Customer Lifetime Value

Welcome to the 'Customer Lifetime Value' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Customer Lifetime Value'.

Latest blogosphere posts tagged “Customer Lifetime Value”

• Word of Mouth is very valuable – as long as you do not pay for it

  
  emergencemarketing.com — Authority: 109
  There has been a lot of research on the value of acquiring a customer though Word of Mouth versus Traditional Marketing. One recent project , which was published in the Journal of Marketing this past September, found that the long term elasticity (defined as the percentage of change in new customer acquisition to the ...
  1 week ago

• Lifetime Customer Value

  
  RevaHealth.com Blog — Authority: 109
  The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a customer and is used to determine the return on investment for a particular form of marketing and to set limits on the maximum amount to spend per customer ...
  4 weeks ago

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