Brand Identity

Welcome to the 'Brand Identity' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Brand Identity'.

Latest blogosphere posts tagged “Brand Identity”

• Time for Marketing Innovation 2.0

  
  iPlot — Authority: 114
  (video from Rory Sutherlands TEDGlobal talk ) For the first time in 23 years, Pepsi Co. has decided to not run any advertisements during the Super Bowl in 2010 . Instead, the nation’s second-biggest soft drink maker is plowing marketing dollars into its "Pepsi Refresh Project," an online community that allows ...
  3 days ago

• Example Of A City Rebranding Itself

  
  Understanding Marketing — Authority: 130
  You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif . But the rebranding is directed at an audience you wouldn’t think of first - its own residents. ...
  6 days ago

• SWATCH 1990’s

  
  Retro TV Ads — Authority: 124
  1990’s commercial for SWATCH watches. Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983. ...
  1 week ago

• And that’s what people really want—affordable, safe air transport from A to B. It’s a commodity. It’s not some life-changing sexual experience, which is what the other high-fare airlines have tried to convince you that it is.

  
  The BIG Kahuna — Authority: 99
  Says Irish budget carrier Ryanair and their CEO Michael O’Leary who have cultivated a reputation for controversial innovations and colorful language. O’Leary says branding is dead. Good for him. Here are my thoughts. We all need the Walmart’s of the world which is exactly the brand you get in ...
  1 week ago

• Off the wall and in the box thinking….

  
  THOM - The House of Marketing — Authority: 106
  I have sat back a few times and watched the drivel that some car manufacturers call great TV commercials, now it might have looked and sounded great on paper, but after the production team, director and producer has had a go it turns out to be boring and slightly overdone. The TV, Billboards and print ads for new ...
  1 week ago

• "The People Have Tweeted”: Trident and New Layers of Advertising

  
  iPlot — Authority: 114
  A full-page ad in USA Today on Friday and in the New York Times today marks the next chapter of the never-ending “ the conversation is your brand ” saga. Trident , the chewing gum maker, bought the placements, and instead of using them to promote its latest product (Trident Layers) with the usual mix of ...
  1 week ago

• The Ultimate Case Study In Brand Identity Vs Brand Image – Tiger Woods

  
  The BIG Kahuna — Authority: 99
  I’ve been waiting to post on Tiger Woods and his branding problems until the dust settled a bit. It’s been interesting to see who is sticking with him and who is not. I’ve been saying that brand identity  is the most critical asset a company or person can have for almost 20 years. Most people still really ...
  1 week ago

• The Tears of a Wise Winner

  
  iPlot — Authority: 114
  "The future will be dark." Pep Guardiola, coach of FC Barcelona, on the eve of winning the FIFA Club World Cup Championship, the 6th title in row in one year, an unprecedented accomplishment for a soccer club
  1 week ago

• New identity for Tower Hamlets Summer University designed by Williams Murray Hamm

  
  eNewsWire — Authority: 129
  Since 1995 Tower Hamlets Summer University has provided young people in London with free courses and activities to give them the experience, skills and self-belief they need to make the most of their lives. Courses are as diverse as ‘How to DJ’, ‘Intro to Arabic Language’, ‘Thai Cooking’ and ‘Intro to ...
  1 week ago

• Top 10 Most Succesful Logo Designers

  
  Graphic Design Links and Tutorials / Published News — Authority: 134
  Logo designing is an immensely delicate art which can go a long way in making or breaking a brand. Some men and women have conquered such professionalism in this field that they have left a great impact on our society. 2 Vote(s)
  1 week ago

• Biggest bit of branding bull of 2009: Aol. ?

  
  Where is the sausage? — Authority: 103
  Just when I thought 2009 was going to end without a really BIG example of brand bollocks, the troubled internet service provider (ISP) AOL and their design agency Wolf Olins* have saved the day. A big bash at the New York Stock Exhange announced the new brand identity as part of AOLs offical divorce from its ...
  1 week ago

• Let’s Be Frank: New Arts Collective Gets Brand Identity

  
  Brand Expeditions — Authority: 103
  Meet Frank! That’s right, Frank – the new arts collective in Chapel Hill, North Carolina. The press release from the Town of Chapel Hill, North Carolina, said it best: “Frank has attitude. Frank commands attention. Frank speaks up and speaks out, letting the world know there is a vibrant arts community in the ...
  2 weeks ago

• 70 Creative Fresh Designs For Logo Design Inspiration

  
  10Steps.SG - Community News — Authority: 155
  A Logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity.
  2 weeks ago

• Better Homes and Gardens Real Estate Metro Brokers: A Winning Culture

  
  Clean Slate — Authority: 114
  This week, during the launch of the newest Better Homes and Gardens Real Estate franchise, I was struck by the presence of something unique and identifiably “Metro” that is, it’s culture.  At the launch it was very clear that Kevin Levent is undeniably a great leader and a person who has won the support and ...
  2 weeks ago

• Factors That Make A Good Logo Design

  
  www.IT-Everyday.com — Authority: 152
  Whether it is an international company or a local business, every firm has to get a smart logo created which would reflect its ideology. The logo should have a powerful visual appeal for the customer and should induce instant recollection of the brand, and an expert logo designer can immensely help in this regard. As ...
  2 weeks ago

• Soy Mamelle: udder joy of packaging

  
  Bhatnaturally — Authority: 476
  At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project – a packaging concept for Soy Milk was aimed at informing regular milk consumers that milk obtained from natural plants is as good as cow’s milk. While design ...
  2 weeks ago

• Brand Irony at it’s best!!

  
  THOM - The House of Marketing — Authority: 106
  I thought it wondrous and truly ironic when I stumbled upon this photographer and the amazing work he has done. There is a series of photographs which are aptly named “brand irony”  I think the images speak for themselves.      Go check out Sharad’s website. ...
  2 weeks ago

• If you take your sign down will your customers still come?

  
  Brains On Fire Blog — Authority: 515
  During the last WOMMA Summit in Las Vegas, I made plans to visit my friends at Stay True Tattoo and get some new ink work done by tattoo artist Jason Murphy. I did my usual routine - go to the taxi line at the hotel and give the driver the street address. My cab driver knew where I was going. He told me he took a ...
  2 weeks ago

• Going Human with Shy-Tech

  
  iPlot — Authority: 114
  I attended the Trendforum in Munich last week (frog was a sponsor), a two-day conference that gathered European innovation, marketing, and R&D executives to explore emerging technologies, social trends, and innovative business models. The program was eclectic and the content mostly of high quality. I was ...
  2 weeks ago

• What’s in a name? AOL to become “Aol.”

  
  Nigel Hollis — Authority: 114
  In a couple of days, AOL will separate from Time Warner and become “Aol.” So America Online, which became AOL, will now become Aol. In making the name change, AOL appears to be seeking to strike a balance between acknowledging the past and signaling new things to come. The question is, does the new logo [...]
  3 weeks ago

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