Media Agencies

Welcome to the 'Media Agencies' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Media Agencies'.

Latest blogosphere posts tagged “Media Agencies”

• IPG Hollywood Units Merge

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  After a flurry of speculation, Interpublic confirmed it is merging its entertainment public relations and marketing companies BNC and PMK/HBH to create a new firm PMK-BNC, effective Jan. 1.  
  16 hours ago

• TVs Popularity on the Rise

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  34% of Americans cite TV as favorite medium, up from 08
  1 day ago

• Nielsen Sells EDI to Rentrak

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  In a move that will expand its box-office data to global markets, Rentrak announced Tuesday (Dec. 15) it agreed to acquire Nielsen EDI, for undisclosed terms. As part of the transaction, which is expected to close in first quarter next year, Nielsen will enter into a long-term data license agreement with Rentrak for ...
  1 day ago

• Mindshares Cowdell Wins Clients, Tweaks Processes

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Since he was promoted to CEO of WPP’s Mindshare North America six months ago, Phil Cowdell and his team have quietly won about $500 million in new media assignments, including Farmers Insurance ($100 million), Sun Products ($60 million) and just last week Skyy Spirits, which spends about $10 million on ads annually, ...
  4 days ago

• It’s Sunnier for Papers In Philly: Claritas

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Newspapers may be bleeding readers, but those still reading are engaged with the paper more than any other medium. At least that’s what Nielsen Claritas found out after conducting the first-ever cross-media engagement study for Philadelphia Media Holdings, owner of The Philadelphia Inquirer and The Philadelphia ...
  4 days ago

• Study: Demand for Mobile DTV on Rise

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Consumers are ready for viewing digital TV on their mobile devices. According to a study conducted by Magid Media Labs, more than three-quarters of the respondents said they would be most likely to watch Mobile DTV on a laptop, netbook, cell phone or smartphone.
  6 days ago

• Report: U.S. Ad Spend Dips 11.5%

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  U.S. advertising spending fell 11.5 percent to $83.4 billion in the first three quarters of 2009, The Nielsen Co. said today in a report that once again highlighted that the cable TV ad market has held up better than other parts of the media business.
  1 week ago

• CIMM Names Jane Clarke Managing Director

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  The Coalition for Innovative Media Measurement named Jane Clarke the media research consortiums first managing director. She was most recently vp of insights and innovation for Time Warner Global Media Group.
  1 week ago

• Magazines Get Digital; Ad Spend Looking Up at WPP, Publicis, ; Tremor Media Is DoubleVerified

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Mags Getting DigitalStaci Kramer of PaidContent reports that five magazine publishers have made it official: theyre going after the e-reader market with open standards for the "technology, advertising and digital sales." The five pubs - ...
  1 week ago

• Chrysler Confirms Universal McCann Hire

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Its official: Universal McCann has now added two car accounts this year, with Chrysler confirming today it has awarded media chores to UM after a review.
  1 week ago

• TNS: Media Spend Dropped 15 Percent in First 3/4 of ’09

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Looking back at the first nine months of this year, steep drops in auto, financial services and retail commitments threw a shadow over the entire media spectrum
  1 week ago

• Agency Forecasts: Full Ad Recovery to Take Years

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  For the global ad economy, the worst of the recession appears to be over, although a full recovery will take years not months, according to new ad spending forecasts from WPP’s GroupM and Publicis Groupe’s ZenithOptimedia.
  1 week ago

• Brave New Targeted World?

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Ad industry executives have talked for years of a future where a marketer could buy a single national TV placement that serves up different ads to individual households depending on the viewing and purchase profiles of those homes. Does the planned Comcast-NBC Universal merger bring this vision any closer to ...
  1 week ago

• Nielsen to Measure TV in Puerto Rico

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Taking on the ratings service in Puerto Rico, Nielsen announced Monday (Dec. 7) it would launch local TV ratings for the market using people meters. The first ratings for the Nielsen service will be available by first quarter 2010.
  1 week ago

• Survey: Rich Cut Back But Still Dig Media

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Even America’s richest households trimming their spending plans, a new survey shows. Affluent consumers—defined as the top one-fifth of U.S. households who are responsible for $1.2 trillion in discretionary spending—plan to spend less than they did in 2008 in 16 major areas including investments, vacations, home ...
  1 week ago

• Reuters.com relaunches with greater consumer focus

  
  The Wire — Authority: 479
  Thomson Reuters has revamped its Reuters.com website to more widely showcase its business and finance coverage – executives also indicated the agency would eventually charge for access to some of its online content.A year in the planning, the new site launches today with Reuters’ editor-in-chief David Schlesinger ...
  1 week ago

• NBCU Turns to Three Researchers for Olympics Measurement

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Not waiting for Nielsen to roll out its TVandPC single source measurement of TV and online viewing, NBC Universal is turning to a collaboration of three research companies to provide two-screen measurement of NBCs coverage of the Winter Olympics.
  1 week ago

• FCC Enters Spectrum Debate

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  The Federal Communications Commission on Wednesday kicked off a process that will look into whether some airwaves used by broadcasters should be reclaimed and repurposed to expand the reach of high-speed Internet services to more Americans.
  1 week ago

• MediaCom Wins DirecTVs Digital Chores

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Satellite TV carrier DirecTV has awarded digital creative and media chores to WPPs MediaCom after a review. Spending on the account is estimated at $35 million, per sources.
  2 weeks ago

• IRI Unveils Online Ad Effectiveness Metric

  
  Mediaweek - Magazines and Newspapers — Authority: 594
  Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged goods marketers spend more ad dollars on the Web, but keep a close check on ROI.
  2 weeks ago

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