Olivier Blanchard

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Latest blogosphere posts tagged “Olivier Blanchard”

  • How to measure your word of mouth — live with Olivier Blanchard


    Damn, I Wish I'd Thought of That!Authority Authority: 476
    We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
    3 days ago
  • Happy Thanksgiving to all.


    The BrandBuilder BlogAuthority Authority: 500
    To celebrate thanksgiving this year, I thought I might share my Top 100 list of things I am thankful for. In no particular order: Blue skies. Night thunderstorms. Nutella. Gravity. Fine English saddles. Cheese. Architects. Seat belts. Planet Earth. Croissants. The DOW hitting 10,000 again. Satellite ...
    3 days ago
  • Finally delivering the Social Media playbook


    The BrandBuilder BlogAuthority Authority: 500
    Building a Social Media program is about more than presence , community management and engagement . And in spite of what some “experts” may have told you, it certainly is about more than having a Facebook page, a twitter account and some videos on YouTube. The reality of the thing is that it takes more than ...
    6 days ago
  • UK Businesses: Two events you want to add to your calendar right away


    The BrandBuilder BlogAuthority Authority: 500
    Conferences are great. You learn stuff, you meet people, you go back to work all jazzed up and energized… But let’s be honest: There are some things you just can’t get from a conference, like real training and “how to” knowledge. From my perspective no matter how much clarity I bring to topics like R.O.I. ...
    1 week ago
  • What’s next: Operationalizing Social Media. (Huh? What?)


    The BrandBuilder BlogAuthority Authority: 500
    Speaking at SMiB in London The current state of conversations in regards to Social Media and Business Okay, look. I don’t mean to step on anyone’s toes here, but how many times do business managers hungry for real Social Media know-how have to suffer through another “Social Media is what’s next” ...
    1 week ago
  • The Art of Living


    The BrandBuilder BlogAuthority Authority: 500
    I keep running into this every few months or so. It always makes me smile because it’s so true: The master in the art of living makes little distinction between his work and his play his labor and his leisure his mind and his body his education and his recreation his love and his religion He hardly ...
    1 week ago
  • RTs & Tags – Will They Help You Rise To The Top?


    Owen Greaves - Social Media & I.T. StrategiesAuthority Authority: 115
    The conversation of Ubiquity makes the early adopters and experts cringe, it means quantity over quality. By that I mean, Social Media allows everyone to participate, be all things to everyone, build a niche, create a following and then brand. Part of the problem is Social Media attracts poor quality and mediocrity, ...
    2 weeks ago
  • Before you can truly talk about Change Management, you have to focus on achieving clear vision


    The BrandBuilder BlogAuthority Authority: 500
    I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start today, ...
    3 weeks ago
  • Thoughts on the sorry state of Social Media Conferences – comments from readers


    The BrandBuilder BlogAuthority Authority: 500
    Yesterday , I talked about the disappointment (to put it mildly) I feel whenever I run into a pointless social-media related conference. Particularly the kind that charges significantly more than the value it actually delivers, and essentially serves no purpose other than to further inflate the social media hype ...
    3 weeks ago
  • 3 Conferences and a Funeral – Part 1: Good conferences vs. pointless conferences


    The BrandBuilder BlogAuthority Authority: 500
    As I watched Scott Gould, Drew Ellis, Trey Pennington, Daren Forsyth and Maz Nadjm address a capacity crowd at Exeter’s  # LikeMinds conference two weeks ago, it occurred to me that not all conferences are created equal. In fact, I realized that conferences tend to fall into two very distinct categories: ...
    3 weeks ago
  • Social Media ROI Is Like An Oreo Cookie


    Social Media Musings by Tom HumbargerAuthority Authority: 456
    While watching Olivier Blanchard ’s great presentation about Social Media ROI that I ‘discovered’ on Mashable this week, I had a revelation. Social Media ROI is like an Oreo Cookie ! It would be hard to find anyone who hasn’t taken apart an Oreo cookie to eat the frosting.  Some people claim that the ...
    4 weeks ago
  • Becoming P2P: Principal characteristics of the new Social Business


    The BrandBuilder BlogAuthority Authority: 500
    Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: Though I am sure that someone thought of it long before I did, I coined the term P2P in 2008 in response to a question someone asked me about the evolution of business. The individual was asking about differences ...
    4 weeks ago
  • First things first: The Social Media ROI presentation from the #LikeMinds conference


    The BrandBuilder BlogAuthority Authority: 500
    Answering questions at #LikeMinds -Exter, Devon, UK If you’ve missed my videos, in the last few weeks, you’re in luck. By now, you’ve probably seen the full version of the “ intro to Social Media R.O.I. ” deck I presented at SoFresh this summer, right? (If not, go check it out here .) You can also browse ...
    4 weeks ago
  • The ROI of social media by @thebrandbuilder


    LitmanLive.co.ukAuthority Authority: 108
    I’ve spoken at length about measuring social media but this is one of the funniest presentations I’ve read, yet still full of interesting and useful info. Highly worth your time. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard .
    5 weeks ago

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