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Word of Mouth Session: Making WOM Work! 4.8.08 by Blake Cahill {Blake Cahill, Blogs, Brand Management, Consumer Generated Media, Forrester, Interactive Marketing, New Media, Social Media} Peter Kim, a lead analyst at Forrester, is kicking off a session on Word-of-Mouth Marketing with Janet Eden-Harris from Umbria and Dave Balter from BzzAgent.

Opening Session of Forrester Marketing Forum 4.8.08 by Blake Cahill {Blake Cahill, Consumer Generated Media, Customer Experience, Forrester, Interactive Marketing, Social Media} Good morning from Los Angeles and the Forrester Marketing Forum. Harley Manning is on stage explaining the new environment for marketers.