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8 days agoOne of the things I encounter frequently in speaking with marketers and that was recently highlighted in a recent study by eMarketer is that
15 days agoLast night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike
26 days agoRecently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how
27 days agoYesterday I shared a series of social media experiments we performed last summer at Firstgiving. #SMB11: Social Media For Social Change View
33 days agoI’ve been looking at an interesting product called Headlight from a Danish firm TraceWorks. Headlight is an online advertising management
37 days agoWant to see how your Interactive Marketing budget plan compares with that of your peers? Interested to see if you have the same view of
40 days agoLast week’s post on ranking demand generation vendors highlighted a fundamental challenge in marketing measurement: the data you want often
44 days agoTomorrow night sees the November gathering of the ever-slinky S&M Forum. Our topic couldn’t be more timely - the need to justify the
47 days agoA comment on my previous post suggested Twitter mentions as a possible measure of vendor market presence. That had in fact occurred to me,
50 days agoI recently wanted to measure the relative popularity of several demand generation vendors, as part of a deciding how to expand the Raab Guide
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