Search / 59 posts tagged Interactive_Promotions

I'm still trying to recuperate from this past weekend, both physically and emotionally, but thought I should get around to updating my blog tonight nonetheless. This past weekend we dropped my first born daughter off at college for freshman orientation week which started this past Sunday along with many other parent across of the country.

Eastman Kodak is another major brand that currently has developed marketing programs that tie both into the summer theatrical release of "The Mummy: Tomb of the Dragon Emperor" and with the 2008 Beijing Olympic Games. However, unlike what NBC Universal has done, the two Kodak programs are totally unrelated.

Eastman Kodak is another major brand that currently has developed marketing programs that tie both into the summer theatrical release of "The Mummy: Tomb of the Dragon Emperor" and with the 2008 Beijing Olympic Games. However, unlike what NBC Universal has done, the two Kodak programs are totally unrelated.

Dark Knight has been the topic of conversation since it's theatrical release last Friday and I've been meaning to write about it all weekend but just haven't had the chance. So at least now I'm able to report that yes, it did indeed break the box office record as expected by selling $155 million worth of tickets.

Coca-Cola is not only the world's largest beverage firm but also the most recognized and valuable global brand. The company is a top sponsor of the Beijing Summer Olympic Games and the longest-running corporate supporter of the Olympics, going back to 1928 (Eastman Kodak would of been but they missed one year).

It's Wednesday, so it must be Lipsticking.com. I've begun with this blog post that will be part of a series around the various marketing programs and interactive promotions developed by the sponsors' of the 2008 Summer Olympic Games in Beijing . I gave an overview of the sponsors in my previous post.

Happy 4th of July! It's such a beautiful morning here today and with Independence Day falling on a Friday it has given many of us Americans the gift of a long summer weekend. We have plans to visit some friends who have a place on Canandaigua Lake today, one of New York's magnificent Finger Lakes.

Another theatrical release hit the box office this past weekend which, like Indiana Jones, tugs on the heartstrings of us baby boomers. GET SMART was updated for the big screen starring Steve Carell as the bumbling Agent 86 and Anne Hathaway as the smooth Agent 99.

These masks were done as part of a promotion in Brazil to increase usage of an anonymous tip line. The tagline was "You can call and tip-off with absolute anonymity." Kind of creepy, but they do a good job of getting their point across.

Today I am again the guest blogger over at Lip-sticking.com, which I've now comfortably fell into the every other Wednesday slot. I recently learned about this pretty interesting promotion that The Hershey Co. did by working with a new marketing services firm called House Party.