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36 days agoMarketing Accountability Programs – More Important Than Ever By: Barbara Bacci Mirque We have all heard the credo – those who increase
83 days agoMarketing accountability is an integral part of any marketing strategy today. Marketing managers also need to include viability analysis
92 days agoIntegrated marketing is on most marketing managers’ agendas today. The reason why it is on most agendas is because it strengthens all of
114 days agoWhat are the metrics (KPI) for the customer (user) dimension? Let’s have a look at our Marketing Formula and list customer metrics: PROFIT
114 days agoWhat are the metrics (KPI) for the customer (user) dimension? Let’s have a look at our Marketing Formula and list customer metrics: PROFIT
115 days agoHow could we have a “mathematical” framework for managing Marketing? Before working as a Marketeer, I have been graduated as Civil Engineer
117 days agoIf CEO were managing Finance like they manage Marketing (or IT), they would go to jail.A survey made by cmcouncil showed that “Nearly 20% of
174 days agoI was invited to blog the latest ANA marketing conference on marketing accountability in Dana Point earlier this week. Due to the lack of
223 days agoNot too long ago, marketing practitioners had everyone convinced that marketing was not measurable. Marketing specialists, execs and experts
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