Search / 109 posts tagged NebuAd

James Rothwell | Regional Manager MSDR EMEA There has been a lot of press lately on the latest type of Behavioural Targeting companies on both sides of the pond (specifically NebuAd & Phorm) and what this means for an individual web user’s privacy.

The Internet has given us plenty of something for nothing, and we’ve comfortably allowed advertising to support that free content. After all, its a model we’re familiar with from TV, magazines and newspapers. But on the Internet, the advertising-supported-content model is changing.

Is it any surprise that Google has confirmed that they are indeed using DoubleClick tracking cookies to keep track of people's web surfing habits and putting that information to use in refining their advertising?

We’ve all seen how Google uses targeted advertising to supply web surfers with relevant advertising. ISPs monitor traffic by a different method, deep packet inspection. Several ISPs were preparing to sell the data they have been collecting, which caught the attention of Congress.

New legislation is almost never a solution to any problem, real or perceived, but something along these lines might be necessary given the technology out there for collection and mining of data. I’m not rendering any judgement on the idea of an “online bill of rights” being proposed by Representative

For any of us who recognize that personal privacy on the web is an illusion, the response to a Congressional inquiry asking how various ISPs and online portals target advertising and collect data will come as no surprise.

For any of us who recognize that personal privacy on the web is an illusion, the response to a Congressional inquiry asking how various ISPs and online portals target advertising and collect data will come as no surprise.

Recently Congress has been investigating the user’s privacy with the growingly pervasive ‘opt-out’ advertising programs such as those run by NebuAd. The Congressional Committee on Energy and Commerce sent a letter on August 1 to Microsoft, Google, AOL  and a number of other companies, asking for

Sometimes if you combine consumer outrage and an election year strange things happen. That seems to be the case when it comes to NebuAd, which is using controversial technology to inject ads into webpages by tapping into people’s click streams.

Sometimes if you combine consumer outrage and an election year strange things happen. That seems to be the case when it comes to NebuAd, which is using controversial technology to inject ads into webpages by tapping into people’s click streams.