370 posts tagged Cause Marketing
SubscribeZX Goldenyears article
http://www.bruceongames.com/ 2008/ 05/ 13/ zx-goldenyears-article/-
Get Out (and be creative) Clause: low-budget marketing & pr for any organization
http://mediamindshare.wordpress.com/ 2008/ 05/ 13/ get-out-and-be-creative-claus…Hat tip to Matthew Chamberlin of Clearcast Digital Media here in Miami for pointing me in his recent blog post to this incredbly creative video project by the UK band Get Out Clause. Now, the fact that this video has been up on YouTube for months and I’m just discovering it now may speak more to
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America may be a third-world nation
http://uncivilsociety.org/ 2008/ 05/ america-may-be-a-thirdworld-na.htmlBut at least we have indoor plumbing.
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High-Dollar Cause-Related Marketing
http://causerelatedmarketing.blogspot.com/ 2008/ 05/ high-dollar-cause-related-m…Inspiration Bracelet for the Parkinsons Unity Walk Thanks to Lance Armstrong and his Lance Armstrong Foundation, we all know how to do a bracelet campaign. You pick a supplier from the hundreds or even thousands out there. You try to find a color and a saying that seem emblematic of your cause, and you sell it for $1 at your charity’s events or online.
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Ambient/guerrilla campaign with results that look like contemporary art
http://pzrservices.typepad.com/ advertisingisgoodforyou/ 2008/ 05/ ambientguerri…Here's how this campaign worked: To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market."
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Blow up sex dolls for women's rights
http://uncivilsociety.org/ 2008/ 05/ blow-up-sex-dolls-for-womens-r.htmlThis PSA campaign tries to garner support for the movement against female genital mutilation by portraying the victims as blow up sex dolls, right down to the prefab wide-open mouth ready and waiting to give oral stimulation.
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Doing well and doing good
http://cooperstownbaseballgifts.wordpress.com/ 2008/ 05/ 12/ doing-well-and-doin…From the start, the Cooperstown Cookie Company has dedicated itself to doing well and doing good. Our products are made in cooperation with Pathfinder Village, a residential community dedicated to adults and children with Down syndrome. The Cooperstown Cookie Company is committed to building awareness of and support for Pathfinder Village.
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Green Marketing, Greenwashing and Bitter Eco Villains - What's A Corporation to Do?
http://www.prwatch.org/ node/ 7322Green Marketing, Greenwashing and Bitter Eco Villains - What's A Corporation to Do? Topics: cause-related marketing | corporate social responsibility | corporations | environment | marketing Source: Adweek, May 12, 2008 Adweek has an interesting article examining environmental corporate social
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Kivi cites Stats on Nonprofit Marketing
http://theraiser.blogspot.com/ 2008/ 05/ kivi-cites-stats-on-nonprofit-marketing…Thanks to Katya for connecting us to Kivi and her blog, Bunches o’ Studies and Stats on Nonprofit Marketing. There are some powerful findings cited there. ---------------------------------- What do you think?
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Cause-related Marketing and UGC
http://www.experience-planner.com/ 2008/ 05/ 11/ cause-related-marketing-and-ugc…In a series of posts, I will examine the intersection of cause-related marketing (CRM) and user-generated content (UGC). I’ll take a look at the origins of each concept as it manifests offline and online, the psychological motivations of each, and analyze a few case-studies where the two practices intersect.
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Why Even Absurd Cause-Related Marketing Has its Place
http://autoscopia.com/ blog/ ?p=27Cause-Related Marketing: Why Even Absurd Cause-Related Marketing Has its Place It’s not cause-related marketing, it’s cause-related marketing.
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