Mktg

Welcome to the 'Mktg' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Mktg'.

Latest blogosphere posts tagged “Mktg”

• Free mobile internet from Vodafone isn’t all that free

  
  GoMo News — Authority: 581
  So Vodafone is running a promotional campaign tomorrow, allowing users to use the mobile internet for free. It’s calling it Free Mobile Internet Friday . And claims like that always make me highly suspicious. There’s no such thing as free. What’s the deal? According to the Vodafone website and ...
  14 hours ago

• MyScreen lands huge operator deal for mobile idle-screen advertising

  
  GoMo News — Authority: 581
  Mobile advertiser MyScreen has announced a deal with mobile operator America Movil . Not only is this the largest operator in Latin America, but it’s the fourth largest operator in terms of subscribers worldwide. What kind of advertising will this provide for consumers? Idle-screen ads: MyScreen ...
  14 hours ago

• MOLSON 67: ENGINEERING PATRIOTIC CALORIES?

  
  Population Statistic — Authority: 503
  Interestingly, beermaker Molson Canadian recently rolled out a low-calorie brewski called Molson 67. The number in the name refers to the calorie-count per bottle.I find that interesting because, being a student of history, I instantly recognized that “67″ as a reference to 1867, the year that Canada’s ...
  1 day ago

• Extra mayo, please: extending the product life cycle

  
  The Homa Files — Authority: 140
  Takeaway: As Americans have tightened their budgets throughout the current recession, the relatively mature mayonnaise market has experienced significant growth. Sensing a large jump in top-of-mind awareness, Unilever has been making a strong push of its Hellman’s brand to take advantage of the rise of ...
  2 days ago

• “PR” Is Dead! Long Live People

  
  Mary Schmidt Marketing Troubleshooter — Authority: 123
  “Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future.” – The Bad Pitch Blog Of course, I’m exaggerating the death…or am I?   I’d submit that ...
  3 days ago

• GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

  
  GoMo News — Authority: 581
  The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital , was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused ...
  6 days ago

• Great results from mobile marketing campaign for Dr. Parnassuss

  
  GoMo News — Authority: 581
  A movie that has had some extraordinary bad luck has been seeing great results from a mobile-integrated outdoor marketing campaign. The trailer for the Imaginarium of Dr. Parnassuss saw over 200,000 downloads over the mobile channel inside three weeks, through a campaign run by Blismobile Media . Who is ...
  6 days ago

• Chat with Carlos Taboada CEO Mobile Advertising Company Webmoblink

  
  GoMo News — Authority: 581
  webmoblink mobile advertising I met Carlos Taboada CEO Webmoblink at the GoMo News Blender in February this year at Moblie World Congress. He told me about his mobile advertising idea then and now Webmoblink has been launched in the US, Latin America and China. I sent him a few question via email for a ...
  1 week ago

• Smaato Headline Sponsor of GoMo News Blender at Mobile World Congress 2010

  
  GoMo News — Authority: 581
        The GoMo News Blender is back …. at Mobile World Congress in Barcelona next year… in a bigger venue! Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the sixth time that Smaato has sponsored GoMo News and our joint events are always extremely ...
  1 week ago

• Emerging mobile technologies and on-device portals

  
  GoMo News — Authority: 581
  At the Mobile Marketing Forum in Los Angeles this week, we took a break from pure advertising during the day to talk about new technologies and how they are moving forward in mobile. Bob Bilbruck, MD of B2Group , spoke about some of the exciting applications of QR Codes , LBS advertising and On-Device Portals. ...
  1 week ago

• Laying Track As The Train Is Running

  
  Mary Schmidt Marketing Troubleshooter — Authority: 123
  I’m working on a screamin’ fast track $oftware development project for a client , as in: First meeting with software developers was this past Tuesday; first deliverable is scheduled for next Tuesday (yes, that’s right, 7 calendar days.).  We’re talking mad coding and  on-the-fly reviews.  We’ve got ...
  1 week ago

• GoMo 1-to-1: talking news with the Mobile Marketing Association

  
  GoMo News — Authority: 581
  At the Mobile Marketing Forum in Los Angeles I got a chance to sit down with the man in charge. Mike Wehrs, President and CEO of the Mobile Marketing Association talked to GoMo News about the latest developments for the association - including new membership and training options, as well as the new definition of ...
  1 week ago

• Repeat after me: time is money, time is money, time is …

  
  The Homa Files — Authority: 140
  TakeAway : When it comes to designing products and services, companies would do well to keep in mind the old saying “time is money.” * * * * * Excerpted from WSJ: Beat the Clock – How companies can use time to their competitive advantage, October 26, 2009 History suggests that by helping consumers save time ...
  1 week ago

• Distinguishing between customers’ nice-to-haves and gotta-haves …

  
  The Homa Files — Authority: 140
  Excerpted from: HBR, What Do Customers Really Want?, by Almquist & Lee, April 2009 Most customer-preference rating tools used in product development today are blunt instruments, primarily because consumers have a hard time articulating their real desires. Asked to rate a long list of product attributes on a ...
  1 week ago

• Convergence is a major part of the Microsoft mobile marketing strategy

  
  GoMo News — Authority: 581
  At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing ...
  1 week ago

• GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

  
  GoMo News — Authority: 581
  I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum . He’s a long time supporter of the MMA , and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving . This is a non-profit charity organisation that currently helps over 350 ...
  1 week ago

• The present and future of mobile advertising - according to the carriers

  
  GoMo News — Authority: 581
  The panel I was most interested in attending at MMF was the carrier panel. At conferences you usually get a few network representatives attending, but rarely more than one or two on stage at any one time. But this was a panel entirely constructed from networks! Verizon , Cricket , Sprint and AT&T took the ...
  1 week ago

• Web-Way Robbery (Rebates & More!)

  
  Mary Schmidt Marketing Troubleshooter — Authority: 123
  Many people are still leery about doing business on the Web, with some justification. “I don’t want to give my info to Paypal.” Yet, they give everything to Amazon and they often get sucked into all kinds of online flim-flam, such as… From TechCrunch: The Post-Transaction Marketing Wall Of Shame: Hundreds ...
  1 week ago

• never.no teams with the Nobel Peace Centre and More Mobile Relations

  
  GoMo News — Authority: 581
  Never.no a provider of interactive video and mobile technology has created an exhibit  “From King to Obama ”.  It is on display at the Nobel Peace Centre in Oslo until April 11, 2010. The digital signage part of the exhibit was a collaboration between Telenor owned MORE Mobile Relations and Active ...
  1 week ago

• New Mobile Barcode Marketing Agency QRe8

  
  GoMo News — Authority: 581
  I love innovation and I love mobile barcodes. I got a nice email from the Co-founder of QRe8 and he created two mobile barcodes for GoMo News. What is the QRe8 idea? OK. It’s not new and it’s not rocket science. Its 2D barcode marketing with tracking and analytics. So, not new then? Well. No, agencies like ...
  1 week ago

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