Marketing ROI

Welcome to the 'Marketing ROI' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Marketing ROI'.

Latest blogosphere posts tagged “Marketing ROI”

• Marketing accountability: Can you link the intangible to the financial?

  
  Nigel Hollis — Authority: 118
  Last week saw me speaking at the 7th Annual Marketing Directors Conference in Athens. The topic for the day was marketing accountability. Creating my presentation caused me more frustration than it usually does, probably because accountability is so difficult to define.Even so, it seems that everyone has an opinion on ...
  1 day ago

• Social Media- ROI and Cookie Talk

  
  What is My Spin | Internet Marketing Blog — Authority: 117
  The delightful Shannon Paul has just posted this to her Blog. Along with @ambernaslund and @chrisbrogan I follow this dynamo regularily. I encourage you to do the same also.
  2 days ago

• Join Me Tomorrow on Hashtag Social Media to Talk About ROI

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space.  Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout, and Scott Monty; so I’m really thrilled to be a part of this.  The folks over at Hashtag wrote this blog post ...
  1 week ago

• Event marketing strategies for tough economic times

  
  Plan Your Meetings — Authority: 420
  It’s no secret that the recent American economy is affecting the events industry. Budgets are being slashed; event attendance is dramatically down; attendees are less willing or able to travel; and those attendees who do show up are feeling the effects of the current economy. As a result, exhibitors are being forced ...
  1 week ago

• The Technology Problems With Social Media ROI

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI .  Today I want to address some of the technology challenges.  Keep in mind that I’m not a very technical person so if you have something you want to add or contribute to the post please let me know.  Note, ...
  2 weeks ago

• Article for MediaPost: Is Social Media Justified Without ROI?

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  I had the opportunity to write an article for MediaPost yesterday titled: “ Is the Promise of Social Media Enough? What About ROI? “ The premise for the article is that social media is clearly changing how businesses can do business, but is this promise of change enough for companies to really adopt social ...
  2 weeks ago

• This Guy Gets the Basics of Social Media ROI

  
  Zane Safrit — Authority: 129
  I love this presentation from Oliver Blanchard . It made my morning. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard . Why do I love this presentation? Why does it make my morning? Slide 10. It shows the boss and he lists 2 reasons why he should invest in ...
  2 weeks ago

• Coke takes targeted approach to social media

  
  Insights Qualitativos 2.0 — Authority: 125
  ATLANTA: Marketers using digital media must take a nuanced approach to measuring the impact of their activity on platforms such as mobile and social networks, according to Carol Kruse, vp, global interactive marketing, for The Coca-Cola Company . As previously reported , Coke has outlined is intention to adopt a ...
  3 weeks ago

• How in-house SEO can improve your ROI

  
  Internet Marketing Blog — Authority: 132
  There are many reasons why businesses are opting to implement SEO internally. The first and most obvious is that it is cheaper than hiring a full-time SEO professional meaning that their return on investment (ROI) is higher. However, not many businesses can successfully apply their own search engine optimisation ...
  3 weeks ago

• Building Better Businesses by Tearing Them Down First

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  (image from Shutterstock) When you really start to think about social media and start to listen in to what “consultants” are telling their clients to do you’ll notice a pattern.  The pattern is that most companies are told they need to go on Facebook, Twitter, Linkedin, Youtube, and that they need a blog.  ...
  3 weeks ago

• Why Are Your Organic Search Services Harder To Sell Than Pay Per Click Services?

  
  SEO Software for Professionals from Interleado — Authority: 416
  Why do people find it hard to sell Organic Search Services as compared to Pay Per Click? Is one marketing and the other advertising? Organic Search is a growing business and has now become more mainstream. Website owners are more knowledgeable about the different strategies used to promote their website and are ...
  3 weeks ago

• The Importance of a Social Media ROI Diagnostic

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  I’m going to be going much more in depth with social media ROI in the coming months so I’m hoping you stick around with me.  My company Chess Media Group (I’m told the site goes live Monday!) has been working on some very exciting things in the ROI space that we will be announcing and showcasing over the course ...
  3 weeks ago

• Should You Outsource PPC to a Third Party?

  
  Internet Marketing Articles — Authority: 417
  One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines. Google’s PPC is called Adwords. PPC provides the means for online marketers to be display advertising that ...
  3 weeks ago

• Enterprise Social Media Management

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  (yes, that is the enterprise from star trek…get it?) I’m sitting at the Vegas airport after having donated by money to the Vegas charity foundation (aka the casinos) and was just thinking about some of the interesting conversations I had with folks during the course of the Blog World Expo event.  One of the ...
  4 weeks ago

• You Have Social Media ROI, Now What?

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  (image from Shutterstock ) The conversations around social media ROI are getting more and more attention; which is great.  I’m hoping this will be one of the top issues on everyone’s social media agenda for 2010 and beyond; I’m also hoping that all of these people are going to come to me as clients…but ...
  4 weeks ago

• What it Takes to Get Somewhere

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  I go to the gym everyday (yes that’s right) but when I go I have a few options to get there.  I can walk, take a bus, flag down a cab, take a zip car, etc.  I always choose walking (around a mile) because that’s what works for me.  If I want to go to Italy I can either walk and then swim there, fly, or take a ...
  4 weeks ago

• Web 2.0 Marketing: What’s Working To Build Customers?

  
  Web 2.0 For Small Biz — Authority: 127
  This post has been moved.  CLICK HERE to view it.
  4 weeks ago

• Why Cross-Media Analytics Matter to You

  
  Chief Marketer Most Recent — Authority: 119
  Media departments are no place for guessing. With millions—even tens or hundreds of millions—of dollars at stake, clients want hard data showing that their budgets are being well spent.
  4 weeks ago

• If You Make Money on Accident is it Still ROI?

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 122
  Allow me to explain using this site as an example. When I started this blog I wanted to share my thoughts and ideas on the social media marketing and technology space. I used to talk about these things quite a bit and finally decided that I should open up the conversations to a larger audience.  I also wanted to ...
  6 weeks ago

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