Brand Management

Welcome to the 'Brand Management' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Brand Management'.

Latest blogosphere posts tagged “Brand Management”

• Best of 2009: “While my guitar gently weeps”

  
  LIKELIHOOD OF CONFUSION — Authority: 133
  This was first posted on March 31, 2009.One of the first posts on LIKELIHOOD OF CONFUSION® was about Gibson Guitar Corp. v. Paul Reed Smith Guitars, LP, 70 UPSQ2d 1911 (M.D. Tenn. 2004), and the question of whether “only a Gibson guitar can make a Gibson-looking guitar.” Not long after that decision came [...]
  21 hours ago

• So shoe me!

  
  LIKELIHOOD OF CONFUSION — Authority: 133
  Staci Riordan reports on the big shoe-vs.-shoe design lawsuit everyone’s talking about — invoking copyright plus one Lanham Act and two New York law varieties of “unfair competition” that seems to fold in a trade dress claim (huh?) — between a couple of shoe designer guys, such as they are.  Regarding ...
  3 days ago

• What is the definition of a Brand?

  
  Hard Knox Life - Dave Knox Brand Management blog — Authority: 116
  If you ask ten people on the street define a “brand”, you are probably going to get ten different answers.  But if you ask ten people in marketing to define a “brand”, I guarantee that all ten answers will be vastly different. So I was a little surprised when I read Seth Godin’s post on “define: brand ...
  3 days ago

• Twitter for Your Organization - The Why and How

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 130
  I’ll be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter. I’ve come up with this course description and bullet conversation points. If this looks like something that would ...
  3 days ago

• B2B PR: Predictions from the Dr. Freud of B2B

  
  Brand U By Wendy Marx Blog | Fast Company — Authority: 103
  So what does any B2B marketer want? As the year winds down and a new one begins to rear its head, it seems as good a time as any to wrap our hands around an answer. Forget for minute generalities like more leads or a better ROI that we all can spout in our sleep. Let’s try to really plumb the depths of the ...
  4 days ago

• Still wondering about that social media fad? Let’s talk.

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 130
  A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media , new media , inbound marketing , lead generation , brand quality . We can talk about your business. We can talk about my business. We can talk about whatever you want. Join us for coffee! Come out to ...
  5 days ago

• Now is the time to become a Marketing Technopologist

  
  Hard Knox Life - Dave Knox Brand Management blog — Authority: 116
  On July 1, 1941 the Bulova Watch Company ushered in a new era when the first television advertisement in the United States was broadcast on New York City’s NBC station.  Over 65 years later, television advertising is the dominant form of marketing with over $70 billion spent in the United States alone. For the ...
  5 days ago

• Carrefour Francia: fake or not ?

  
  WoMarketing - di Andrea Colaianni — Authority: 120
  Dopo alcuni commenti sulla pubblicità di MySky HD New Zeland , mi sono messo a cercare qualche campagna simile, per capire meglio come reagiscono generalmente gli utenti ad una creatività che possiamo definire almeno “borderline”. Una campagna a nome del marchio Carrefour Francia sta facendo il giro della rete ...
  5 days ago

• Brand Focus Leads to Power and Profits

  
  Branding Strategy Insider — Authority: 114
  Building a brand and building aprofitable brand are two different things.  Take Sony, for example. If you did asurvey, you would probably find that Sony is the world’s most admiredelectronics brand. Way ahead of whoever might be in second place. Terrific for owners of Sony products. Buthow about the ...
  5 days ago

• Cover banned?

  
  LIKELIHOOD OF CONFUSION — Authority: 133
  Now this is an interesting twist on IP rights and wrongs.  It’s interesting, though, more as a sign of the desperation of the dead-tree media to raise cash — even at the expense of relationships with the hands that feed it — than in terms of any particularly new legal ground being plowed here.  I [...]
  5 days ago

• Small Business Internet Marketing Success Strategies From OurNEWSCafe.com

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 165
  www.ournewscafe.com You need to know the big secret of truly effective small business Internet marketing It takes more than just a Web site. Ever had a Web site built for you, but none of your customers or potential customers ever found it? Just as in any other medium or industry, truly effective small business ...
  6 days ago

• Those who are not with us today

  
  LIKELIHOOD OF CONFUSION — Authority: 133
  CNN has a nice piece on “Brands We Loved and Lost in 2009.”Okay, we didn’t really “love” Home Depot’s Expo design centers and we never quite could let down our guard about Microsoft’s Encarta.  But Kodachrome?  A branding icon. And whereas I may not really pine for GM’s Saturn, well, the demise of ...
  1 week ago

• An Emergency Rebranding

  
  FuelNet Daily Tips — Authority: 122
  FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. “Engagement” is more than just a marketing buzzword — it’s the critical component to the success of every marketing endeavor you launch. Ensure that your next ...
  1 week ago

• Your influencers are not my influencers

  
  Social Business — Authority: 506
  So many lists, so little time. These people helped me move the social business needle in 2009.
  1 week ago

• Minimising Brand Risk

  
  The Publicists Assistant — Authority: 145
  Most people relate to the benefits of a relatively strong brand (greater loyalty, premium pricing of products/services, ability to attract and retain the best talent, higher stock price etc) yet the reality is that this information hasn’t hit home to motivate and generate similar interest in the safeguarding of the ...
  1 week ago

• Managing Your Brand Online: Two Workshops

  
  Intentional Design Inc. — Authority: 99
  Two more workshops are in the cards for Jan. 2010, helping professionals manage their online brands with the responsible use of social media. One is downtown; the other in the White Rock area. Locations and registration information is at the end of this post. Feeling left behind when it comes to new technologies? Do ...
  1 week ago

• The new job of a Brand Manager is to facilitate conversations & community

  
  Hard Knox Life - Dave Knox Brand Management blog — Authority: 116
  “ What we really need is a mind-set shift…that will make us relevant for today’s consumers.  From ‘telling and selling’ to building relationships .” – Jim Stengel, Former P&G CMO at 2007 AAAA Conference One of the most glamorous parts of a Brand Manager’s job has always been creating television ...
  1 week ago

• Woolworths lays claim to Australia’s most valuable brand portfolio

  
  Australian Food News — Authority: 146
  Woolworths, Wesfarmers and Lion Nathan have been among the big winners when it comes to brand value gains over the past year, with Woolworths claiming top spot as Australia’s most valuable brand owner.The research by Brand Finance showed half of the top ten most valuable brands were indeed companies with strong ...
  1 week ago

• What the heck is a JASE?

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 130
  Do you wonder who is JASE Group ? Do you wonder what JASE Group does ? Wonder no longer! Related info: http://www.JASEgroup.com http://www.CoffeeWithTheCEO.com http://www.jasegroup.com/brand_management http://www.jasegroup.com/inbound_marketing http://www.jasegroup.com/design ...
  2 weeks ago

• Branding Advertising Agency.Articles

  
  The Publicists Assistant — Authority: 145
  Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that’s where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand ...
  2 weeks ago

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