Integrated_Marketing

Welcome to the 'Integrated_Marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Integrated_Marketing'.

Latest blogosphere posts tagged “Integrated_Marketing”

• The Impact of Brand Personality on Brand-Aroused Feelings.pdf

  
  OnlineFreeEBooks.net the most imitated free ebook site — Authority:
  Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes, mobile phones and ...
  9 hours ago

• Ad Council Creative: Shelter Pet Project

  
  Communications & Legal Studies — Authority: 133
  From the Ad Council :”About the Campaign: More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice ...
  18 hours ago

• Is Technology Ticking Your Customers Off?

  
  Dianna Huff's B2B MarCom Writer Blog — Authority: 110
  So I just walked into a United Red Carpet lounge and watched while a gentleman next me handed the customer service representative his Member card. She took one look at it and said, “Sorry, we’re not accepting these cards.”The gentleman said, “But US Airways said it was good after October 31.”“Sorry, ...
  1 day ago

• Nikon Launches Online Festival Celebrating HD Video as Part of New Integrated Marketing Campaign (PR Newswire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 163
  Nikon Inc. today announced the launch of a new integrated marketing campaign that includes the first ever "Nikon Festival" to celebrate, inspire and harness the current popularity of content creation shared through social media.
  1 day ago

• True/Slant: Profiles Shankman who marketed HARO

  
  Communications & Legal Studies — Authority: 133
  Reiss, D. (2009, November 3). A Quirk in the Road – 12 Things You Should Know About Peter Shankman and How He Views the World. True/Slant. Retrieved November 6, 2009, from http://trueslant.com/dawnreiss/2009/11/03/12-things-you-should-know-about-peter-shankman-and-how-he-views-the-world/ Shankman is the ...
  5 days ago

• The Psychology of Buying

  
  Blogging Me Blogging You — Authority: 487
  Great video from Martin Lindstrom, the author of Buyology . ( free chapter here ) Some interesting tips: Bigger actual shopping baskets leads to bigger metaphorical shopping baskets Peer pressure increases the purchase of premium items Some 2-for-1 deals are actually deals for the merchant (e.g. ...
  6 days ago

• In Chicago covering PMAs Annual Marketing Law Conference

  
  Donna's Promo Talk — Authority: 114
  Well I arrived in Chicago earlier tonight and am currently writing this post from the Fairmont Hotel where Ill be attending PMAs Annual Marketing Law Conference for the next two days. I was lucky enough to arrive earlier than expected by flying stand-by on a USAir flight out of Charlotte to Chicago. I was in the ...
  1 week ago

• New Wisk-It App Helps Clean Up Your “Dirty Laundry” On Facebook

  
  Technology Info — Authority: 158
  Wisk laundry detergent just launched a new facebook app called WISK-IT that extends their powerful cleaning heritiage into the world of social media. Designed to make it easy to find and remove all those photos on facebook that might be embarrasing, and a general "stain" on your reputation, this is one of those apps ...
  1 week ago

• CJR: FCC taps Waldman to study the “State of the Media”

  
  Communications & Legal Studies — Authority: 133
  Garber, M. (2009, October 29). FCC Taps Waldman to Study “State of the Media” : CJR. Columbia Journalism Review. Retrieved November 4, 2009, from http://www.cjr.org/behind_the_news/fcc_taps_waldman_to_study_stat.php?page=all CJR cites Waldman’s blog Beliefnet .  The FCC have a post at 10/28/09 , “Steven ...
  1 week ago

• MediaPost: Radio reaches 77% of adults daily

  
  Communications & Legal Studies — Authority: 133
  Sass, E. (2009, November 3). Nielsen: Radio Reaches 77% of Adults Daily. MediaPost Publications. Retrieved November 4, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116763 Good news for radio from the Council for Research Excellence . Posted in Integrated Marketing ...
  1 week ago

• WSJ.com: Ad revenues eludes papers

  
  Communications & Legal Studies — Authority: 133
  Nat Worden. (2009, November 4). Newspaper Hopes Could Be Old News. WSJ.com. Retrieved November 4, 2009, from http://online.wsj.com/article/SB20001424052748703740004574513522033216210.html#mod=todays_us_marketplace Reports on the state of the news industry,     Posted in Integrated Marketing Communications, ...
  1 week ago

• Meeldetuletus: neljapäeviti saab altexis raamatuid lugeda

  
  altex marketing - innovative internet marketing TM — Authority: 122
  Meeldetuletus kõigile internetiturunduse raamatute sõpradele: neljapäeviti, soovitavalt 16:30 paiku , on kõik huvilised oodatud altexisse lugema Pidu ei korralda ja ametlikku vastuvõttu pole, ent meie internetiturunduse raamatud on tunnikeseks sinu päralt. Ette registreerimine pole kohustuslik, soovi ...
  1 week ago

• Don’t sell your customer yellow shoes, no matter how much he demands them

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 119
  For many years here in Ottawa, I was associated with a large marketing communications agency, many of whose account executives knew they could get a rise out of me by describing media relations as “free advertising.” “It ain’t free, and it ain’t advertising,” I would consistently reply, with not a little ...
  1 week ago

• Variety: video game uses “epic Mickey” icon

  
  Communications & Legal Studies — Authority: 133
  Morris, C. (2009, November 2). Disney takes Mickey back to his roots. Variety – Film. Retrieved November 3, 2009, from http://www.variety.com/article/VR1118010760.html?categoryid=10&cs=1&nid=2248 Here is a quote: “He’s an image, and he’s an icon, but he’s not a character anymore,” said Warren ...
  1 week ago

• How to Integrate Social Media Into Your Marketing

  
  Convince and Convert Blog: Where Social Media and Email Collide — Authority: 530
  View more presentations from Jason Baer . This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other ...
  1 week ago

• Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing

  
  Ad Operations Online — Authority: 483
  First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ...
  1 week ago

• Center for Social Media: August Newsletter

  
  Communications & Legal Studies — Authority: 133
  Here is the August 2009 CSM Newsletter .  I learned about the video posted below by reading it. Here is the greetings: Greetings, It’s official –the dates of our annual Making Your Media Conference are Feb. 11-12. Mark your calendars! Our 10th annual Human Rights Film Series brought packed houses ...
  1 week ago

• Marketers Should Put Social Media in their Christmas Stockings

  
  DIY Marketing — Authority: 114
  As a consumer I refuse to think seriously about the Christmas holidays yet. Retailers, however, see it looming before them and should be getting ready. In that spirit, I downloaded a study from OneUpWeb on the 2009 holiday shopping season. They expect the increase in online holiday shopping to continue this year. ...
  1 week ago

• Per Caroe from Lyris at ad:tech San Francisco 2009

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 459
  buzz on the floor at ad:tech SF regarding email, social and mobile engagement and marketing (tri-messaging). Marketers are interested in figuring out how to integrate and optimize these three critical communication channels. Erick Mott from Lyris interviewed Per in this short clip (1:28); more details and the related ...
  1 week ago

• Social media profiles: A disconnect in the corporate strategy?

  
  Weber Media Partners | Impressions Through Media — Authority: 108
  I’ve been wondering lately about the concept of integrated social media strategies for businesses. There’s no mistaking it but some social media will work better for certain types of businesses and industries than others. Some will excel with the use of videos, and some with the written word. Some will adopt the ...
  1 week ago

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