Brand management

Welcome to the 'Brand management' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Brand management'.

Latest blogosphere posts tagged “Brand management”

• Aspire to Inspire

  
  FuelNet Daily Tips — Authority: 420
  One of the biggest challenges of a brand strategy is building a loyal customer base. To do this, you have to know your customers’ wants and needs. Otherwise, your brand-building efforts will fall on deaf ears. In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love , Aubyn ...
  1 day ago

• The 3 Best Blogs for Marketers/Business Managers wanting to think differently: 2009 Edition

  
  m-cause — Authority: 110
  If you are interested in the marketing/business blog world & want to read some guys who think a bit differently, then check out the list below. 1.  Edge Economy by Umair Haque: You have to like a guy who writes copious manifestos and starts blog posts with intros like “Dear Old People Who Run the World” ...
  1 day ago

• Eat here, get gas. But not if you’re Jewish!

  
  LIKELIHOOD OF CONFUSION — Authority: 138
  Yes, that’s the famous old joke on the roadside filling station sign.  Well, not the second part.  But evidently it’s not a laughing matter at Luke Oil, which overstepped the bounds of what is and isn’t kosher in trademarks:Lawyers for the Orthodox Union, a kosher food certification group, filed a court motion ...
  1 day ago

• ‘We have a world empowered,’ social media strategist tells T-birds in Macau

  
  Knowledge Network: Research and Opinions — Authority: 124
  People who view social media as just the latest Internet fad have overlooked a communication invention as big as moveable type, Ogilvy Public Relations social media strategist Thomas Crampton said Nov. 6 at the Thunderbird Global Reunion in Macau. “What we’re talking about here is a change that cannot be measured ...
  3 days ago

• BCR055: Dinner with Adrian Cropley

  
  Lee's new-look Better Communication Results blog — Authority: 123
  T he 5-star Hotel Windsor in Melbourne was the venue for a fabulous dinner recently with self and the equally fabulous Adrian Cropley ABC (Accredited Business Communicator) . He is a dynamo within the International Association of Business Communicators ( IABC ) and equally well-respected in all corners of the ...
  5 days ago

• Diversion, yes, but no

  
  LIKELIHOOD OF CONFUSION — Authority: 138
  Some people have all the luck in the Eastern District of New York.  Whereas me — I think I’ve got it coming to me right down the middle, and then it seems to get, I don’t know — diverted from me!So some lawyers get assigned judges in the Eastern District of New York whose ideas [...]
  1 week ago

• Marketing to Millennials: Tips for Baby Boomer Bosses

  
  Knowledge Network: Research and Opinions — Authority: 124
  American college graduates in the Millennial generation respond best to corporate recruiters and others who give individual attention, recognition and feedback, Thunderbird Associate Vice President Kip Harrell told staff Nov. 19 in an employee development seminar. “They crave that constant feedback,” said ...
  1 week ago

• Key Marketing Concept for Marketing Management. The four Ps in the Marketing Mix .

  
  Learning Corner.Academic Bookstore.Engineering Books.Management EBooks.Business Book.Computer Book. — Authority: 127
  Marketing ManagementMarketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing).The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets.As defined by ...
  1 week ago

• How do you keep everyone on message?

  
  Management Blog — Authority: 466
  The McCann Worldgroup agency created controversy last week by giving a lukewarm response to the London 2012 Olympics logo, designed by Wolff Olins, even though McCann is marketing the games worldwide.In our “Judgment Call” section, we asked three experts for their take on how do you keep multiple teams working on ...
  1 week ago

• Revival of the dead

  
  LIKELIHOOD OF CONFUSION — Authority: 138
  Originally posted 2008-07-31 15:36:01. Republished by Blog Post PromoterJust this morning a client told me about this company, River West Brands, that finds ways to obtain some semblance of the “rights” in abandoned consumer-products trademarks and “revitalize them for modern relevance, reconstruct the business ...
  1 week ago

• The trouble with Renault’s ‘nom de girl’

  
  Management Blog — Authority: 466
  Renault causes a bit of controvery with its latest car, the Zoé
  1 week ago

• Branding from the Inside Out

  
  FuelNet Daily Tips — Authority: 420
  Many companies understand the importance of building customer loyalty for a brand. They make extraordinary efforts to show their customers a meaningful and synchronized series of communications. Some go even further by creating truly consistent experiences for building the brand . These companies define and segment ...
  1 week ago

• Claim.io: Social Media and Brand Management Just Got Easier.

  
  ChangeForge | Ken Stewart | Where business and technology collide — Authority: 423
  With the proliferation of so many social media services, brand and identity management has become a full time job. What sites do I participate in? What sites do I stake my claim so someone doesn’t swipe my name? How do I protect my corporate brand? Social media outlets like Facebook , Twitter , and FriendFeed ...
  1 week ago

• A New Marketing Thought Leader for Gen X / Gen Y

  
  m-cause — Authority: 110
  “I have a confession to make, I lead a double life.” Bob Gilbreath in the Marketing with Meaning introduction If you are looking for a fresh voice from a new generation of marketers…then I highly recommend you pick up Bob Gilbreath’s new book:  Marketing with Meaning . Yep, there are reasons why ...
  1 week ago

• Conclusion: It is no longer possible to say ANYTHING original about social media

  
  spatially relevant — Authority: 419
  So it sorta feels like the oxygen has been sucked out of social media or at least the originality.  While I like the slight metaphor twist by Krista Neher and the apparent use of the 5 step approach she undoubtly had ingrained at P&G, where’s the new content?  This isn’t Krista’s fault, the ...
  1 week ago

• CoTweet Brings in First Revenue as Fortune 500 Companies Embrace Enterprise-level Services for Twitter

  
  Ad Operations Online — Authority: 480
  Coca-Cola, Ford, Microsoft, McDonald’s, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators ProgramSAN FRANCISCO – The world’s leading brands have embraced the power of the real-time web, and CoTweet is playing a key role in their success. CoTweet announced that companies including ...
  2 weeks ago

• The Ten Step Social Media Marketing Checklist

  
  crowdSPRING Blog — Authority: 495
  A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and ...
  2 weeks ago

• eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.

  
  eBizine — Authority: 114
  eBrand Interactive , a division of eBrand Media , is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build ...
  2 weeks ago

• Create a Magnetic Brand

  
  FuelNet Daily Tips — Authority: 420
  Smart businesses develop a special brand, a strong identity that stands for something meaningful in the eyes of their customers. But how do you create a magnetic brand that attracts loyal customers? In-depth interviews with customers can help, says brand-building expert BJ Bueno, founder of The Cult Branding Company ...
  2 weeks ago

• Social Media Time Management: 9 Guiding Principles

  
  Undercover Computer Geek — Authority: 119
  Social Media Time Management Here are the highlights: - Manage Disruptions - Control Information Overload - Leverage Tools - Annotate and Share - Sometimes Templates Are Okay - Wrangle Task Management - Communicate Expectations - Establish Routines - Unplug For the full article click here. Posted in ...
  2 weeks ago

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