Integrated marketing

Welcome to the 'Integrated marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Integrated marketing'.

Latest blogosphere posts tagged “Integrated marketing”

• Multichannel: FTC wants more restrictions on advertising violent content on tv

  
  Communications & Legal Studies — Authority: 135
  Eggerton, J. (2009, December 3). FTC Wants More Restrictions On Advertising Violent Content On TV. Multichannel News. Retrieved December 4, 2009, from http://www.multichannel.com/article/426294-FTC_Wants_More_Restrictions_On_Advertising_Violent_Content_On_TV.php FTC release 12/3/09 HERE IS A PDF COPY OF THE ...
  2 days ago

• Oh, Pioneers! Feigning expertise, ad agencies grapple with social media.

  
  Gods of Advertising — Authority: 118
  Web pioneers bring a shovel… At our last agency director’s meeting a question was put to senior management: What are we doing to improve (as an agency) with regard to social media? In reply, one of us remarked on thought leadership we were sharing, providing examples of various programs being implemented across ...
  3 days ago

• New York Times: G.E. Comcast Deal

  
  Communications & Legal Studies — Authority: 135
  Arango, T. (2009, December 4). Comcast Gets NBC From G.E. in Deal That Reshapes TV. The New York Times. Retrieved from http://www.nytimes.com/2009/12/04/business/media/04nbc.htmlNY More Big Media.  If this deal disturbs you, see FreePress . Posted in Communications Management &Design, Culture and ...
  3 days ago

• What makes you happy? and other musings on branded content

  
  The Forrester Blog For Marketing Leadership Professionals — Authority: 483
  [Posted by Mary Beth Kemp ] On New Year’s Day, 2010, three young bloggers will begin touring the world, to try to figure out what makes people happy; and report it all through social media.   During the year, they’ll visit 206 countries and travel hundreds of thousands of miles… on behalf of ...
  4 days ago

• MediaPost: Consumers will pay for unique news

  
  Communications & Legal Studies — Authority: 135
  Loechner, J. (2009, December 2). Consumers Will Pay For News if Unique, Not Yet Known. MediaPost Publications. Retrieved December 2, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118120&lfe=1 Summarizes research from The Boston Consulting Group Posted in Indymedia, ...
  4 days ago

• Don Draper Shouldnt Be Running Your Creative Department

  
  The Lost Jacket — Authority: 120
  Personal issues aside, Don Draper is the personification of the idealized creative . He would make a horrible engineer . Traditional Creative Agencies cant design buildings. If they did? I doubt many of them would be able to stand on their own. Theyd probably look fantastic though (for the 30 seconds it was ...
  4 days ago

• Did You Get a Twitter Wake-Up Call?

  
  DIY Marketing — Authority: 110
  Black Friday has been a retail shopping phenomenon, probably ever since shopping malls were invented. A few years ago, Cyber Monday joined the retail scene as an important online shopping day, although last year December 9 was actually the heaviest online shopping day of the year. This year, the lines seem to have ...
  4 days ago

• Coverage of the FTC hearing on Journalism

  
  Communications & Legal Studies — Authority: 135
  Tessler, J. (2009, December 1). Murdoch: Media must get readers to pay for online. Associated Press. Retrieved December 2, 2009, from http://www.google.com/hostednews/ap/article/ALeqM5iW1Qyhetchunikdb3cyV7Sj2UJLwD9CALF1G0 Tartakoff, J. (2009, December 1). Huffington To Murdoch: Stop ‘Pointing Fingers’. ...
  4 days ago

• AdAge: The Census

  
  Communications & Legal Studies — Authority: 135
  Johnson, B. (2009, October 12). Ad Age White Paper: No More Joe Consumer in America. Adage. Retrieved December 1, 2009, from http://adage.com/article?article_id=139592 I’m answering a Census question using the Census & received an ad from AdAge for their White Paper on the Census: 2010 America – the ...
  5 days ago

• Ebrary: service down from 8 to 9 pm

  
  Communications & Legal Studies — Authority: 135
  From Ebrary: Ebrary has notified us that there will be a scheduled upgrade to the system today from 8:00-9:00 p.m. Eastern Standard Time. During this period, ebrary may not be available. (see details below): Dear ebrary Customer, ebrary will be deploying a new system release from 5:00PM to 6:00PM US Pacific ...
  6 days ago

• Aim Straight for the Heart

  
  FuelNet Daily Tips — Authority: 419
  Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank you letters. If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of ...
  1 week ago

• How to integrate email, social for better results

  
  BizReport — Authority: 572
  One of the bigger buzzwords to come into online marketing in 2009 was integration. Integrating offline with online, integrating different online methods - such as email and video. But integrating email marketing with social marketing efforts is quickly becoming the place where integration is truly paying off.
  1 week ago

• Web Business Age home: Practical strategies and resources

  
  Stompernet SEO Course — Authority: 166
  Find resources on service providers, consultants, products and solutions for online marketing, search engine advertising, SEO, PPC, affiliate, email, social media, PR, analytics and integrated marketing. Learn practical strategies, tactics and campaign management via tips, tutorials, case studies and articles. ...
  1 week ago

• Independent Lens: OBJECTIFIED

  
  Communications & Legal Studies — Authority: 135
  WATCH OBJECTIFIED ON I.L. TUESDAY NIGHT!! From the website: Look around you. Within five feet of you are dozens—if not hundreds—of manufactured products that you interact with every day. If you are at work, perhaps there is a laptop, a stapler, a No. 2 pencil, a paperclip, a mobile phone, a coffee mug, a ...
  1 week ago

• Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

  
  Frogloop — Authority: 551
  Last week I had the pleasure of moderating a panel about this timely topic of multi-channel fundraising and communication for NTEN’s 501 Tech Club New York City  at the TADA! Youth Theater. Simon Moloney, NPower Network & Conifer Analytics and Rebecca Willett, Planned Parenthood Federation of America, joined ...
  1 week ago

• MediaPost: Measurement: Newspaper readers or circulation

  
  Communications & Legal Studies — Authority: 135
  Loechner, J. (2009, November 23). Measurement: Newspaper Readers or Circulation? MediaPost Publications. Retrieved November 23, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117854 From the research summary of Scarborough’s study , “The analysis of Scarborough audience ...
  1 week ago

• NYT: Media companies move from marketing to P.R.

  
  Communications & Legal Studies — Authority: 135
  Barnes, B. (2009, November 22). Ad Budget Tight? Call the P.R. Machine. The New York Times. Retrieved November 23, 2009, from http://www.nytimes.com/2009/11/22/business/media/22steal.html?_r=1 An excerpt: ..don’t think that Hollywood believes it can get by with less promotion [given drastic cuts to marketing ...
  1 week ago

• MediaPost: HuffPo increases advertising

  
  Communications & Legal Studies — Authority: 135
  Mermigas, D. (2009, November 20). Huffington Post Increases Advertising, Revenue Streams. MediaPost blogs: Diane Mermigas on media. Retrieved November 23, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117833 Examines the “Advertising 3.0″ efforts of the successful media ...
  1 week ago

• Lowongan Kerja Orange Media Indonesia

  
  LOWONGAN KERJA — Authority: 151
  The most distinguished & prominent media alliance revolving the whole Asia under one convention. Rich resource of professionals and experienced deposit into specialize publications for industry essentiality the Industrial & Automation Guide Indonesia!In association with Media Representatives from all over the ...
  2 weeks ago

• Adage: Oprah’s move to cable

  
  Communications & Legal Studies — Authority: 135
  Steinberg, B. (2009, November 20). Will Oprah’s Move To Cable Dampen the ‘Oprah Effect’? Advertising Age – MediaWorks. Retrieved November 20, 2009, from http://adage.com/mediaworks/article?article_id=140668 You Go Girl!  A paragraph from Steinberg’s article: In a statement released Friday, Ms. ...
  2 weeks ago

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