Battle of Big Thinking

Welcome to the 'Battle of Big Thinking' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Battle of Big Thinking'.

Latest blogosphere posts tagged “Battle of Big Thinking”

• #Bobt The power of negative thinking - Malcolm Whites presentation

  
  Gordon's Republic — Authority: 529
  Krow founder Malcolm Whites presentation at the Battle of Big Thinking won him The Big Thinking in Planning session and was one of the most well received on the day. It was packed: not one big idea but 15. Here are the slides. Full coverage/links here.                     ...
  1 week ago

• #Bobt The business of happiness - Big Thinking Mobile

  
  Gordon's Republic — Authority: 529
  Peter Sells (BBH) won the Big Thinking mobile session partly by not saying that 2010 is going to be the year of the mobile (that was 2008) and by telling the audience that the mobile is in the business of making people happy. Sells, the creative/head of mobile development at BBH, scored more than a few laughs with ...
  1 week ago

• #Bobt - Online advertising sucks aka Big Thinking in free spaces

  
  Gordon's Republic — Authority: 529
  Online advertising came in for a bit of a beating in this session that buried display ads and pushed the idea that theconcept of "free" is not viable - this was all about freemium, whichcould well be the future of content of all types. First up Mike Barlett from Skype who wastes not time telling people online ...
  1 week ago

• Battle of Big Thinking (6) - Social media: a fad or the wrong term?

  
  Gordon's Republic — Authority: 529
  Big Thinking in social media.   Good line-up here. A bit of a run off between Jeremy Ettinghausen, digital publisher at Penguin, his anti social media line and VCCPs Amelia Torrode airing concerns about social media being like a snake oil fad.   Jeremy Ettinghausen raises the question as to whether social media ...
  1 week ago

• Battle of Big Thinking (5) - Steve Wilson, ex Diageo head of innovation

  
  Gordon's Republic — Authority: 529
  Steve Wilson, ex Diageo head of innovation. Talking guerilla innovation. Talking vodka. Slide of lot of bottles.   Quotes McKinnsey coming to Diageo a few years back and saying it would cost five million pounds to launch a new brand and it might fail. Not anymore.   Talking Swedish vodka brand Svedka and how it ...
  1 week ago

• Battle of Big Thinking (4) Innovation - John V Willshire

  
  Gordon's Republic — Authority: 529
  John V Willshire PHD - He asks how do you socialise the mass production model? Great question. Says social production is blue print for future.   Six examples: Nelson beer in Australia; product is only crowd sourced.   Moo.com – how it revolutionized business cards. Stop mass production. You can get people ...
  1 week ago

• Battle of Big Thinking (3) - Guy Murphy JWT

  
  Gordon's Republic — Authority: 529
  Guy Murphy JWT talking about a threat to brands.   Quoting research about how much time consumers are willing to spend with brands. Chart with enthusiasm for brands. Indians, Thailand and South Korea love brands at one end and Netherlands, UK, US at the other end (hate brands – gag about Rizzla).   Developed ...
  1 week ago

• Battle of Big Thinking (2)- Jonathan Mildenhall, VP global advertising, Coca Cola.

  
  Gordon's Republic — Authority: 529
  Jonathan Mildenhall, VP global advertising, Coca Cola. Says brands content has to become more relevant and more recent.   This means embracing user generated content and participation.   Five principals in global thinking (oh no chart break down…clock is ticking)   1. Cultural leadership We must do more ...
  1 week ago

• Battle of Big Thinking - Will Harris, Nokia

  
  Gordon's Republic — Authority: 529
  Will Harris from Nokia is up with his big idea. Nokia has lots of agencies. Problem is no one can work out who is in charge anymore.   He says no one can work out how it works. Whatever Tess Alps (Thinkbox) says, we have relinquished control of the network. It isnt all about TV anymore.   He talks about ...
  1 week ago

• Battle of Big Thinking

  
  Gordon's Republic — Authority: 529
  Great line-up for next weeks fourth APG Battle of Big Thinking with more than 20 of the biggest thinkers the business. One of the nice things about it is that it has a speedy format that progresses through out the day: three speakers per round, each given 15 minutes, with the audience voting at the end of each ...
  2 weeks ago

Comments about Battle of Big Thinking