Forrester Research

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Latest blogosphere posts tagged “Forrester Research”

• Acxiom Named a Leader Among Email Marketing Service Providers in Independent Report (Business Wire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 165
  LITTLE ROCK, Ark.----Forrester Research, Inc. has named Acxiom® Corporation a “Leader” in its highly anticipated evaluation of email marketing service providers, noting that Acxiom “is well equipped to manage large global enterprises particularly in a full-service manner.”
  1 day ago

• Social, Video, SEO: Greatest Potential For Marketing Effectiveness

  
  Emarketing Newsletter — Authority: 128
  In a recent report by Forrester Research, an online survey among marketers shows expectations for the effectiveness of the major interactive and traditional marketing channels over the next three years.As this serves more as a validation than a surprise, its nice to have a visual representation for reference. I expect ...
  2 days ago

• Is 2010 Make or Break for Twitter?

  
  Twitterrati — Authority: 420
  Here’s an intriguing take on Twitter from Forrester Research analyst Josh Bernoff , who believes Twitter will become profitable or get acquired in 2010. (Source: AdAge ) “Twitter has been fiddling around and growing like mad but without a business model for years now. In 2010, growth is not sufficient. One of ...
  5 days ago

• Fascinating Video - What’s coming to our world in 2010?

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 130
  I stumbled across this really cool interview Robert Scoble ( Rackspace Hosting ) did with Jeremiah Owyang ( Altimeter Group , formerly of Forrester Research ) and Ray Wang ( Altimeter Group , formerly of Forrester Research ). I can’t remember the last time I didn’t stray from a 27 minute video. These ...
  6 days ago

• Forresters Market Research Trends for 2010: Data integration

  
  Insights Qualitativos 2.0 — Authority: 137
  by Reineke Reitsma via Forrester BlogA couple of weeks ago I published a post called The Future Of Research: Building A 3-Dimensional View Of The Customer. The summary of my post was that consumers connect with companies through different channels and leave their feedback about the company in different places. They ...
  6 days ago

• Something Unexpected

  
  The Publicists Assistant — Authority: 145
  In today’s highly competitive marketplace, consumers can choose from any number of competing sellers in order to get what they want. When you and your competitors offer the same quality product and rely on low prices, loss leaders, and special incentives to make the sale, the product becomes a mere commodity and ...
  1 week ago

• The Count: When Industries Care About Their Customers

  
  NYT > Theater — Authority: 904
  When Industries.
  1 week ago

• Social Media is Taking Off at an Impressive Speed

  
  Start Your Own Online Business Presence — Authority: 140
  People have said it before and they’ll say it once again ndash; internet marketers should invest their time into a href=http://www.youngentrepreneur.com/ target=’_blank’social media/a if they want to maximize their online marketing potential. During a recent survey of men in the key age group 18 to 34, 75% said ...
  1 week ago

• Wednesday’s Whispers: People Whispers November/December 2009

  
  A Software Insider's Point of View — Authority: 514
  PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* As always, thanks for your emails and alerts. If you’ve got a change or know of a promotion, keep dropping me a line! If you need a referral, and we’ve worked together in the past, don’t hesitate to reach out to me via Linked In. Eliot Axelrod became ...
  1 week ago

• Forrester Research: Lotus is Back "with a Vengeance"

  
  Leadership By Numbers — Authority: 106
  " In case you havent noticed, IBM Lotus not only didnt go away, its here with a vengeance " is how Ted Schadler of Forrester Research summarizes many of the newest initiatives by Lotus. Ted explains that Sametime 8.5 is a major overhaul, "an important upgrade" for click-to-conference usability with a zero-download ...
  1 week ago

• Independent Research Firm Recognizes PR Agency SHIFT Communications in Social Marketing Report (Marketwire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 165
  BOSTON, MA--(Marketwire - 12/15/09) - NEWS FACTS SHIFT Communications announced today it received recognition in a September 30, 2009 Forrester Research report called " Selecting An Agency For Social Marketing ." Written by Forrester Research Analyst Sean Corcoran, the report examines "the basic steps interactive ...
  2 weeks ago

• Yahoo Sticks With "Its Y!ou," Expanding Pricey Ad Campaign By Pushing "Hero Products" and Relevance

  
  BoomTown — Authority: 696
  When Yahoo launched its massive advertising campaign–featuring the tagline, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo (YHOO) exec to BoomTown in an ...
  2 weeks ago

• We Are Social’s Monday Mashup #6

  
  We Are Social — Authority: 554
  Google launches real-time, social web search You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search . Google search results now include breaking news headlines, live updates from popular social networks, and ...
  2 weeks ago

• Predicting Trends: Ad Agencies Brace For 2010

  
  Copywrite, Ink. — Authority: 123
  Earlier this month, David Poltrack, chief research officer for CBS, predicted broadcast advertising revenue will increase 5 percent next year. Poltrack made the case that with the exception to some cable networks and NBC paying too much attention to overnight ratings, an increase in broadcast ad buys is good news ...
  2 weeks ago

• Thanks For The Accolades

  
  MindTouch, Inc Blog — Authority: 106
  While I typically write an end of year wrap up in the new year, I couldn’t help writing about some recent awards MindTouch has been honored by. Beginning with, for the second year in a row , MindTouch was listed as a ReadWriteWeb Top 10 Enterprise Products . Other products honored included those from Microsoft, ...
  2 weeks ago

• Media Cache: TV Still Has a Hold on Teenagers

  
  NYT > Theater — Authority: 904
  The results of a study portray a generation that in some ways is more traditional than media executives might fear.
  2 weeks ago

• Whatta “Co-inky-dink!” :-)

  
  Cheshire Cat Photo Blog (... said the Cat: 'we're all mad here....') — Authority: 128
  I have said a few times that I tend not to believe in coincidence, especially when humans are involved. And it may be “just me,” but when I hear pronouncements from telecommunications companies, I usually start from a position of BELIEVING NOTHING AT ALL …. Yesterday, at an investor conference in New York, ...
  2 weeks ago

• Marketers in need of digital agencies or traditional agencies?ose

  
  77Lab — Authority: 106
  A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives. However, many are still skeptical about handing over the reigns to a digital ...
  2 weeks ago

• What Forrester Research’s acquisition of Strategic Oxygen says about Forrester

  
  SageCircle Blog — Authority: 516
  On December 1, 2009, Forrester Research announced the acquisition of Strategic Oxygen from Monitor. Strategic Oxygen provides marketing professionals with data to help target marketing campaigns more effectively. While of interest to Technology Product Management & Marketing Professionals, it will be a ...
  3 weeks ago

• Books headed this way? More ad rev going to Net than newspapers by 2015?

  
  TeleRead: Bring the E-Books Home — Authority: 656
  Online activities will bring in more ad revenue by 2015 than will newspapers, if you go by a new forecast from ZenithOptimedia . “We expect the internet to overtake newspapers to become the world’s second-largest advertising medium by the time we are half-way through the next decade,” PaidContent quotes ...
  3 weeks ago

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