Journal of Advertising Research

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  • How Does Advertising Work?


    Social Hallucinations — Authority Authority: 115
    Which advertiser wouldnt know how to influence people and change their behavior or preferences. There are no clear simple rules. Advertising is the people business and people factor is what makes it unpredictable. However the years of experimentation, testing and measuring allow us to draw out a few clear conclusions, ...
    4 days ago

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