Search / 15 posts tagged Collin Douma

Joe Jaffe got a book cover and many of us got link love, but was the 2k bloggers list really worth it? In late 2006, a colleague invited me to join a compiled list of over 2000 bloggers. The purpose of this opt-in list was not clear, nor was any sort of strategy beyond gathering a pool 2000 bloggers.

Terry Fallis, author of a self-published Canadian political satire entitled, “The Best Laid Plans“, podcasted his book, “chapter by chapter” for free, in order to gain an audience for his literary effort.In June, Terry won a Leacock award and a publisher.

I’m learning a lot about trust this week. When I look at my new baby boy, Finnegan, born a few days ago on July 10th, I see that he trusts Danielle and I completely. He trusts us to feed him, to protect him and to keep him warm. He trusts that we will be there for him, and that we will love him.

In marketing, people are called consumers. The marketing definition of a consumer is, “the ultimate user of a product or service”; while the dictionary says that a consumer is, “a heterotrophic organism that ingests other organic matter in a food chain.” Given these definitions, it’s no wonder marketers are having a hard time seeing consumers as producers.

Since the advent of the internet, artists of all sorts have been using it to express their creativity and passion. With the proliferation of user-generated-content platforms like YouTube, homegrown storytelling has become the mainstream.

Without doubt the podcast of the month for April goes to For Immediate Release which I usually have problems keeping up with (it’s released twice a week, one hour each), but the content for April was excellent and I found myself listening to it first among my podcasts.

[cross-posted from radicaltrust.ca] Raising funds for this year’s Terry Fox run or Pink Ribbon campaign is no longer limited to your door knocking abilities. From Facebook apps asking you to “chip in” to crowd-sourcing real-world solutions, the ability to tap the wealth and knowledge of your social network may just be the solution you’re looking for.

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of fodder about the Digital Marketing landscape.

If you don’t know who Gary Vaynerchuk is, you’re really missing out.  I had never heard of him a month ago, until I kept hearing what a phenomenal guy he is.  He’s a videoblogger who runs a wine business, but spends a lot of time talking about life, love and what really matters in life.  And he does it in such a way that makes you want to be as passionate about ANYTHING as he as about EVERYTHING.

You can’t buy your way into social media. What may require tens of millions in traditional media simply isn’t necessary in the social media space. In fact, tossing more money at your advertising issues simply will not solve them the way it may have in the past. You must look at your goals and engage in the conversation.