Forrester Research

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Latest blogosphere posts tagged “Forrester Research”

• Socially Responsible Consumers Should Take Center Stage in Branding Efforts in 2010

  
  The Publicists Assistant — Authority: 146
  Consumers are becoming more conscious of price and having a greater sense of wanting to give back.  According to Forrester Research, most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions. A small but committed portion of consumers will even ...
  8 hours ago

• Forrester: 17% of Americans have smartphones, 15% of Americans have dumbfones with QWERTY

  
  PhoneArea.net — Authority: 158
  Charles Golvin from Forrester Research has just reported that they’ve received data back from a survey they issued during October and November of 2009. It wasn’t mentioned how many people... (follow link to read)
  9 hours ago

• Forrester: 5 keys for application development in 2010

  
  Northloop Neighborhoods - Community News & Directory — Authority: 165
  Smart application development efforts are the key providing the flexibility a company needs to stay ahead of the game. Forrester Research has a number of recommendations for 2010.
  23 hours ago

• ExactTarget Named A Leader in Email Marketing by Independent Research Firm

  
  Ad Operations Online — Authority: 140
  ExactTarget Earns Perfect Scores for Product Roadmap, Vertical Strategy, Strength of Management, Executive Vision, Employees, Campaign Automation and CustomersINDIANAPOLIS – On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced that Forrester Research, Inc. named the company a ...
  1 day ago

• Social Media is the New Super Bowl: Pepsi Refresh and What It Means to Marketers

  
  Experience: The Blog — Authority: 99
  [I just posted my second blog post since joining Forrester, this time on the Marketing Leadership Blog.  Youll find this same blog post cross-posted at http://blogs.forrester.com/agencies/2009/12/social-media-is-the-new-super-bowl-pepsi-refresh-and-what-it-means-to-marketers.html ] If you track Social Media ...
  5 days ago

• infoGROUPs Yesmail Named a Leader in E-mail Marketing Service Provider Report (dBusinessNews.com)

  
  Stompernet SEO Course — Authority: 165
  OMAHA--Yesmail(an info GROUP company, a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today it was named a Leader in “The Forrester Wave TM : E-mail Marketing Service Providers, Q4 2009” (Forrester Research, Inc., December 2009).
  1 week ago

• Search Marketing Spend Through 2014

  
  Emarketing Newsletter — Authority: 125
  Yesterday we shared the report from Forrester Research for the best channels for marketing effectiveness. This is the forecast for search marketing spend over the next 5 years:Post from: Internet Marketing NewsSearch Marketing Spend Through 2014Share and Enjoy: Post from: Internet Marketing News Search ...
  1 week ago

• Personal Direct Digital Marketing

  
  The Lunch Pail — Authority: 118
  We write a great deal about the retail industry here at The Lunch Pail. The retail industry is a major player in the world of direct digital marketing because it acts as "the establishment" within the direct digital marketing user group. In fact, according to a recently released report on retail interactive marketing ...
  1 week ago

• Acxiom Named a Leader Among Email Marketing Service Providers in Independent Report (Business Wire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 165
  LITTLE ROCK, Ark.----Forrester Research, Inc. has named Acxiom® Corporation a “Leader” in its highly anticipated evaluation of email marketing service providers, noting that Acxiom “is well equipped to manage large global enterprises particularly in a full-service manner.”
  1 week ago

• Social, Video, SEO: Greatest Potential For Marketing Effectiveness

  
  Emarketing Newsletter — Authority: 125
  In a recent report by Forrester Research, an online survey among marketers shows expectations for the effectiveness of the major interactive and traditional marketing channels over the next three years.As this serves more as a validation than a surprise, its nice to have a visual representation for reference. I expect ...
  1 week ago

• Spread Holiday Cheer, Resolve Customer Complaints

  
  The Lunch Pail — Authority: 118
  Those of you who are regular readers of The Lunch Pail are aware that we try and pay special attention to good research that is published about the online and direct marketing industry, since direct digital marketing is a natural fusion of the best qualities in both. Good research comes from a variety of sources, and ...
  1 week ago

• Is 2010 Make or Break for Twitter?

  
  Twitterrati — Authority: 120
  Here’s an intriguing take on Twitter from Forrester Research analyst Josh Bernoff , who believes Twitter will become profitable or get acquired in 2010. (Source: AdAge ) “Twitter has been fiddling around and growing like mad but without a business model for years now. In 2010, growth is not sufficient. One of ...
  1 week ago

• Fascinating Video - What’s coming to our world in 2010?

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 130
  I stumbled across this really cool interview Robert Scoble ( Rackspace Hosting ) did with Jeremiah Owyang ( Altimeter Group , formerly of Forrester Research ) and Ray Wang ( Altimeter Group , formerly of Forrester Research ). I can’t remember the last time I didn’t stray from a 27 minute video. These ...
  1 week ago

• Forresters Market Research Trends for 2010: Data integration

  
  Insights Qualitativos 2.0 — Authority: 136
  by Reineke Reitsma via Forrester BlogA couple of weeks ago I published a post called The Future Of Research: Building A 3-Dimensional View Of The Customer. The summary of my post was that consumers connect with companies through different channels and leave their feedback about the company in different places. They ...
  2 weeks ago

• Something Unexpected

  
  The Publicists Assistant — Authority: 146
  In today’s highly competitive marketplace, consumers can choose from any number of competing sellers in order to get what they want. When you and your competitors offer the same quality product and rely on low prices, loss leaders, and special incentives to make the sale, the product becomes a mere commodity and ...
  2 weeks ago

• The Count: When Industries Care About Their Customers

  
  NYT > Theater — Authority: 901
  When Industries.
  2 weeks ago

• Social Media is Taking Off at an Impressive Speed

  
  Start Your Own Online Business Presence — Authority: 141
  People have said it before and they’ll say it once again ndash; internet marketers should invest their time into a href=http://www.youngentrepreneur.com/ target=’_blank’social media/a if they want to maximize their online marketing potential. During a recent survey of men in the key age group 18 to 34, 75% said ...
  2 weeks ago

• Wednesday’s Whispers: People Whispers November/December 2009

  
  A Software Insider's Point of View — Authority: 522
  PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* As always, thanks for your emails and alerts. If you’ve got a change or know of a promotion, keep dropping me a line! If you need a referral, and we’ve worked together in the past, don’t hesitate to reach out to me via Linked In. Eliot Axelrod became ...
  2 weeks ago

• Forrester Research: Lotus is Back "with a Vengeance"

  
  Leadership By Numbers — Authority: 103
  " In case you havent noticed, IBM Lotus not only didnt go away, its here with a vengeance " is how Ted Schadler of Forrester Research summarizes many of the newest initiatives by Lotus. Ted explains that Sametime 8.5 is a major overhaul, "an important upgrade" for click-to-conference usability with a zero-download ...
  2 weeks ago

• Independent Research Firm Recognizes PR Agency SHIFT Communications in Social Marketing Report (Marketwire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 165
  BOSTON, MA--(Marketwire - 12/15/09) - NEWS FACTS SHIFT Communications announced today it received recognition in a September 30, 2009 Forrester Research report called " Selecting An Agency For Social Marketing ." Written by Forrester Research Analyst Sean Corcoran, the report examines "the basic steps interactive ...
  3 weeks ago

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