KevinHoffberg
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Go-to-Market Paper Available Online
Kevin Hoffberg's Blog —
Authority: 115
I recently republished a paper I wrote some years ago about the how’s and why’s of tuning up your go-to-market strategy . Here’s the lead on it . . . At some point it occurs to every executive. Maybe it’s a nagging thought in the middle of a meeting or while playing chess with a tough opponent. Maybe ...1 week ago
