Brand equity
Tag details
Welcome to the 'Brand equity' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Brand equity'.
Latest blogosphere posts tagged “Brand equity”
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Cadbury: Strong, durable brands in the right countries
Nigel Hollis —
Authority: 116
In recent weeks, we have heard that a number of companies, including Hershey, Ferrero, and Nestle, are interested in competing with Kraft to bid on the British confectionary icon Cadbury. All of these stories have caused me to want to stop and reflect on the value and durability of brands.However the acquisition ...3 days ago -
The (Attempted) Rebirth of Silicon Graphics
Ohaiyo Business Magazine —
Authority: 135
Silicon Graphics Inc., or SGI, is one of the storied Silicon Valley names. Co-founded by Jim Clark (who later co-founded Netscape) in 1981, SGI was a pioneer in powerful desktop engineering workstations and, later, super-powerful servers. The company got hammered by Sun Microsystems and other competitors and became a ...1 week ago -
A Wake-Up Call at Holiday Inn
When Growth Stalls —
Authority: 112
What do you with a hotel brand that’s become outdated, irrelevant, and in some ways a signal to st ay away from the properties to which it’s attached? If you’re InterContinental Hotels Group (IHG) , owner of the Holiday Inn franchise, you take a zero-tolerance approach to revitalization. ...1 week ago -
Product Placement in China: A Branding Opportunity
The Publicists Assistant —
Authority: 440
Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds the image on screen ...2 weeks ago -
Kensington Pda Protector Hard Case Blue Ice Designed for Palm Vm505 M500
Cool Stuff —
Authority: 129
From the Manufacturer Carry your PDA in style with the ultimate in hard-case protection and high-tech style. Compact, work-out-of-case design and custom Palm fit keep your work in the palm of your hand. Kensington Technology Group (KTG) designs computer accessories that enable today’s computer user to work smarter, ...3 weeks ago -
Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers
Event Management Services, Inc. - EMSI —
Authority: 112
The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself. PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. That characterization ...3 weeks ago -
Birdseye bring back Roland Rat
Marketing & PR - Brand Ireland —
Authority: 124
Birds Eye has signed up 80s kids favourite and ’saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse. Birds Eye is setting up a Facebook page where the rodent will host an 80’s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ...4 weeks ago -
Information Marketing
FuelNet Daily Tips —
Authority: 419
In a recent article, the New York Times described how the chief executive of Kraft generated a high response to a survey by attaching a $1 bill. The tactic is based on the principle of reciprocity: I do something for you, you do something for me. Direct marketers have used it for decades — and it continues to work ...4 weeks ago -
Customer Equity | Value, Brand and Retention
The New Professional's Leverage Points —
Authority: 130
The book Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy defines customer equity as the total discounted lifestime value of all of an organizations customers. Three drivers of customer equityare identified: Value equity – perceptions of an organizations quality, price and ...4 weeks ago
