Nike

Nike, the company with the timeless “just do it,” slogan, is a business that started out making running shoes in Oregon and is now one of the largest sports, shoe and fashion leaders in the world. They are still famous for their shoes, apparel and high priced sport celebrity endorsements.

Nike could be credited with the birth of the fashion sneaker culture thanks to the Michael Jordan shoe line called Air Jordans. Jordans are probably the most popular sneaker of all time. Despite Jordan's retirement from basketball, these shoes are still produced today and now there is an entire sneaker sub-culture of blogs and fashion websites where fans that celebrate these shoes can come together and discuss. These sites like Kicks on Fire started just blogging about nikes and have created an entire sneaker trend now.

In the US, Nike is most associated and talked about with basketball stars. But in countries like Europe and South America is it known for its endorsements for soccer stars and has fueled the soccer sub-culture with custom gear celebrated on sites like Footy Boots.

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Latest blogosphere posts tagged “Nike”

• Nike Swim: We may see more commercials like these in 2010!

  
  Southern California Aquatics SCAQ Swim Club — Authority: 501
  I want to edit and do the titling like this for a SCAQ or the USMS commercial. Note when the athlete is in the air how your here a "soaring sound." When he breaks the surface tension of the water you hear a symbol. When videoed underwater the sound is filtered or muffled. Little details like this really resonate an ...
  1 hour ago

• Clothing: Nike Sportswear Bench Jacket

  
  Marcus Troy — Authority: 568
  The NSW line has to be one of my favorite lines, it is so consistent. Here you have this amazing duffle coat called The Bench Jacket, the outer shell is wool with 90% goose down/10% feather fill. You know what? This jacket is simply amazing! Your thoughts?
  2 hours ago

• Nike SB Omar Salazar Sample – Red – White – Blue

  
  Sneaker News - Air Jordan, Air Force 1, Air Max, Nike SB, Release Dates & more — Authority: 623
  Last time we saw Omar Salazar, he was coasting through San Francisco traffic in the black HUF x Nike Blazer High .  Maybe it was his way of connecting to the fans, since we can’t get his new Nike SB signature sneaker until next March.  Then again, one lucky person is going to get their hands on this sample ...
  3 hours ago

• Eric Koston Talks Nike’s

  
  POP Magazine — Authority: 439
  I didn’t know this but apparently Koston has been into collecting Nike’s for a while… Actually, collecting I don’t think does him justice – watching this clip he seems slightly obsessed. He talks about product testing, his favorite styles, designing his first shoe and the ad campaign that ...
  6 hours ago

• Nike Delta Force Hi AC “Safari”

  
  Highsnobiety.com — Authority: 746
  The Nike Delta Force Hi AC has dropped in a new colorway. The upper is made of black perforated leather, white leather, a safari pattern and a red Swoosh, matching the tongue and the logo tags. The sneaker is now available from Finishline . A larger image of the sneaker follows after the jump. (...) Read the rest ...
  8 hours ago

• BLACK FRIDAY SALE: Aloha Rag, 40% Off All Fall/Winter, 70% Off Select Merchandise

  
  FASHION INDIE — Authority: 597
  Aloha Rag is hosting a massive 40% – 70% off sale on all Fall/Winter merchandise in their store. 3.1 Phillip Lim, 5+1_Annapurna, Alexander Wang, Alexander Yamaguchi, Arne & Carlos, Balmain, Beautiful People, Black Pupil, Cassaves, Charles Anastase, Common Projects, Commuun, Elizabeth & James, Eugenia ...
  9 hours ago

• Nike Delta Force High AC – Safari – White – Varsity Red – Black

  
  Sneaker News - Air Jordan, Air Force 1, Air Max, Nike SB, Release Dates & more — Authority: 623
  A pair of Auto Flight Hi’s surfaced not too long ago, sporting a nice Chi-Town safari look.  If the look was alright, but the style of shoe just was cutting it, try these Delta Force AC’s for size.  In fashion with Nike’s latest autoclave trend, the Delta Force gets a vulcanized sole.  Again having a Bulls ...
  10 hours ago

• Eric Koston x Nike SB Black/Gum Dunk Hi

  
  Sneaker Obsession - Jordan Sneakers - SB Dunks - Custom Sneakers - AF1's and more — Authority: 517
  Some of you may recall the Black/Gum Nike SB Dunk Hi that Eric Koston was seen holding in a picture that surfaced last month. A lot of the comments were mixed with some of you saying you had nothing but love for the Dunks, and others making note on how its a recycled design and nothing new. Thanks to Hypebeast ...
  11 hours ago

• Nike ir Trainer SC 2010 ‘Auburn’ – Fit Pic

  
  Sneaker Obsession - Jordan Sneakers - SB Dunks - Custom Sneakers - AF1's and more — Authority: 517
  After catching a few previews of the Nike Air Trainer SC 2010 in the form of catalog scans we came across some images of the actual sneakers in a white/black/red colorway. Many of you weren’t to fond of that particular model, however we believe  some of you will be thinking differently about these. Provided in ...
  12 hours ago

• Nike Air Max 1 Athletic West Baroque Brown

  
  Daily Drop - Fresh Squeezed Daily — Authority: 585
  This Air Max 1 is another addition to the Nike Sportswear East vs West Rivalry Pack. It has a brown suede and green mesh upper, white mid-sole, and black out-sole. The sneaker also features a beaver graphic on the insole, representing Nike’s Beaverton, Oregon HQ. Cop yours now.
  12 hours ago

• Nike Air Max 90 Premium “Hot Red”

  
  Nike Air Force Ones Shoes & Air Jordan Shoes at Myairshoes.com — Authority: 150
  The sneaker might look familiar to you, that’s because the red hot design was used with this pair of Air Max 90 new model sneaker. Hot Red design was used with Air Hoop structure and Air Structure Triax 91. The new model sneaker comes in a nice hot red accent from its black, white, and grey colorway upper. It ...
  15 hours ago

• Pro-Keds Champion High 2010 Lineup

  
  Nike Air Force Ones Shoes & Air Jordan Shoes at Myairshoes.com — Authority: 150
  Check out the new Pro-Keds Champion High 2010 Lineup sneakers. Pro-Keds garnered a lot of attention with their new Bobbito Royal Flash sneakers they released last month. Now, they are seemingly going to hit it again this coming year with their new Champions High Lineup for 2010 sneakers. The Champion High collection ...
  15 hours ago

• Happy Thanksgiving from the Turkeys at JTTS

  
  JumpTheTurnstyle — Authority: 139
  
  16 hours ago

• New Nike Zoom Sharkalaid Rudy Gay PE “Home”

  
  Nike Air Force Ones Shoes & Air Jordan Shoes at Myairshoes.com — Authority: 150
  Check out the new Nike Zoom Sharkalaid Rudy Gay PE Home model. I think Rudy Gay is definitely on the right track and started off at an amazing start. His new sneaker is a definitely gorgeous kick that everyone will fall for. The sneaker comes in a very nice and contrasting colorways that actually projects the Memphis ...
  16 hours ago

• Nike Air Max 1 Athletic West ‘Baroque Brown’

  
  mashKULTURE — Authority: 561
  Part of Nike’s East vs West Rivalry pack is this pair of Air Max 1s. It features a combination of suede and mesh on the upper, in a baroque brown colourway with a white midsole and black sole. It’s now available at Kix- Files . mash rating: 6/10 More after the jump. pic and info: Kix- Files
  16 hours ago

• Stages 09 Miami Beach – A Look At The New Works

  
  Highsnobiety.com — Authority: 746
  Just yesterday we presented a video interview with Kenny Scharf and Kaws about the Stages exhibition, which will re-open in a couple of days in Miami Beach, in time for Art Basel Miami. To make an even louder impact this time around, Nike has invited some more artists to create works for the exhibition. Stages ...
  17 hours ago

• Nike North Carolina Tar Heels Ash 2009 NCAA Men’s Basketball National Champions Official Locker Room T-shirt

  
  Basketball Cheers — Authority: 149
  Get 2009 NCAA Men’s Basketball National Championship style with this Official Locker Room tee by Nike. This is the same style tee worn by Tar Heel players and coaches after UNC’s big win to become the NCAA’s 2009 Men’s Basketball National Champs! … Buy Nike North Carolina Tar Heels Ash 2009 NCAA ...
  17 hours ago

• Nike SB Eric Koston interview

  
  HUCK magazine — Authority: 447
  Check out this interview Nike SB recently conducted with their newest poster boy and self-confessed sneaker freak, Eric Koston . The interview is simply an opportunity for Koston to talk about his sneaker obsession, name and shame the ones he hates and salivate over the ones that he loves. Kostons quirky charm ...
  18 hours ago

• LeBron Anatomy - Zoom LeBron VI w/Double Stacked Zoom Air

  
  NIKE LEBRON - LeBron James - News | Shoes | Basketball — Authority: 474
  Seeing is much better than believing. We always read about the amazing technology inside Nike shoes, but for those who are curious how does that really turns out check out the rest of this post. There are several pics showing the Zoom LeBron VI’s cushioning setup including the full-length Zoom Air and the double ...
  18 hours ago

• Second Look at the White / Varsity Red Nike Max LeBron VII (7) NFW

  
  NIKE LEBRON - LeBron James - News | Shoes | Basketball — Authority: 474
  It takes very good photos in order to truly appreciate a new colorway especially when you can’t see the shoes in person. On Monday we profiled the upcoming White and Red Nike Air Max LeBron 7 with just a few pics, but today we go into the details with this new showcase. Since LeBron James is playing for the ...
  18 hours ago

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