Interactive Advertising Bureau

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Latest blogosphere posts tagged “Interactive Advertising Bureau”

• IAB Releases New Guidelines for Email Monetization

  
  WebProNews Feed — Authority: 696
  The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled " Email Monetization Strategies ." The IAB considers this part of its ongoing efforts to establish a ...
  4 days ago

• IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

  
  ReveNews — Authority: 114
  If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve certainly succeeded. About a week ago, ReveNews ...
  3 weeks ago

• IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality

  
  Ad Operations Online — Authority: 483
  NEW YORK – The Interactive Advertising Bureau (IAB) called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media ...
  3 weeks ago

• More People Begin To Cry Foul Over New FTC Guidelines For Bloggers

  
  SeanPAune.com — Authority: 476
  It seems it isn’t only myself and a few others who are beginning to take issue with the FTC. It was really beginning to feel like that Steven Hodson , Mark ‘Rizzn’ Hopkins and myself were the only ones crying “FOUL!” over the new Federal Trade Commission (FTC) guidelines for bloggers , but this past ...
  4 weeks ago

• IAB’s Brilliant Open Letter to the FTC on Blogger Rules

  
  Technology Liberation Front — Authority: 582
  Three cheers for Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau (IAB) for having the guts to send this splendid open letter to Federal Trade Commission (FTC) Chairman Jon Leibowitz about the agency’s new disclosure rules for bloggers . Rothenberg’s entertaining ...
  4 weeks ago

• FTC Responds to IAB Letter on Blogger Guidelines

  
  Web 3.0 Technology.com — Authority: 142
  Yesterday the Interactive Advertising Bureau took a jab at the Federal Trade Commissions revised guidelines on online endorsements. Put simply, the guidelines call for online reviewers to disclose payment or affiliation with marketing campaigns or advertisers. The way the IAB sees it, the FTC is unfairly ...
  4 weeks ago

• Key Perspectives on the FTC Blogger Guidelines

  
  WebProNews Feed — Authority: 696
  An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot ...
  4 weeks ago

• IAB to FTC: Rescind blogger rules

  
  Northloop Neighborhoods - Community News & Directory — Authority: 463
  The Interactive Advertising Bureau’s President and CEO has called on the Federal Trade Commission to rescind its new “blogger rules” because they create an unfair distinction between traditional media and online media. More specifically, they revoke from online media a First Amendment protection that’s ...
  4 weeks ago

• Internet Ad Revenues at $10.9 Billion for First Half of 09

  
  Ad Operations Online — Authority: 483
  Show Slight Fall Off Year-on-Year in Tough Economy NEW YORK – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from ...
  4 weeks ago

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