Frito Lay

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Welcome to the 'Frito-Lay' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Frito-Lay'.

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Latest blogosphere posts tagged “Frito Lay”


  • NYT > TheaterAuthority Authority: 905
    2 days ago
  • Frito-Lays’ SunChips is a Brilliant Example of “Doable” Green Marketing and Sustainability


    ParkHowell.comAuthority Authority: 119
    This is part-three in a series of articles about the “Approachability,” “Believability” and “Do-ability” of your sustainable marketing. One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very ...
    1 week ago
  • Big Food Woos Mommy Bloggers


    The Big MoneyAuthority Authority: 701
    Food companies such as Nestle and Pepsico s Frito-Lay are wooing "mommy bloggers" (and some daddy bloggers) with lavish trips, meetings with third-tier celebrities and assorted schwag. Some parent bloggers (especially the ones who are offered—and take—the freebies) think its just fine and of course theyre not ...
    2 weeks ago
  • Big Food Woos Mommy Bloggers


    The Big MoneyAuthority Authority: 701
    Food companies like Nestle (NESN) and Pepsico s (PEP) Frito-Lay are wooing "mommy bloggers" (and some daddy bloggers) with lavish trips, meetings with third-tier celebrities, and assorted schwag. Some parent bloggers (especially the ones who are offered—and take—the freebies) think its just fine and of course ...
    2 weeks ago
  • Mommy bloggers or mommy hawkers? Consumerism critics take note


    ShortFormBlogAuthority Authority: 525
    Frito Lay and Nestle have swooned blogger Andrea Deckard over the last year. She says the trips inform readers. Critics say it’s clever marketing. SOURCE
    2 weeks ago
  • Frito Lay uses 2D barcode technology for Halloween promotion


    Barcode.comAuthority Authority: 112
    Sabritas, Frito Lay’s Mexican brand is now using 2D barcodes called EZcodes on their packaging for snacks and chips. The EZcodes will be placed on limited edition Halloween packages for Cheetos that link to promotional content such as free mobile wallpapers. People in Mexico will be avle to scan the code using an ...
    4 weeks ago
  • Frito Lay uses 2D barcode technology for Halloween promotion


    Barcode.comAuthority Authority: 112
    Sabritas, Frito Lay’s Mexican brand is now using 2D barcodes called EZcodes on their packaging for snacks and chips. The EZcodes will be placed on limited edition Halloween packages for Cheetos that link to promotional content such as free mobile wallpapers. People in Mexico will be avle to scan the code using an ...
    4 weeks ago
  • Frito Lay uses 2D barcode technology for Halloween promotion


    Barcode.comAuthority Authority: 112
    Sabritas, Frito Lay’s Mexican brand is now using 2D barcodes called EZcodes on their packaging for snacks and chips. The EZcodes will be placed on limited edition Halloween packages for Cheetos that link to promotional content such as free mobile wallpapers. People in Mexico will be avle to scan the code using an ...
    4 weeks ago
  • Lays Dillicious promo: long lost brother of Walkers, UK


    BhatnaturallyAuthority Authority: 131
    FritoLay India has just launched an interesting promo , asking consumers to suggest flavours for Lays’ next product launch. Among the prizes is the promise of 1% of the sales turnover. Hmm. The promo idea and the commercial seem like clones of the Walkers Crisps, UK effort, starring Gary Lineker. OK, so another ...
    4 weeks ago
  • Dip not included


    dustbury.comAuthority Authority: 598
    TerraCycle, last seen here vending worm droppings in old plastic beverage bottles , is now making speaker systems out of discarded snack bags . Yes, really . And what else would you do with that Munchos bag? Pitch it into the landfill? At least there’s a chance that it will do something useful in its second ...
    4 weeks ago
  • Terracycle makes eco-friendly speakers from orphaned snack bags


    The Mobile Fun BlogAuthority Authority: 146
    Someone apparently doesn’t believe in the word “waste”. And you bet they are bound to have a few creative genes when they can defy such a powerful word. Well, apparently such creative genes must total much more than one can imagine, for these geniuses from TerraCycle have created the most unique products in ...
    4 weeks ago

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