Lead Management
Lead Management is a lot like a Secret Treasure Map: If you create it, maintain it, and follow it correctly, you have a much better chance of finding the gold (i.e. meeting your sales goals). The great thing about lead management is it tracks and creates the "map" for you. As you keep track of your leads, their dispositions, their likes and dislikes, you will make more sales. Studies have shown that there is a direct correlation between good lead management and sales.
For example, what if you contact a lead and they tell you, "Can you call me back around the 17th of Never?" This is something you should probably track. You can place that lead in the "Do Not Call" category so that you don't bother them again. They are still in the system so you can run reports or stats off of them, but you will not make the mistake of accidentally calling them again. Or what if a lead yells at you and hangs up on you and you feel smaller than a malnourished sand flea? Also something you should log in your Lead Management. Or, if the lead says, "I'm very interested, but you'll have to speak up a little because I'm wearing a towel." You should definitely log that because that's just plain funny.
Bloggers speaking about lead management can be found at sites like lead management resources and lead management guide.
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Latest blogosphere posts tagged “Lead Management”
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The Longevity of Fun in B2B Social Media
Digital Body Language - B2B Marketing —
Authority: 411
If there’s one thing that B2B marketers seem to be hesitant about it’s having fun in their marketing efforts. For some reason, even though we know that nobody enjoys reading boring and dry marketing collateral, and absolutely no one will share it with their friends, we still resort back to creating that style of ...3 days ago -
Pass or Fail?
Burst Marketing Blog —
Authority: 108
Here’s a quick customer service test: On Saturday 11/21, Lego – they of Danish building block fame – put on an event called Lego Kids Fest at the Hartford Civic Center in Connecticut. They promoted it in their magazine received by Lego Club members across the country, on their website, in calendars, all over ...1 week ago -
Wendy Forsythe Interviews Dustin Luther – 4Realz.net
Clean Slate —
Authority: 496
Watch Wendy Forsythe’s exclusive interview with Dustin Luther, 4realz.net Consulting, on building a presence in the social media world and the emphasis of lead-management access that he believes is going to penetrate the web 2.0 world. Want to hear his best advice for those starting in the industry? Then this ...1 week ago -
2009’s 50 Most Influential People in Sales Lead Management
Sales Lead Insights —
Authority: 112
I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. (Imagine the drum roll.) And the winners are: http://www.salesleadmgmtassn.com/news/2009_Top50_SalesLeadManagement.htm To those of you who voted for me, my sincere thanks! -Mac If youd ...1 week ago -
The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!
Sales Lead Insights —
Authority: 112
Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Why? Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and ...2 weeks ago -
Vote for the 50 Most Influential People in Lead Management
B2B Lead Generation Blog —
Authority: 407
I heard the Sales Lead Management Association is looking for who you think are the 50 most influential people in lead management. Voting ends on November 13th and you can vote for up to 5 people at once if you like. I was humbled to see that I was included on the list along with a lot of of people I really like ...2 weeks ago -
Name Recognition and Image Advertising do not Make Telephones Ring!
KDL40v2500.Com —
Authority: 135
by Sven Makowal We have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all imagine dreamy summer days reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger was our breakfast cereal, and Hertz was guiding our parents ...2 weeks ago -
Leads360 Tells Us How Many Times We Should Call a Lead
LEADCRITIC —
Authority: 110
What is it about having a deadline on writing an article make is so much harder to start? At the same time I am easily starting this post I have an article due in two days on virtually the same topic, but am having a heck of a time getting the right intro paragraph started. I guess it is the pressure that is getting ...2 weeks ago -
Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy
Propelling Brands —
Authority: 93
I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2B marketers should adopt today — a ‘mass one-to-one’ strategy. This is a posture where marketing manages scale, targeted, engaged and two-way dialogue with prospects, upstream from sales-team interaction and ...4 weeks ago -
Webinar review: Effective Lead Management executive summary
B2B Lead Generation Blog —
Authority: 407
We had a great turn out for our recent B2B Lead Generation Roundtable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” In case you missed the live presentation, there are still two ways you can review it: Watch the Presentation Read the Webinar Executive ...4 weeks ago
