Search / 3 posts tagged Ardath Albee

My five-question interviews with some of the best-known folks in both applied and performance storytelling will commence Tuesday, Sept. 1. Seventeen practitioners are featured in these Q&As: Molly Catron, Terrence Gargiulo, Jon Hansen, Loren Niemi, Gabrielle Dolan, John Caddell, Shawn Callahan,

I’m really excited about a project I have going on this summer. I’m conducting (via e-mail) five-question interviews with some of the best-known folks in both applied and performance storytelling. Ten practitioners have already responded to the Q&A: Molly Catron, Terrence Gargiulo, Jon Hansen,

Marketing Interactions is offering a very cool, free e-book called Why Marketing Stories Have Catch. It’s full of excellent descriptions of how and why stories are so effective for marketing. Author Ardath Albee aptly refers to stories as “stealth marketing.” Much of the principles in the e-book also relate to marketing oneself in the job search.