Interactive Advertising Bureau

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Latest blogosphere posts tagged “Interactive Advertising Bureau”

• New BT Outreach: From IAB’s ‘Creepy’ Campaign To Logo Trials

  
  PogoWasRight.org — Authority: 150
  Wendy Davis reports: With the looming threat of new regulations, industry groups are stepping up attempts to convince officials that ad companies can protect Web users’ privacy without government intervention.This week, the Interactive Advertising Bureau launched the “Advertising is creepy” campaign, aimed ...
  1 day ago

• gWallet raises $12.5M for more ethical virtual currency/offers system (via postie)

  
  Gadget Reviews — Authority: 157
  Bookmark this categorygWallet has raised $12.5 million for its brand-friendly offer platform for monetizing social games with virtual goods. The company hopes to set itself apart as the “cleaner” way to monetize games without running into allegations of scamming consumers.Social games are taking off on platforms ...
  4 days ago

• Online Advertising Rebounds Slightly in Q3 2009

  
  Kikabink News - Internet Marketing News — Authority: 138
  Data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) shows that Internet advertising revenues reached almost $5.5 billion in the third quarter of 2009, representing... (Click on the title for the full story...)
  4 days ago

• Online Sales Bright Spot in Lackluster Black Friday

  
  ReveNews — Authority: 483
  It’s rare that one day of shopping has the ability to impact Wall Street but financial forecasters are focused on this year’s Black Friday’s numbers as a gauge of how close to recovery our economy really is.  That $10.66 billion dollars in estimated retail sales only represents a scant 0.5% growth is a worrying ...
  6 days ago

• Publishers and ad networks ‘devaluing’ online industry

  
  mUmBRELLA — Authority: 695
  Publishers and advertising networks have been accused of slowing the growth of online ad revenue through heavy discounting and the move towards cost-per-click ad sales.   Stuart Pike, Nielsen’s online division Asia Pacific research director, said the fact that online revenues are down despite increases in ...
  6 days ago

• Madison Avenue, IAB Work on Ads about Digital Ads

  
  NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news — Authority: 529
  Madison Avenue-based advertising companies are in the process of finalizing an ad campaign to educate consumers about how digital advertising works while the New York based Interactive Advertising Bureau (IAB) is putting the finishing touches on a digital ad campaign to teach consumers about how online advertising ...
  1 week ago

• Thankful Yet? Online Ad Revenue Improving, but Slooooowly.

  
  MediaMemo — Authority: 732
  I’d like to say this is a half-full, half-empty scenario. But the more I think about it, the more I’m thinking the latter. Internet advertising increased a bit–1.7 percent, precisely–over the past three months. But that’s only when compared with the previous three months, according to the Interactive ...
  1 week ago

• IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email

  
  Ad Operations Online — Authority: 480
  IAB Releases “Email Monetization Strategies”NEW YORK – Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to build deeper relationships with their customers. To provide a comprehensive resource for publishers ...
  2 weeks ago

• IAB Releases Ad Unit Guidelines Update

  
  WebProNews Feed — Authority: 694
  The Interactive Advertising Bureau (IAB) released the 2009 update to its ad unit guidelines today. For the first time, the IAB is bringing in creative agencies for input on ad unit recommendations. Historically, these have only come from media agencies and publishers. "By bringing agencies into the process of ...
  2 weeks ago

• New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers

  
  Ad Operations Online — Authority: 480
  700 Marketers say they require “Triple-Play Services” from Online Media CompaniesNEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit ...
  2 weeks ago

• IAB Releases New Guidelines for Email Monetization

  
  WebProNews Feed — Authority: 694
  The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled " Email Monetization Strategies ." The IAB considers this part of its ongoing efforts to establish a ...
  3 weeks ago

• IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

  
  ReveNews — Authority: 483
  If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve certainly succeeded. About a week ago, ReveNews ...
  6 weeks ago

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