B2B Marketing
Tag details
Welcome to the 'B2B Marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'B2B Marketing'.
Latest blogosphere posts tagged “B2B Marketing”
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16 ways to alienate a B2B buyer
Velocity - the B2B marketing acceleration agency for technology companies —
Authority: 113
Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better results if it didn’t exist at all. When I buy things for Velocity, I’m a B2B buyer. Here’s the best ways to alienate me: Expect me to drop everything ...6 hours ago -
IT’s best B2B marketers 2009
Continuous Customer Capture —
Authority: 112
BtoB Magazine has named its top 25 marketers of 2009 in a supplement you can download here . It’s fascinating to note just how many of the top 25 to have made the grade are technology brands, or brands from closely-related industries. More than half (15 of the 25) fit into this category. CMOs from Oracle, ...10 hours ago -
Your B2B Lead Generation Budget: Start by Cutting It Into Thirds
Sales Lead Insights —
Authority: 98
Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to ...13 hours ago -
Twitter Lists for Industrial & B2B Companies
Industrial Search Engine Marketing —
Authority: 114
I’ll admit it, I’m an organization junkie. I have color coded spreadsheets for tracking client projects and a pile of folders in Outlook to neatly organize all my emails. And that’s why I’m so excited about the new Lists feature in Twitter. Twitter Lists let you organize the people you follow into tidy little ...3 days ago -
B2B marketing predictions for 2010
Velocity - the B2B marketing acceleration agency for technology companies —
Authority: 113
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year: THE KIND-OF-OBVIOUS PREDICTIONS: Content Marketing will go from strength to strength It’s a buzzword but not a fad ( because it works ). But response rates will fall due to ...4 days ago -
B2B Lead Generation Tip #3: Identify the Metrics that Matter
Marketing Trenches —
Authority: 108
If you haven’t addressed the first two steps in the lead generation planning process - establishing the right mindset and building a strong roster of stakeholders - you may want to go back and review those before you read this. After all, if you’re a smart lead generation marketer, you know (or ...5 days ago -
Nominate Your Best Email Campaigns
The NMS Blog —
Authority: 145
We’re currently accepting nominations for MarketingSherpa’s 2010 Email Marketing Awards. But hurry — the deadline to submit your campaign is Friday, Nov. 20.Here’s the link to the entry form:http://sherpa.EmailAwards2010.sgizmo.comThe competition recognizes the best B2B and B2C email marketing campaigns of the ...5 days ago -
Lethal Generosity: a key principle of social media marketing?
Velocity - the B2B marketing acceleration agency for technology companies —
Authority: 113
According to the Harvard Business Review , 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher than for other social networks, where the top 10% are responsible for 30% of the stuff produced. I came across this fact in a ...5 days ago -
Platinum and Gold in the International Marcom Awards
Hot Design —
Authority: 106
Scott Design took home Platinum and Gold Awards for interactive web sites in the MarCom Awards 2009 competition. Scott Design was awarded a Platinum Award for the Special Delivery Interactive Web Page Maker and a Gold Award for the Draper Fisher Jurvetson (DFJ) B2B website. The MarCom Awards competition ...6 days ago -
Can B2B Products be "Social Objects"?
Rocket Watcher —
Authority: 404
A couple of weeks back I attended MeshMarketing and Hugh MacLeod of Gapingvoid was the keynote speaker. In his talk he discussed "social objects". By his definition a "social object" can be a thing a person or an idea that people talk about. Hugh talked about working at an ad agency where customers would ask ...6 days ago -
How I found all the customers I needed for 30 years….
eBizine —
Authority: 116
Marketing with Directories in B2B business – How I acquired all the new customers I ever needed using nothing more than a 28¢ salesman… By Mark Goggin Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a business – any business — is to attract customers. It would be best, to ...1 week ago -
B2B Email Marketing: Interview with Stephanie Miller
Sales Lead Insights —
Authority: 98
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! A Marketer’s Guide To Email Newsletters That Build ...1 week ago -
Rise Up And Defy Marketing’s Inquisition
Velocity - the B2B marketing acceleration agency for technology companies —
Authority: 113
I’ve always found Heresy fun. By that I don’t mean the historical variety – the prospect of burning agonisingly at the stake is deathly serious. I’m talking about the Radio 4 talk show led by comedian David Baddiel . The show’s premise is simple. Society holds a number of ...1 week ago -
Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy
Propelling Brands —
Authority: 91
I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2B marketers should adopt today — a ‘mass one-to-one’ strategy. This is a posture where marketing manages scale, targeted, engaged and two-way dialogue with prospects, upstream from sales-team interaction and ...1 week ago -
Need Info About Internet Marketing - Check Out this Publication
Start Your Own Online Business Presence —
Authority: 149
Interestingly, any dictionary can define the Internet Marketing as the methodology of marketing the products or the services over the World Wide Web. In fact, the online marketing includes both technical and creative principle of internet and involves designing, advertisements and sale. Besides, Internet Marketing is ...1 week ago -
What’s this thought leadership thing all about?
Ad Your Comment Here —
Authority: 110
PR agencies, consultants, industry experts and your board of directors are all talking about it. Thought leadership! The latest industry buzzword, the serious business’s way of talking about social media and a more stoic way of saying “we’re gonna make you a star!” What B2B company CEO doesn’t want to be ...1 week ago -
Use Trade Shows to Boost SEO
Word Sell, Inc. —
Authority: 412
Are you as sick as I am of the phrase, Think outside the box ? Well, for all you b2b marketers, let me put a new twist on it for you - For Winning SEO, Think Outside the Web In other words, the real world is a real good source of content for your business website or blog. Even something as old school and old ...1 week ago -
What the hell is a challenger brand, and what makes it so yummy?
B2B Marketing Blog —
Authority: 118
Any company, productor brand that is either No.2 or No.22 in its category or market hasthe potential to be a challenger brand . Think of the challenger as theunderdog, the pirate, the rule breaker and you get the picture. What makes the challenger unique is that it looks at the conventionsadopted by the market ...1 week ago -
Copywriting Tip: Banish “No Contractions” Rule
Dianna Huff's B2B MarCom Writer Blog —
Authority: 108
In the past few months, I’ve had more than one client insist that I remove all contractions from the Web copy I’ve written for them.I use contractions because I had read somewhere (long ago) that contractions make copy — especially Web copy — easier to read. Contractions make copy flow better, and they make ...1 week ago -
Need Info About Internet Marketing – Check Out this Post
Internet Marketing Blog —
Authority: 450
Interestingly, any dictionary can define the Internet Marketing as the methodology of marketing the products or the services over the World Wide Web. In fact, the online marketing includes both technical and creative principle of internet and involves designing, advertisements and sale. Besides, Internet Marketing is ...1 week ago
