Forrester Research

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Latest blogosphere posts tagged “Forrester Research”

• Marketers in need of digital agencies or traditional agencies?ose

  
  77Lab — Authority: 123
  A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives. However, many are still skeptical about handing over the reigns to a digital ...
  16 hours ago

• What Forrester Research’s acquisition of Strategic Oxygen says about Forrester

  
  SageCircle Blog — Authority: 464
  On December 1, 2009, Forrester Research announced the acquisition of Strategic Oxygen from Monitor. Strategic Oxygen provides marketing professionals with data to help target marketing campaigns more effectively. While of interest to Technology Product Management & Marketing Professionals, it will be a ...
  1 day ago

• Books headed this way? More ad rev going to Net than newspapers by 2015?

  
  TeleRead: Bring the E-Books Home — Authority: 645
  Online activities will bring in more ad revenue by 2015 than will newspapers, if you go by a new forecast from ZenithOptimedia . “We expect the internet to overtake newspapers to become the world’s second-largest advertising medium by the time we are half-way through the next decade,” PaidContent quotes ...
  1 day ago

• Australian social habits

  
  The Project Factory — Authority: 104
  Forrester research has published this neat little widget for segmenting different levels of participation in online content. Personally I think this is pushing it to label it ’social’ in the same way that people creating their own Christmas cards should not be called ’social’ as it’s just another way to ...
  2 days ago

• ONLINE COMMUNITIES FOR MARKET RESEARCH: LET’S NOT OVERSELL THEM

  
  Insights Qualitativos 2.0 — Authority: 137
  via http://www.researchrockstar.com Yes, online research communities have their place.  I ardently believe that there are many organizations that can benefit from structured online communities (MROCs or ORCs, as many now call them), or even just well-run, online customer advisory boards (link). In fact, there are ...
  2 days ago

• Forrester Research Acquires Strategic Oxygen

  
  Digital Media Wire - connecting people & knowledge — Authority: 584
  Cambridge,Mass. - Forrester Research, a technologyand market research firm, has acquired Strategic Oxygen, a technology producemanagement and marketing consulting firm, from Monitor Group. read more
  5 days ago

• $BKPG Could Get a Big Bone

  
  CollegeStock - The Dean of College Stocks — Authority: 137
  The Dean believes that the barking dog has been unleashed, as $BKPG has gained 25% since The Dean taught his Honors Class about the global advertising company.Yesterday, $BKPG announced anticipated profitability of their primary subsidiary, Bark Copenhagen, and also suggested high expectations in the company’s new ...
  6 days ago

• Social Media is Progressing at an Incredible Rate

  
  Your Online Security Authority Blog — Authority: 490
  We have said it before and we will say it again – marketers avoid or misunderstand social media at their peril. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. Organizations who ...
  1 week ago

• Catering to the customer: hotels seek consumer loyalty

  
  Bizmology — Authority: 125
  While many may opt to stay closer to home this holiday season, travel surfaces as an essential part of the job for some individuals.  Business travelers are one group the hotel industry is appreciative of.  A recent article from The New York Times discusses how certain hotel chains are striving to secure ...
  1 week ago

• The Dean Thinks $BKPG is Biting Back

  
  CollegeStock - The Dean of College Stocks — Authority: 137
  Since The Dean taught his Honors Class about $BKPG, the stock has gained 15% with no news and has been up another 5% this morning.Today, $BKPG announced that its primary subsidiary, Bark Copenhagen, expects to report positive income for the fiscal year ending December 31, 2009.$BKPG CEO Anders Hageskov believes this ...
  1 week ago

• Where Is E Going? Forrester Research Offers Ten Predictions

  
  Publishing in the 21st Century — Authority: 120
  PaidContent.org has released ten predictions for the e-book industry prepared by Forrester Research analysts Sarah Rotman Epps and James McQuivey. They offer a rich banquet of food for thought, and though many are surprising, all of them confirm what we know in our bones and our stats - that the industry is definitely ...
  1 week ago

• Where Is E Going? Forrester Research Offers Ten Predictions

  
  E-Reads — Authority: 604
  PaidContent.org has released ten predictions for the e-book industry prepared by Forrester Research analysts Sarah Rotman Epps and James McQuivey. They offer a rich banquet of food for thought, and though many are surprising, all of them confirm what we know in our bones and our stats - that the industry is definitely ...
  1 week ago

• The Dean Thinks $BKPG Could Show Its Teeth Today

  
  CollegeStock - The Dean of College Stocks — Authority: 137
  Last week, The Dean told the CollegeStock Community that $BKPG is Barking at the Door and the company could make it BIG in the New York advertising scene. As The Dean suggested last week, stock promotion could give BARK its BITE and, this morning, Mr. Liquid of MonsterStockAlerts.com, as well as TheStockAdvisors, have ...
  1 week ago

• Social Media in 2010: A Focus on Strategy & Measurement (Marketwire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 166
  PASADENA, CA--(Marketwire - 12/01/09) - Social media activity has skyrocketed over the past three years -- in 2007 Forrester Research reported that just over half of all Internet users were sharing content and going online. Now its over 80 percent. As people have adopted social media , companies have migrated online ...
  1 week ago

• Macys CEO Lundgren says online shopping helps drive in-store sales

  
  DailyFinance — Authority: 787
  Filed under: Company News , Technology , Columns , Economy , People , Investing , Earnings , Macys Macys ( M ) CEO Terry Lundgren says every dollar of online sales influences almost $6 of sales inside the retailers stores. According to Lundgren, many shoppers first see an item online and want to look at it ...
  1 week ago

• Communispace Named a Leader in the Full-Service Market Research Online Community Market

  
  Insights Qualitativos 2.0 — Authority: 137
  Communispace, pioneer of online customer insight communities for the world’s leading brands, today announced that it has been named a leader in The Forrester WaveTM: Full-Service Market Research Online Community (MROC) Vendors, Q4 2009.  Communispace was among the select companies that Forrester invited to ...
  1 week ago

• Adidas created an online community to gain insight through social media.

  
  Insights Qualitativos 2.0 — Authority: 137
  Social networks boast hundreds of millions of members. When companies create a presence on Facebook, Twitter, or other sites, if even a small percentage of members join it opens up untold amounts of data. Untold, and often unmanageable.When Adidas developed a Facebook fan page, it quickly attracted 2 million users. ...
  1 week ago

• Online sales to be darling of holiday season

  
  BloggingStocks — Authority: 674
  Filed under: eBay (EBAY) , Amazon.com (AMZN) , Best Buy (BBY) Online retail sales are expected to increase 3% to $28.8 million for this years holiday season. The analysts at comScore include traditional retailers , like Macys ( M ) in this estimate, but dont count auction sites like eBay ( EBAY ), travel or ...
  1 week ago

• How Affiliate Marketing Best Days Ahead!

  
  Internet Marketing Solutions — Authority: 491
  the and died, like CDNow with to paying for referred. spread became “affiliate early Research programs” Web’s traffic-driving almost effective advertising. by more years launched, over offering [...]
  2 weeks ago

• Hey Forrester, The Future of Agencies Should Include Evolution.

  
  TheLetterTwo.com — Authority: 114
  Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi ...
  2 weeks ago

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