Millward Brown

Welcome to the 'Millward Brown' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Millward Brown'.

Latest blogosphere posts tagged “Millward Brown”

• What is really wrong with market research?

  
  Nigel Hollis — Authority: 112
  I suspect that many people view me as a stick in the mud—as someone who’s  unwilling to change and continually defends the status quo. Why else would I so often be asked to defend the value of existing methods of measuring advertising effectiveness? For example, I have been asked to speak at the Canadian MRIA ...
  15 hours ago

• Facebook campaign displaces X-Factor winner

  
  Nigel Hollis — Authority: 112
  An unusual battle has been won in the U.K.  Last week the assumed X-Factor shoo-in for the number one Christmas song was running second to the 1992 track “Killing in the Name” by the American band Rage Against the Machine. A campaign had been launched on Facebook to drive the old song to the top. [...]
  1 week ago

• What free haircuts can teach us about successful PR events

  
  Nigel Hollis — Authority: 112
  During this holiday season of goodwill, many people want to lend a helping hand to those in need, and this year there is more need than ever. One New York City hair stylist, Christiano Coro, has chosen to contribute in his own way, by offering free haircuts at his upscale salon to people who are [...]
  1 week ago

• Why does so much advertising run off the road?

  
  Nigel Hollis — Authority: 112
  Yesterday I put my car in a ditch. The weather forecast, my own natural optimism, and my confidence in my car’s 4-wheel drive allowed me to venture out into a blizzard when I should have stayed home. Luckily a guy with a truck stopped to haul my car out. Since then I have considered what advertisers [...]
  2 weeks ago

• In marketing, as in life, first impressions matter

  
  Nigel Hollis — Authority: 112
  Last week, my first impression of someone caused me to misjudge him. My initial belief about who he was and what motivated him was completely wrong. If circumstances had not subsequently brought us together, I would have missed meeting a fascinating person. As I thought about how my beliefs had affected my perception, ...
  2 weeks ago

• Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns

  
  Ad Operations Online — Authority: 486
  Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase DataNEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and ...
  2 weeks ago

• What’s in a name? AOL to become “Aol.”

  
  Nigel Hollis — Authority: 112
  In a couple of days, AOL will separate from Time Warner and become “Aol.” So America Online, which became AOL, will now become Aol. In making the name change, AOL appears to be seeking to strike a balance between acknowledging the past and signaling new things to come. The question is, does the new logo [...]
  2 weeks ago

• Sometimes you just have to ask

  
  Nigel Hollis — Authority: 112
  Two weeks ago I wrote a post titled “Is market research useless? Or is that a dumb question?” Within a few minutes of the post going live, someone rated it a 2 out of 5. I felt puzzled and vaguely disquieted. Had I said something dumb in the post? What was it the person did not like? [...]
  3 weeks ago

• What is Murdoch’s endgame?

  
  Nigel Hollis — Authority: 112
  Robert Murdoch is reported to be considering locking Google out of his News Corp properties and selling the search keys to Microsoft’s Bing. (Click here for story.) If the deal goes through, then theoretically wsj.com and all the other News Corp sites will be off limits to people searching for news items on Google. ...
  4 weeks ago

• Cadbury: Strong, durable brands in the right countries

  
  Nigel Hollis — Authority: 112
  In recent weeks, we have heard that a number of companies, including Hershey, Ferrero, and Nestle, are interested in competing with Kraft to bid on the British confectionary icon Cadbury. All of these stories have caused me to want to stop and reflect on the value and durability of brands.However the acquisition ...
  4 weeks ago

• Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance

  
  Ad Operations Online — Authority: 486
  “Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still LiveNEW YORK – Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced the launch of Adometer™, an optimization tool that gives advertisers an early ...
  5 weeks ago

• Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance

  
  Ad Operations Online — Authority: 486
  “Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still LiveNEW YORK – Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced the launch of Adometer™, an optimization tool that gives advertisers an early ...
  5 weeks ago

• Have new media undermined the advantages held by big brands?

  
  Nigel Hollis — Authority: 112
  In an article published in AdAge last week, Jack Neff featured a statement made at the recent ANA Conference in Phoenix by Brad Casper, CEO of the U.S. division of Henkel: “New media—social media and digital—has been the great equalizer.” (Henkel, a major manufacture of household products in Europe, has a ...
  5 weeks ago

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