Media Buying

Welcome to the 'Media Buying' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Media Buying'.

Latest blogosphere posts tagged “Media Buying”

• Social Media: Saatchi’s Screw Up

  
  Francis Anderson — Authority: 122
  I read in mUmBRELLA about “ How Saatchi & Saatchi’s Toyota social media disaster unfolded”… “Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space. It’s now obvious that PR expertise is not an optional extra that ad agencies ...
  2 days ago

• The Next Big Traffic Rush - 2010 and Beyond

  
  List Building Videos — Authority: 99
  In today’s blog post, I am going to discuss the current online advertising movements and how you should position yourself in order to reap the best benefit in 2010.But before I get into that, I will like to thank everyone who responded to my last post via email. Your replies and comments have given me [...]
  3 days ago

• Lotame’s Reich On New DSP Phenomena; UK Ad Exchange Optimism; Forrester Promising Demand-Side Platform Research; Display Ads In Your Sleep Are Next

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Efficiency KillsFrom his companys blog, Lotames Dan Reich references a recent manifesto/post by the IABs Randall Rothenberg who said, "technology succeeds in driving the cost of reaching the perfect audience down to zero." Reich identifies a ...
  4 days ago

• ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Partners Swarm ScanScoutIn a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On ...
  4 days ago

• Aol. Goes Publicly On Its Own; Greystripe Mobile Display Ad For Droid; AdWeek Sold; Agency Arbitrage Remains Hot Button

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.AOL Officially SpunAs David Kaplan of PaidContent said from this twitter account, it was "not an auspicious day for AOLs stock: ended down 0.68 percent at $23.51" in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of ...
  1 week ago

• NetSeer On Concept-Based Advertising

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called "concept-based" advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the "secret sauce" the real-time identification of concept categories like "Italian ...
  1 week ago

• Adgregate Markets Moves Into Mobile Display eCommerce

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release.Generally speaking, when do you think mobile display advertising reaches ...
  1 week ago

• The Real Costs of Real-Time Bidding (RTB)

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media.Todays column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company.In late 2009, the story of Real-time bidding (RTB) in the display ad space ...
  1 week ago

• Rocket Fuel-s With $2.85 Million; P Is For Picard And Privacy; Nielsen Reports “Time Spent” Increasing Online

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Fuel For The RocketRocket Fuel has raised $2.85 million more in cash from "existing investor Mohr Davidow Ventures, with participation from other backers and company executives" according to Joseph Tartakoff of PaidContent. Read more. To ...
  1 week ago

• Transparency Versus Control: Which Matters More in Network Buys?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  "Networking" is a new column focused on the evolving roles of networks in online advertising.Todays column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks.Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – ...
  1 week ago

• National Center for Science Education Moves Away From .ORG

  
  Domaining - Domain Name News | How To Buy And Sell Domains — Authority: 118
  The US National Center for Science Education (NCSE) has moved away from .org to .com . The move appeared to be facilitated by NameMedia who reportedly provided a substantial discount on the ncse.com domain. About: The National Center for Science Education (NCSE) is a not-for-profit, membership organization ...
  1 week ago

• Settling The Network Debate: What Are Publishers Missing?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  "Networking" is a new column focused on the evolving roles of networks in online advertising.Todays column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees.It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your ...
  1 week ago

• Australian Publishers Looking To Retarget With Exchanges Says Funbox VP Childs-Eddy

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox.AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world?JCE: Its far less fragmented. The Australian market is essentially controlled by an oligopoly of a ...
  1 week ago

• E-tailers Selling Ad Space | ClickZ Rewind

  
  Web Ad.vantage — Authority: 111
  Unless youve been living in a cave these past eight weeks, it should be no surprise that its been the worst shopping season on record for decades.
  1 week ago

• Applying Exchange Buying Strengths To The Other 90% Of Your Buy

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  "Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.Todays column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform.There is a widely held belief in the display advertising business that the ...
  1 week ago

• Turner’s Jacobs On Audience Buying; Agencies To Profit Share With Clients; IPO News; The Holiday Shopping Spree

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Turners Jacobs On Audience BuyingTurners Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a clients ad campaign using audience data sources ...
  1 week ago

• Why Demos?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  "Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.Todays column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1].The other day, I was speaking to an ad agency about use of third-party data in online ...
  2 weeks ago

• NBC Bought By Comcast; IAB’s Rothenberg Talks Exchanges; Khan Says AOL To Pull Premium From Advertising.com

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.
  2 weeks ago

• Adchemy CEO Nukala Says Marketers Need To De-Average For Better ROAS

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Murthy Nukala is CEO of Adchemy, a demand-side buying platform.AdExchanger.com: What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"?  Would you say "addressable media" is an equivalent?MN: De-averaging summarizes a trend toward increasing the relevance of digital ...
  2 weeks ago

• Agencies Talking Demand-Side Platforms And Exchanges; PaperG Takes 1.1 Million Paper Dollars; CPX Interactive To Join DSP Game?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 477
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Impression-Level CEOHavas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agencys views on media. Rhind says, "In terms of trading media in real time, we have been focused on how ...
  2 weeks ago

Comments about Media Buying