David Ogilvy

Welcome to the 'David Ogilvy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'David Ogilvy'.

Latest blogosphere posts tagged “David Ogilvy”

• Dewmockery

  
  RepMan — Authority: 121
  Imagine how bad life must be right now within the walls of a traditional advertising agency. Now imagine what it must be like inside the walls of a traditional advertising agency owned by a holding company. It has to be just brutal. Not only is the basic advertising model broken, but holding companies are ...
  4 days ago

• Is planning impotent? A series of interviews about overcoming plannings identity crisis.

  
  Grapplica is graphic design, social media and advertising — Authority: 116
  A discussion and video series designed to provoke and inspire a look at the world of planning. SPUR by Redscout , via PSFK
  6 days ago

• Direct Response Copywriter

  
  The New Professional's Leverage Points — Authority: 501
  Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance. Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising. And at the heart of modern ...
  2 weeks ago

• Looks Like Carol Bartz Reads The Frager Factor and The Domains

  
  The Frager Factor — Authority: 140
  Both The Frager Factor and TheDomains gave major Madison Ave playa Ogilvy a "Bad Ogilvy" for launching an "Its You" tagline campaign for Yahoo without the matching domain. This makes quite a statement when you are working for one of the worlds biggest internet Brands.Now, in an announcement in AdAge, it looks like ...
  3 weeks ago

• My Position on Creative Advertising

  
  The New Professional's Leverage Points — Authority: 501
  With my one hundred year background experience taken from studying the history of direct response advertising (mail order, direct mail, and print advertising)…my position on creative advertising is this: Combining an accurate well researched copy platform with the right mix of campaign execution, is far different ...
  4 weeks ago

• Don’t Bunt…

  
  The Internet Marketing University — Authority: 480
  Don’t bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy Dont Bunt…
  4 weeks ago

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