Search / 5 posts tagged Bill_McCloskey

I’m sitting here looking at the email stats for the flower and gift sector during the month of February. The first thing that captured my attention was the spike in Web traffic. Of course you expect a spike at Valentine’s Day, but what is interesting is that the spike in Web traffic is not on the 13th, friends.

John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I’m providing them verbatim with his permission: 1. Marketers should make it clear and easy for people to unsubscribe.

I’ve been to so many conferences and trade shows over the last few weeks that I can hardly tell what time zone I’m in anymore. This week I’m at the Marketing Sherpa Email Summit in Miami. Each show I’ve attended has its own strengths and weaknesses, and Marketing Sherpa is certainly no different.

We’ve been working on a study of the pizza industry and how it is using the Web and email to take the neighborhood pizza parlor into the world of cyberspace. We are seeing some interesting findings. The first thing that stands out is that the companies that are hawking pizza are very savvy Internet marketers.

I’m in San Diego attending the first Email Experience Council’s Email Evolution conference. This conference represents the DMA’s ongoing efforts to be a thought leader in the interactive space, and certainly a step in the right direction to make up for some past missteps in its approach to interactive.