David Ogilvy

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Latest blogosphere posts tagged “David Ogilvy”

• David Ogilvy, destacado en marketing… y también en management

  
  elrincondelpublicista — Authority: 141
  Uno de los hombres más importantes que tuvo la publicidad del siglo 20 fue además un pensador cuyas enseñanzas, consejos y prácticas fueron y son aplicables a casi cualquier actividad. De sí mismo escribió en un memo a uno de sus futuros socios: “¿Hay alguna agencia que contrate a este hombre? Tiene 38 años ...
  5 days ago

• How To Be A Good Advertising Client

  
  Branding Strategy Insider — Authority: 490
  The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client:    1. Emancipate your agency from fear.    2. Select the right agency in the first place.    3. Brief your agency very thoroughly indeed.    4. Do not compete with your agency in the creative area.    ...
  1 week ago

• David Ogilvy on Direct Response Advertising

  
  Business Coaching — Authority: 128
  Here is a very interesting video of David Ogilvy explaining why direct response advertising and marketing makes sense while general advertising doesnt.
  1 week ago

• Dewmockery

  
  RepMan — Authority: 461
  Imagine how bad life must be right now within the walls of a traditional advertising agency. Now imagine what it must be like inside the walls of a traditional advertising agency owned by a holding company. It has to be just brutal. Not only is the basic advertising model broken, but holding companies are ...
  2 weeks ago

• Is planning impotent? A series of interviews about overcoming plannings identity crisis.

  
  Grapplica is graphic design, social media and advertising — Authority: 415
  A discussion and video series designed to provoke and inspire a look at the world of planning. SPUR by Redscout , via PSFK
  3 weeks ago

• Direct Response Copywriter

  
  The New Professional's Leverage Points — Authority: 130
  Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance. Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising. And at the heart of modern ...
  4 weeks ago

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