BL_Ochman

Welcome to the 'BL_Ochman' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'BL_Ochman'.

Latest blogosphere posts tagged “BL_Ochman”

• Three Top Reasons Why Social Media is Still a Tough Sell

  
  B.L. Ochman's blog — Authority: 548
  By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, theyre still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media ...
  1 week ago

• Speed to Outcome

  
  Strategic Guy — Authority: 412
  I dig bloggers like B.L. Ochman who never shy from shaking things up. This week Ochman penned an article for Advertising Age magazine entitled “Ten Things Social Media Can’t Do.” She takes aim at the social media consultants who knowingly set unrealistic expectations with clients that are still groping their ...
  2 weeks ago

• Why We Loved 10 Things SM Can’t Do

  
  A Human Voice — Authority: 401
  Yesterday BL Ochman published a blog post titled: 10 Things Social Media Can’t Do . This post went viral among a certain community on Twitter – you know who you are. BL was surprised that this post got something like 4,000 ReTweets which is remarkable. Why the huge response? I think it is because one of ...
  2 weeks ago

• 10 Things Social Media Cant Do

  
  B.L. Ochman's blog — Authority: 548
  By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the reality that social media is not a solution, or a sure bet. Social media cant: 1. Substitute for marketing strategy ...
  3 weeks ago

• Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before Were 90

  
  B.L. Ochman's blog — Authority: 548
  Pawfun , the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this month. My partner, Caimin Jones , and I started out thinking wed sell a ton of t-shirts , customized photo note cards , and personalized pet photo greeting cards to pet lovers. Weve ...
  3 weeks ago

• Persuasive Picks for the week of 10/26/09

  
  PerkettPRsuasion - The PerkettPR Blog — Authority: 115
  Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter ...
  3 weeks ago

• Top 13 Guidelines for Commenting on Blog Posts

  
  B.L. Ochman's blog — Authority: 548
  Like most bloggers, I love comments on my posts. Comments help bloggers feel like were not talking to ourselves. Ive learned a lot over the years from the smart people who comment on my posts. And Ive made many friends whom I never would have met otherwise. Sometimes, I sit at my computer laughing out loud at the ...
  3 weeks ago

• Book on PR/social media perfect for wanna-be publicists

  
  The Publicity Hound's Blog — Authority: 117
  Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into the business. I ...
  3 weeks ago

• Study: Dear Ad Agencies: If the creative sucks, nothing else matters

  
  B.L. Ochman's blog — Authority: 548
  Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating on targeting, ad format and interruption technologies. Thats what a recent study by web research firm Dynamic Logic says. I say, amen. In fact, creative quality is not only important in ...
  3 weeks ago

• Do corporate silos serve a purpose? Well, yes they can

  
  Expertise Marketplace - Professional Service Firm Marketing Blog — Authority: 100
  Do corporate silos actually offer a company some benefits? Well, yes, they can. For the opportunity to talk about this issue, I offer my gratitude to BL Ochman . BL is the only person to ask me that question (the very first one she asked in her just-posted interview with me) regarding the concepts in my new ...
  4 weeks ago

Comments about BL_Ochman