Meerman

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Latest blogosphere posts tagged “Meerman”

  • Post Eloqua Experience Notes and Multi-Channel Marketing with SMS


    StrikeIron BlogAuthority Authority: 114
    If you dont already know, Eloqua is a Web-based marketing and campaign management platform for lead nurturing, lead management, and campaign effectiveness measurement, all focused primarily around email. If you are trying to optimize the time of your sales organization (and who isnt), it would be a good idea to learn ...
    3 days ago
  • Inbound Marketing: What authors need to know about social media


    Published and Profitable Writers Tips BlogAuthority Authority: 128
    Wednesday’s promoting tip for authors Everything authors need to know about social media can be found in the just-released Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah . Inbound Marketing is the first volume in David Meerman Scott’s New Rules ...
    4 days ago
  • Will Content Marketing Kill Trade Publications?


    Social Media TodayAuthority Authority: 682
    Content marketing is all the rage. Check out Joe Pulizzis Junta42 blog , pick up a copy of Ardath Albees wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—its everywhere. Marketers are ...
    6 days ago
  • Will Content Marketing Kill Trade Publications?


    BloggingAuthority Authority: 150
    Content marketing is all the rage. Check out Joe Pulizzi’s Junta42 blog, pick up a copy of Ardath Albee’s wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it’s everywhere. Marketers are ...
    1 week ago
  • The New Rules of Marketing and PR


    Mobile Marketing and TechnologyAuthority Authority: 109
    A professional associate of mine, David Meerman Scott, is well known to marketers for his bestselling book The New Rules of Marketing and PR . In the book, David discusses how to use the internet and social media techniques to successfully reach your buyers. Whether you’re new to mobile marketing or a seasoned ...
    1 week ago
  • Brogan, Smith, Halligan, Shah shipment arrived today from Amazon.com


    From the desk (and BlackBerry) of Keith ParnellAuthority Authority: 140
    I’m very excited about the queued reading I have on my plate right now. I’m in the middle of David Meerman Scott’s The New Rules of Marketing & PR . Rosemary Thornton (a JASE client) personally delivered copies of The Houses That Sears Built and The Ugly Woman’s Guide to Internet Dating to us ...
    1 week ago
  • Persuasive Picks for the week of 10/26/09


    PerkettPRsuasion - The PerkettPR BlogAuthority Authority: 113
    Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter ...
    2 weeks ago
  • Fave PR reference books


    Valley PR BlogAuthority Authority: 426
    Despite all the mobile technology available, I’m happiest when I’m in my home office, with plenty of AZ sunshine, a cup of hot Dunkin’ Donuts coffee, and a wall of reference books facing me. Here’s a list of my top favorites – are any of yours among them?   Good Textbooks/Primers on PR: Public ...
    2 weeks ago
  • Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy


    Propelling BrandsAuthority Authority: 92
    I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2B marketers should adopt today — a ‘mass one-to-one’ strategy.  This is a posture where marketing manages scale, targeted, engaged and two-way dialogue with prospects, upstream from sales-team interaction and ...
    2 weeks ago
  • Book on PR/social media perfect for wanna-be publicists


    The Publicity Hound's BlogAuthority Authority: 116
    Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into the business. I ...
    2 weeks ago
  • When to Say No to Stock Photos


    MarketingInProgress.comAuthority Authority: 109
    It’s just too convenient. You know exactly what I’m talking about. You need an image for a website, a flier, whatever. Organizing the resources and timing to get actual photography seems to daunting. So enters stock photography. Stock photography no doubt has its place. I’ve used a lot of services, and more ...
    2 weeks ago
  • New Rules of B2B Marketing & PR


    Phil GerbyshakAuthority Authority: 107
    David Meerman Scott is one of the most insightful people I know. He’s written several amazing books ( New Rules of Marketing & PR and World Wide Rave being 2 of the most recent), given away several incredible free ebooks ( Lose Control of Your Marketing and The New Rules of Viral Marketing , with more ...
    3 weeks ago
  • Review: Tough Love – Web in Travel 2009


    APLINK - itsRealAuthority Authority: 119
    WIT – 5 years on – Web In Travel celebrated its 5th birthday and even though it was my first WIT, I came away with the understanding that the conference has depth and sincerity that can only be achieved through trust. Stage for WIT 2009 On arrival, I was handed a program guide and tucked inside was a list of ...
    3 weeks ago
  • What are you reading right now? I’m reading @dmscott


    From the desk (and BlackBerry) of Keith ParnellAuthority Authority: 140
    I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR . The book has been sitting on the bookshelves in my office for months.  I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to ...
    3 weeks ago
  • At General Motors, the emperor has transparent clothes!


    Writing BootsAuthority Authority: 422
    In this video posted without comment on the Ragan site today and thus tacitly endorsed as a communication best-practice, General Motors vice chairman Bob Lutz sounds like a Neanderthal throughout. (If instead of the screenshot youre seeing the weird spinning "vimeo" logo, just click on the first link in the caption ...
    3 weeks ago
  • Inbound Marketing Disclosed: A One Minute Book Review


    Steve Garfield's Video BlogAuthority Authority: 103
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Foreword by David Meerman Scott author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly , who is also the editor of ...
    3 weeks ago
  • Inbound Marketing Disclosed: A One Minute Book Review


    Off On A TangentAuthority Authority: 429
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Foreword by David Meerman Scott author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly , who is also the editor ...
    3 weeks ago

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