Mobile Advertising

Welcome to the 'Mobile Advertising' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Mobile Advertising'.

Latest blogosphere posts tagged “Mobile Advertising”

• Game changer or change of gears?

  
  Bango blog — Authority: 395
  Google acquired AdMob for $750millionWhat Google’s acquisition of AdMob means to the mobile advertising industryWhile the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the acquisition surprises no-one.It’s a great achievement for ...
  11 hours ago

• Toyota uses mobile barcodes to reach American football fans

  
  GoMo News — Authority: 592
  Toyota is using mobile barcodes as an integral part of it’s most recent marketing campaign in the Giants Stadium. The home of the New York Giants can seat over 80,000 fans, and Toyota has chosen mobile barcode company JAGTAG to to run a mobile campaign. Who are JAGTAG? We’ve reported on JAGTAG a few ...
  23 hours ago

• PODCAST: ChangingWorlds Reveals Real Impact Of Personalization On Mobile Advertising CTRs; Google Shows Mobile Advertising Is Hot (Again), But Will Personalization Make The Market Sizzle?

  
  msearchgroove — Authority: 484
  In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds , an Amdocs company, and includes a review of the company’s recent road test of personalized mobile advertising across more than 200,000 people over a four-month period. In preparation for my own industry report ...
  1 day ago

• GetJar Hands Pay-per-download Brief to YOC

  
  Mobile Marketing Magazine — Authority: 440
  Mobile marketing agency The YOC Group has signed a partnership with independent app store GetJar to offer brands placement and visibility on the store. Building on YOC’s commercial relationships with UK, European and global brands, the partnership will enable YOC to diversify its offering to brands, giving them ...
  1 day ago

• Google enters mobile advertising space with AdMob acquisition

  
  Invest In India — Authority: 130
  In a push to expand its digital advertising empire to cellphones, Google has agreed to acquire AdMob, a fast-growing mobile advertising start-up, for $750 million in stock, the companies said. AdMob is one of the top sellers of banner ads on iPhone applications and Web pages that can be retrieved from mobile phones. ...
  1 day ago

• Should mobile marketing replace people with devices?

  
  GoMo News — Authority: 592
  At the Buzzworthy event in San Francisco tonight, I had the opportunity to chat with the Managing Director of one the companies running it. Attack! Marketing is a real-world marketing company that is extremely interested in getting into mobile - and MD Christian Jurinka was able to give me an interesting new ...
  1 day ago

• AT&T gets defensive over Verizon 3G ads

  
  GoMo News — Authority: 592
  In the run-up to the Droid being released, I think most of us were amused by Verizons punchy advertising campaigns . It unleashed two attacks, one against iPhone selling AT&T and one against the iPhone itself. But AT&T has come back with a claim that the Verizon ad is massive misrepresentation - or ...
  1 day ago

• Google Buys AdMob: Expands More Deeply into Mobile Advertising

  
  Philadelphia SEO Internet Marketing — Authority: 120
  Google made a major purchase on November 9, acquiring mobile advertising company AdMob for $750 million, furthering the company’s continued push into mobile advertising. The AdMob purchase will enable Google to serve lucrative display ads, to cell phones and other mobile devices. This purchase gives a clear ...
  2 days ago

• Is mobile advertising back?

  
  Inorganic Growth — Authority: 416
  -Contact Thomas Rasmussen In a clear sign that mobile advertising has grown up, Google spent a whopping $750m in stock on Monday to pick up San Mateo, California-based AdMob in what we hear was a contested process. This transaction goes a long way toward securing control of mobile display advertising for Google ...
  2 days ago

• Google Acquires Mobile Advertising Network AdMob For $750 Million In Stock

  
  Profectio — Authority: 432
  Will Mobile Advertising Grow In 2010? Google is certainly betting on that as they have dished out a whopping $750 million in stock for mobile advertising network AdMob, which is considered as the largest mobile adverting network in the US. I’m not too surprised by the acquisition as this is a natural fit for ...
  2 days ago

• Googles AdMob Deal Analyzed

  
  Mobile Marketing Magazine — Authority: 440
  We’ve spent some of today canvassing opinions from various parts of the mobile marketing business concerning Google’s acquisition of AdMob for $750 million, announced yesterday. The consensus seems to be that the move is a welcome one, and not just for AdMob. Mick Rigby, Chairman of mobile media and strategy ...
  2 days ago

• Google bets on mobile with $750 mm AdMob acquisition

  
  NextMark — Authority: 118
  Googles $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube . AdMob , the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation with revenue approaching $100 million . Google thinks this can be a ...
  2 days ago

• Thank You Ad:Tech New York, 2009

  
  Web Ad.vantage — Authority: 110
  This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, 2009.Ad:Tech:  Over 250 speakers, over 10,000 attendees, and over 60+ panel sessions ranging over a broad spectrum of integrated online marketing topics.  But Ad:Tech is more than just ...
  2 days ago

• Google Acquires AdMob

  
  AccuraCast Search Daily News — Authority: 124
  Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob. AdMob is based in Silicon Valley and was founded by Omar Hamoui in 2006. Google has agreed to pay $750 million for this acquisition which will help them to improve their mobile advertising ...
  2 days ago

• Google Acquires AdMob - Mobile Display Ad Network

  
  Tech Blog of Global and Indian Companies: Gajeebo — Authority: 436
  Google has acquired US-based mobile display advertising company AdMob for $750 million. The AdMob acquisition is expected to enhance Google’s existing expertise and technology in mobile advertising and also help develop more effective tools for creating, serving and analyzing emerging mobile ads formats.Read More ...
  2 days ago

• Google buys Admob - now how cool is that for the industry?

  
  HungryMobile Blog by Jan Rezab — Authority: 103
  Google, a leader in the world of internet buys Admob for $ 750 mil. Admob, who in total served 125 billion mobile impressions, is the global leader of mobile advertising right by Google. Honestly Google was probably the only company to have acquired it in the first place.This is a huge step for Google in [...]
  2 days ago

• Google Declares To Take Ownership Of Admob

  
  Thaindian News — Authority: 708
  By Meena KarNov. 10, (THAINDIAN NEWS) Google Inc. in the recent days, launched several new services, tools and features to increase its web presence and on Monday they announced their decision of taking the ownership of Admob, the firm that develops technology for plopping advertisements in mobile phones.To take this ...
  2 days ago

• Google buys itself into mobile advertising

  
  LIRNEasia — Authority: 500
  Google has acquired a leading firm in mobile advertising , causing observers to think that mobile advertising will take off in a big way. The growing popularity of the iPhone and other powerful mobile devices ensures that mobile ads will become more ubiquitous, but predictions for the growth of the business vary ...
  2 days ago

• Google to acquire AdMob

  
  Mobile Marketing & Mobile Internet blog - SMS solutions MobileWeb.be — Authority: 419
  Mobile advertising platform AdMob has been acquired by Google for $750 million. Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors.  And Google is a big believer in mobile. More on this deal on www.admob.com/google Tagged: acquisition, admob, google, mobile ...
  2 days ago

• Google acquires AdMob and Gizmo5

  
  IntoMobile - Cell Phone News, Information, and Analysis — Authority: 746
  In a single day we caught two news items where we have Google ( NSDQ: GOOG ) on one side and a smaller company being acquired on the other. The first news item deals with mobile advertising network/platform – AdMob. The search giant paid $750 million in stock with the idea to obviously dominate the mobile ad market ...
  2 days ago

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