B.L. Ochman

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Latest blogosphere posts tagged “B.L. Ochman”

• Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever

  
  B.L. Ochman's blog — Authority: 409
  I covered two interesting marketing strategy conferences last week that couldnt have been more different from each other. Each one hopes it can predict, or at least affect, the future. And, since I like you, Ill share my notes with you. My comments will be in italics . Its a long post, but I think youll find lots ...
  2 days ago

• Seven Reasons Your Company Should Be Blogging

  
  B.L. Ochman's blog — Authority: 409
  By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand. Blogs are an excellent touch point for human interaction ...
  1 week ago

• Its Time to Banish (99%) of Micro-sites

  
  B.L. Ochman's blog — Authority: 409
  By B.L. Ochman Its time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then theres the 1% that work. Definition: Micro-sites typically contain one to five pages of content and are promoted, independently of a companys homepage, through traditional media and search engines. They ...
  2 weeks ago

• Three Top Reasons Why Social Media is Still a Tough Sell

  
  B.L. Ochman's blog — Authority: 409
  By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, theyre still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media ...
  4 weeks ago

• Speed to Outcome

  
  Strategic Guy — Authority: 114
  I dig bloggers like B.L. Ochman who never shy from shaking things up. This week Ochman penned an article for Advertising Age magazine entitled “Ten Things Social Media Can’t Do.” She takes aim at the social media consultants who knowingly set unrealistic expectations with clients that are still groping their ...
  4 weeks ago

• 10 Things Social Media Cant Do

  
  B.L. Ochman's blog — Authority: 409
  By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the reality that social media is not a solution, or a sure bet. Social media cant: 1. Substitute for marketing strategy ...
  5 weeks ago

• Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before Were 90

  
  B.L. Ochman's blog — Authority: 409
  Pawfun , the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this month. My partner, Caimin Jones , and I started out thinking wed sell a ton of t-shirts , customized photo note cards , and personalized pet photo greeting cards to pet lovers. Weve ...
  5 weeks ago

• Persuasive Picks for the week of 10/26/09

  
  PerkettPRsuasion - The PerkettPR Blog — Authority: 113
  Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter ...
  5 weeks ago

• Top 13 Guidelines for Commenting on Blog Posts

  
  B.L. Ochman's blog — Authority: 409
  Like most bloggers, I love comments on my posts. Comments help bloggers feel like were not talking to ourselves. Ive learned a lot over the years from the smart people who comment on my posts. And Ive made many friends whom I never would have met otherwise. Sometimes, I sit at my computer laughing out loud at the ...
  6 weeks ago

• Study: Dear Ad Agencies: If the creative sucks, nothing else matters

  
  B.L. Ochman's blog — Authority: 409
  Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating on targeting, ad format and interruption technologies. Thats what a recent study by web research firm Dynamic Logic says. I say, amen. In fact, creative quality is not only important in ...
  6 weeks ago

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