BL Ochman

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Latest blogosphere posts tagged “BL Ochman”

• B.L. Ochmans 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs

  
  B.L. Ochman's blog — Authority: 117
  I wasnt going to do this post this year. But I cant help myself. Im stuffed with opinions, and I want to share them with you. These are my 2010 predictions for online marketing, FWIW. 1- Big agencies will keep snapping up consultants with social media experience. Big ad and PR agencies are realizing that they cant ...
  1 day ago

• Retailers Competing on Price: a zero sum game played in an echo chamber

  
  B.L. Ochman's blog — Authority: 117
  I defy you to tell me what distinguishes the websites of these three major retailers from each other. In fact - with the mastheads removed as they are below - I am willing to bet that even people who work for these companies would have a hard time telling which site is theirs. Thats because, like so many companies ...
  3 days ago

• Starbucks and Kelloggs: Two silly strategies

  
  B.L. Ochman's blog — Authority: 117
  You gotta feel for big companies these days. Between the lousy economy and consumers having so many ways to make their opinions heard, its hard for big brands to stay relevant. Starbucks is reacting by un-branding - taking its name off new stores that dont look or feel like the Starbucks on every corner. Kelloggs ...
  4 days ago

• My 5 favorite social media case studies

  
  Cision Blog — Authority: 117
  While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter Kim’s Wiki of Social Media Marketing Examples ), it’s sometimes difficult to dig through the masses to find the hidden gems that truly provide excellent examples and show tangible return on investment. ...
  1 week ago

• Two questions a law firm needs to ask its blogging and social media agency

  
  Real Lawyers Have Blogs — Authority: 558
  Where do you start as law firm when looking for help on social media and blogging? A PR firm, a web design firm, a marketing company, a consultant, or a combination of all four? Widely respected Internet marketing strategist, B.L. Ochman , says you need only ask two questions when considering a company or agency ...
  1 week ago

• The only two questions you need to ask your prospective social media agency

  
  B.L. Ochman's blog — Authority: 117
  By B.L. Ochman Major corporations are in a quite a frenzy to get in on the social media revolution now that theyre beginning to realize its a sea change and not a fad. But how can CMOs know whether to hire a big PR firm, an ad agency, an upstart digital shop, a consultant, or a combination of all these? There ...
  1 week ago

• Marketing Personalization for fun and profit - a study in contrast

  
  B.L. Ochman's blog — Authority: 117
  Social media is all about one-to-one communication, and marketers, of course, want to turn that into money - some for a good cause, some for good old-fashioned profits. Twice today, Ive received personalized pitches that I certainly had to stop and look at - they had my name, my photo, and quotes from me. But at ...
  2 weeks ago

• Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever

  
  B.L. Ochman's blog — Authority: 117
  I covered two interesting marketing strategy conferences last week that couldnt have been more different from each other. Each one hopes it can predict, or at least affect, the future. And, since I like you, Ill share my notes with you. My comments will be in italics . Its a long post, but I think youll find lots ...
  2 weeks ago

• Seven Reasons Your Company Should Be Blogging

  
  B.L. Ochman's blog — Authority: 117
  By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand. Blogs are an excellent touch point for human interaction ...
  3 weeks ago

• Its Time to Banish (99%) of Micro-sites

  
  B.L. Ochman's blog — Authority: 117
  By B.L. Ochman Its time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then theres the 1% that work. Definition: Micro-sites typically contain one to five pages of content and are promoted, independently of a companys homepage, through traditional media and search engines. They ...
  4 weeks ago

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