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Our Favorite Titles The File: A Personal History by Timothy Garton Ash Timothy Garton Ash’s “The File” is a journey into the author’s two-inch-thick Stasi intelligence file that the East German police accumulated on him during his study as a graduate student in East Berlin.

Viral Marketing: The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks.  Any advertising that propagates itself the way viruses do.