Audience Measurement
Tag details
Welcome to the 'Audience Measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Audience Measurement'.
Latest blogosphere posts tagged “Audience Measurement”
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GenieKnows and Other Top Ad Networks Turn to Click Forensics for Online Audience Verification
Ad Operations Online —
Authority: 484
Traffic Quality Benefits Drop Directly to the Bottom LineAUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that local search giant GenieKnowsMedia.com as well as several other ad networks and publishers ...1 day ago -
Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns
Ad Operations Online —
Authority: 484
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase DataNEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and ...3 days ago -
comScore Releases October 2009 U.S. Search Engine Rankings
Ad Operations Online —
Authority: 484
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent ...4 days ago -
Free TV Shows and the Ratings
Watch Movie Online —
Authority: 134
The brutal truth: all the free TV shows in the world (including the news, specials, the sports and awards events, in fact, every show there is) have their precious existence dependent on only one factor - ratings. What are ratings? And why does it wield such power? Basically, ratings are simply an audience ...6 days ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Internet TV watching to be tracked
Thoughts of Nigel —
Authority: 530
An interesting development in the United States sees measuring of television viewing to take account of the internet. This mornings FT reports that Nielsen , the dominant tracker of television viewing, will begin measuring internet usage across its national panel of US television viewers by August next year, ...1 week ago -
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Ad Operations Online —
Authority: 484
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising ...2 weeks ago -
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Ad Operations Online —
Authority: 484
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising ...2 weeks ago -
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services
Ad Operations Online —
Authority: 484
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to ...4 weeks ago -
Microsoft Sites Captures Largest Share of Time Spent Online Worldwide
Ad Operations Online —
Authority: 484
Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent Online Globally RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found ...4 weeks ago -
AndoMedia’s Mea Culpa
Audio4cast —
Authority: 121
Late last week AndoMedia released audience data for their universe of measured Internet radio stations, debuting some new definitions and two rankers, one defining domestic US listening. The changes were greeted with disapproval from the advertising community, particularly the radio ad community. Ando, it ...4 weeks ago -
comScore to Acquire Certifica
Ad Operations Online —
Authority: 484
comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry ...4 weeks ago -
CIMM to Meet with Five Set-Top Data Providers
Business Finance & Economy - business.marc8.com —
Authority: 166
Audience-measurement coalition to meet with Nielsen, Rentrak, TiVo, TRA,...5 weeks ago -
Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing
Ad Operations Online —
Authority: 484
First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ...5 weeks ago -
1-2-1VIEW has launched the world’s first all-in-one platform that combines digital signage and audience measurement into a single screen
AudienceCount.com —
Authority:
1-2-1VIEW all-in-one platform combining digital signage and audience measurement into a single screen. Playscreen was produced as a plug-and-play, single packaged solution to provide greater ease of installation for integrators and provide a simpler pricing structure for customers. It comes as a single unit without ...5 weeks ago -
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Ad Operations Online —
Authority: 484
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom ...6 weeks ago -
Adchemy Launches Platform to Manage Digital Audiences
Ad Operations Online —
Authority: 484
Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance and Investment REDWOOD CITY, Calif. – Adchemy, the pioneer of Audience Relationship Management (ARM), formally introduced its technology that uses science and data to help large marketers ...6 weeks ago -
BEEZAG Offers a New Online & Mobile Service That Changes the World of Advertising
Ad Operations Online —
Authority: 484
NEW YORK, NY – Beezag (www.Beezag.com) has officially launched its NEW exclusive invite-only online and mobile advertising platform that is revolutionizing the world of advertising. Beezag benefits both the “Beezagger” (user) and the advertiser by providing the user with monetary returns while giving advertisers ...6 weeks ago
