Brand equity

Welcome to the 'Brand equity' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Brand equity'.

Latest blogosphere posts tagged “Brand equity”

• Kensington Pda Protector Hard Case Blue Ice Designed for Palm Vm505 M500

  
  Cool Stuff — Authority: 131
  From the Manufacturer Carry your PDA in style with the ultimate in hard-case protection and high-tech style. Compact, work-out-of-case design and custom Palm fit keep your work in the palm of your hand. Kensington Technology Group (KTG) designs computer accessories that enable today’s computer user to work smarter, ...
  4 days ago

• Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers

  
  Event Management Services, Inc. - EMSI — Authority: 103
  The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself. PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. That characterization ...
  6 days ago

• Birdseye bring back Roland Rat

  
  Marketing & PR - Brand Ireland — Authority: 127
  Birds Eye has signed up 80s kids favourite and ’saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse. Birds Eye is setting up a Facebook page where the rodent will host an 80’s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ...
  2 weeks ago

• Information Marketing

  
  FuelNet Daily Tips — Authority: 124
  In a recent article, the New York Times described how the chief executive of Kraft generated a high response to a survey by attaching a $1 bill. The tactic is based on the principle of reciprocity: I do something for you, you do something for me. Direct marketers have used it for decades — and it continues to work ...
  2 weeks ago

• Customer Equity | Value, Brand and Retention

  
  The New Professional's Leverage Points — Authority: 471
  The book Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy defines customer equity as the total discounted lifestime value of all of an organizations customers. Three drivers of customer equityare identified: Value equity – perceptions of an organizations quality, price and ...
  2 weeks ago

• upgrading to windows 7 is upgrading the windows and microsoft brands

  
  WAWAM! after hours — Authority: 125
  the tech world and tech users should be giddy today – microsoft’s windows 7 is finally out in the market. or at least that is what microsoft should be hoping for. giddy is a feeling the tech world and tech users did not feel with microsoft’s most recent launch with microsoft vista. it was more about hatred, ...
  2 weeks ago

• A Ford site without the blue oval

  
  Jack Yan: the Persuader Blog — Authority: 414
  Anyone spot what my gripe is about this screenshot from the Ford Motor Co. ?    If you discount the photograph of CEO Alan Mulally, there’s not a single Ford logo on the page. Even in the photo it’s not complete.    One argument might be that Ford doesn’t want to associate the whole company with ...
  3 weeks ago

• Snow White becomes Ho White

  
  Marketing & PR - Brand Ireland — Authority: 127
  A new ad from Australia’s Jamieson Brewery shows a whole different side of Disney’s Snow White. They’ve turned her into “Ho White,” a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs. Created by an agency called The Foundry, the ad is part of a ...
  3 weeks ago

• Emotions in Advertisement Must Match Emotions in Consumer to Sell Vacations Most Efficiently

  
  Shrunken Mind w/Dr. John Schinnerer - Using Positive Psychology to Master Life — Authority: 126
  ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. “Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. ...
  3 weeks ago

• Proving the ROI of social media

  
  We Are Social — Authority: 511
  As I’ve mentioned before, measuring the ROI of social media on a campaign level is pretty tricky and as Sandrine pointed out a couple of weeks ago, companies may need to take a long term view in order to fully reap the benefits of social media . However, in theory, working out the ROI of a social media programme ...
  3 weeks ago

• The Greatest Awareness Campaign Ever?

  
  Beneath the Brand — Authority: 119
  I realized something a couple of years ago. I was aware! It was October and I saw a little pink ribbon and I knew that October was breast cancer awareness month. Now every October things are a little less orange and black and little more pink.  A little more information is crammed into my mind through a national ...
  3 weeks ago

• WTF Is This Client Thinking?[Needs Image]

  
  Beneath the Brand — Authority: 119
  I saw this ad the other night. Admittedly I laughed at it, but then I thought that’s kinda stupid. Watch it then I’ll tear it apart and then you can tell me if I’m crazy. So, like I said, kind of funny. But then I realized it was pretty immature and added no equity to the brand. I’m not offended by the ...
  3 weeks ago

• WTF Is This Client Thinking?

  
  Beneath the Brand — Authority: 119
  I saw this ad the other night. Admittedly I laughed at it, but then I thought that’s kinda stupid. Watch it then I’ll tear it apart and then you can tell me if I’m crazy. So, like I said, kind of funny. But then I realized it was pretty immature and added no equity to the brand. I’m not offended by the ...
  3 weeks ago

• Everything Old is New Again in Marketing

  
  Beneath the Brand — Authority: 119
  It seems there is a bit of déjà vu going on with brands these days. From Foster’s “Australian for Beer” campaign, to the reappearance of Charlie Tuna , Chester Cheetah , and the Energizer Bunny , past winners are the newest addition to the recycle initiative. But can they carry a brand out of a recession ...
  4 weeks ago

• 4 Steps to Create Brand Equity

  
  The Publicists Assistant — Authority: 144
  Small and large businesses alike know how important brand equity is in today’s overcrowded market. They know this even if they do not know exactly what it entails. Brand equity is the outcome related to how your customer would recognize your difference from competitors and why you are the better alternative. It is ...
  4 weeks ago

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