In game advertising

Welcome to the 'In-game advertising' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'In-game advertising'.

Latest blogosphere posts tagged “In game advertising”

• Why advertisers gobbled up Xbox LIVE this Thanksgiving

  
  Microsoft Advertising Community — Authority: 499
  First there was Black Friday, then cyber Monday, and the recently added Green Tuesday .  But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, Im wondering if we should add "Gamer Thursday" to the holiday retail lexicon. "Thank God its Wednesday," ...
  5 days ago

• Download Our Guide To Digital Marketing

  
  Microsoft Advertising Community — Authority: 499
  When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you can find many of us on Twitter answering questions or pointing ...
  5 days ago

• Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

  
  Ad Operations Online — Authority: 485
  Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. —  For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...
  5 days ago

• Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

  
  Ad Operations Online — Authority: 485
  Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. —  For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...
  5 days ago

• Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

  
  Ad Operations Online — Authority: 485
  Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. —  For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...
  6 days ago

• Cant Fight This Feeling Anymore: 80s Band REO Speedwagon Rolls Out Advergame

  
  Gen Wow — Authority: 422
  80s rockers REO Speedwagon have teamed up with Curious Sense to roll out a new online video game to promote the bands new album, "Not So Silent Night: Christmas with REO Speedwagon." Go ahead and re-read the title of that...
  6 days ago

• Oprahs move to cable: The beginning of the end for broadcast?

  
  Microsoft Advertising Community — Authority: 499
  Oprah Winfreys recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance.   While it may be too soon for Titanic metaphors, a recent New York Times article paints a gloomy and ...
  1 week ago

• Old News 95: Sega Might Sell Vodka In M-Rated Games [Old News]

  
  Kotaku — Authority: 817
  Talk of urinals and deodorant ads in games got me wondering how long people have been talking about in-game ads. I found some chatter from 1995. The era of "Cool Spot," the 7Up video game and other in-game ad dreams. You are reading Kotakus once-weekly (early this week!) journey back to yesteryear. It is March, ...
  2 weeks ago

• Understanding youth - Microsoft Advertisings guide to 16-24 year olds

  
  Microsoft Advertising Community — Authority: 499
  Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. Weve started by looking at the youth audience, as its an area in which we have a wealth of insight. ...
  2 weeks ago

• British Intelligence recruiting Xbox gamers

  
  Gaming Rover - The News You Want — Authority: 459
  The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes, that MI6 ), seeks to recruit young ...
  2 weeks ago

• British Intelligence recruiting Xbox gamers

  
  Joystiq — Authority: 778
  The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes, that MI6 ), seeks to recruit young ...
  2 weeks ago

• Ford Play it 4-Ward in a Multi-Screen Digital Campaign

  
  Microsoft Advertising Community — Authority: 499
  Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who create branded experiences for MSN, XBOX Live and Mobile and the ...
  2 weeks ago

• Microsoft and Nielsen: Piloting TV and Video Advertising Measurement for In-Game Xbox LIVE

  
  Microsoft Advertising Community — Authority: 499
  Whether Im at an industry event, client meeting or cocktail party, one question seems to come up over and over:  "How do I know Im reaching my target audience with games advertising."  Today we have a number of ways we measure the impact of our clients campaigns, including CTRs and ad effectiveness research.  But ...
  2 weeks ago

• GEN WOW Radio: My Interview with Sangita Verma, CEO of TAG Networks

  
  Gen Wow — Authority: 422
  There are a lot of Silicon Valley CEOs you can describe as smart and visionary. But how many can you also describe as warm, engaging and breathtakingly beautiful? Without a doubt, TAG NETWORKS CEO Sangita Verma is not your conventional...
  2 weeks ago

• Xbox LIVE: The Largest Social Network on TV

  
  Microsoft Advertising Community — Authority: 499
  Earlier this week, AdAge ran a story about social TV.  Its an interesting piece that focuses on how producers and advertisers are trying to get the audience to engage, by not just watching but also talking about what they see. First Network, Then Cable, Now Theres Social TV (AdAge) . In my opinion, thats only one ...
  2 weeks ago

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  Digital Destiny — Authority: 121
  
  2 weeks ago

• Games Advertising Takes Center Stage

  
  Microsoft Advertising Community — Authority: 499
  Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available for brands in the latest video game titles on the Massive ...
  2 weeks ago

• Royal Navy Launches iPhone-Facebook Game To Recruit Engineers

  
  Gen Wow — Authority: 422
  One look at this and I knew its got to be Glue. The London-based agency, which has done Cannes Gold-winning work for the Royal Navy in terms of personalized video, has collaborated with Marvellous to create a new iPhone app...
  3 weeks ago

• WATFive: Google-Worldbank, Facebook Ads API, Microsoft-ComScore, Mobile Checker & ForwardOn

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 544
  As promised here is your daily dose of WATFive news stories: Google - World Bank to counter Microsoft-Wolfram Aplha Partnership It seems all the Google competitors unable to beat its prowess are finally turning into bargain hunters to remain afloat. Its only been a day since Microsoft  tied-up with ...
  3 weeks ago

• Can In-game Advertising Attract Consumers?

  
  My Techbox — Authority: 100
  A research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and researcher comScore will allow advertisers to know how in-game ads motivate gamers to visit Web sites, conduct brand-related search queries, and engage in other online actions.  Ad Effx Action Lift for Gaming measures ...
  3 weeks ago

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