it the supersized video player featured in the ...
  4 weeks ago

• The Digital Media Hot List Is Missing Some Heat

  
  GigaOM — Authority: 790
  Adweek today released its annual list of the hottest 10 digital media companies, some of which stretch the definition of digital media (iPhone, anyone?). The list shows some interesting bias, dumping Google to the No. 4 slot from last year’s No. 1 position primarily because its search algorithms aren’t ...
  4 weeks ago

• “L” evation! Apple gives the Chicago Transit Authority a new train station.

  
  Gods of Advertising — Authority: 120
  From grimy to shiny! In exchange for advertising and naming rights, The City of Chicago has agreed to let Apple renovate a dilapidated train station at North and Clybourn. The rehab will cost Apple approximately $4 million, according to Thomas Corfman of AdAge.com , who broke the story. The plan coincides with ...
  4 weeks ago

• Adweek: Grammar Lessons, Social Sites Help Write Ads That Fit In

  
  ChasNote — Authority: 422
  I know, I know — magazines and newspapers went extinct years ago. But I still get a rise out of seeing my name in print. So thanks, Adweek for giving me a quote on Page 7 this week! I posted an excerpt of this story earlier in the week.
  4 weeks ago

• Death to the banner ad, long live brand stories

  
  Made by Many — Authority: 460
  Adweek has an interesting article about sponsored blog posts and sites like Gawker and Digg “lending a hand with brands looking to fit into their environments without being relegated to the sidelines with run-of-the-mill banner ads”. I think this is a very smart proposition because it is one way for a brand to ...
  4 weeks ago

• 7196: Truth In Advertising…?

  
  MultiCultClassics — Authority: 507
  Adweek columnist Barbara Lippert wrote an odd piece on the New Yorker Festival panel titled, “Mad Men: Truth in Advertising.” To be clear, Lippert’s writing is not odd; rather, the event seemed peculiar. Moderator and New Yorker contributor Ken Auletta spoke with Mad Men creator Matthew Weiner, TBWA\Chiat\Day ...
  4 weeks ago

• Adweek Reports Windows 7 Launch With AdHack Mentioned

  
  AdHack Blog — Authority: 415
  Microsoft Fetes Windows 7 ‘Creators’ — Good-natured push from Crispin Porter touts collaborative nature of new OS. In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use. Microsoft will ...
  5 weeks ago

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