Search / 97 posts tagged Behavioral_Marketing

  The EEC and Chad White have published their Retail Email Guide to the Holiday Season. Worth a read if you are in the consumer markets or have campaigns that will touch people during the holidays. Executive Summary: Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers—lots of emails!

What do we see in email? Buy me. Sell Me. Join Me. Listen to Me. Or simply Here I Am. What value does that bring to your brand? What value does that bring to your customer? We could argue each side brings value to a certain segment of your audience. And in some cases it does.

Just how do you drive a move to mobile email campaign? I was forwarded this example of eTrade making a move to get people to use their mobile version by giving away a free blackberry. That is one way. But what did they miss with this campaign?  1. Where is the VIEW AS Mobile version for those getting this on a mobile device? FAIL 2.

Typically I would have seen this email and glanced over it. I would have noted that it was pretty but not well designed from an optimization standpoint of inbox rendering if images were blocked. But for some reason I decided to click through.

Email Preference Centers are important. Would anyone disagree here? We are seeing more and more marketers making preference centers more front and center in their list management and data management practices? Why?

Email Preference Centers are important. Would anyone disagree here? We are seeing more and more marketers making preference centers more front and center in their list management and data management practices? Why?

Do you ever stop and pause to think about how much time YOU spend on managing your email inbox? I know that I deal with between 300 and 600 emails a day. Yikes that is a scary number. Sure many of these are junk and ones that do not require any action on my part, but let’s turn the lens on our subscribers.

Funny but back in the day we named the company that is now an interactive marketing agency eROI, emailROI as this was our first product. Did you know how we came up with the name? Well it was a tag line based on the French word “le roi” meaning the KING with the whole ROI thing out there.

We came up with the idea of trying out the horizontal email technique with one of our clients, Zinio. We thought that as a company that is showing how digital magazines are different, that we wanted them to challenge how emails were read, just like how magazines are read.

I am sharing this campaign with you a little prematurely. Now I am not saying that this campaign has not gone out and did blow away the long running subscription control by a double digit factor, but it is getting a full campaign case study written up now.