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I’m listening to MySpace’s Amit Kapur talking about hypertargeting on MySpace. MySpace puts users into interest group packages and sells those packages to advertisers. I’m wondering how accuate their non-structured data analysis really is.

Meet the new MySpace COO, 26-year old Amit Kapur Tom is getting older every year -- and that's not even counting his little fib about his age. So News Corp. has found a new 20something -- this time, a real one -- to serve as MySpace's face: COO Amit Kapur, the guy MySpace hired to execute its plan to mimic Facebook.

Last night, BoomTown checked out the new space MySpace is renovating for its soon-to-open San Francisco office. The occasion was a party the social-networking site held for developers as part of its recent platform launch. In other words, the night MySpace started kissing up to the widget makers with tasty burgers and big techie hugs.

Last night, MySpace threw a party for third-party developers at their soon-to-be-opened office in San Francisco’s trendy SoMa neighborhood. BoomTown went and did a video of the event here, where the trendy, Beverly Hills-based social-networking site made nice with the geeky widget makers of Silicon Valley.

Los Angeles-based social networking website MySpace said today that it has named Amit Kapur as the firm's Chief Operating Officer. Kapur has been at MySpace since 2005, and has served as the firm's VP of Business Development since 2006. According to MySpace, Kapur will spearhead development and implementation of all global business operations for MySpace.

The world’s top social network has finally bought its ticket for the third-party developer party. In a switch from its early days as a Fox subsidiary, MySpace has fallen in line with its competitors — it plans to ask programmers to its San Francisco development office on Feb.

The world’s top social network has finally bought its ticket for the third-party developer party. In a switch from its early days as a Fox subsidiary, MySpace has fallen in line with its competitors — it plans to ask programmers to its San Francisco development office on Feb.