Olivier Blanchard
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Latest blogosphere posts tagged “Olivier Blanchard”
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Before you can truly talk about Change Management, you have to focus on achieving clear vision
The BrandBuilder Blog —
Authority: 565
I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start today, ...6 days ago -
Thoughts on the sorry state of Social Media Conferences – comments from readers
The BrandBuilder Blog —
Authority: 565
Yesterday , I talked about the disappointment (to put it mildly) I feel whenever I run into a pointless social-media related conference. Particularly the kind that charges significantly more than the value it actually delivers, and essentially serves no purpose other than to further inflate the social media hype ...1 week ago -
3 Conferences and a Funeral – Part 1: Good conferences vs. pointless conferences
The BrandBuilder Blog —
Authority: 565
As I watched Scott Gould, Drew Ellis, Trey Pennington, Daren Forsyth and Maz Nadjm address a capacity crowd at Exeter’s # LikeMinds conference two weeks ago, it occurred to me that not all conferences are created equal. In fact, I realized that conferences tend to fall into two very distinct categories: ...1 week ago -
Social Media ROI Is Like An Oreo Cookie
Social Media Musings by Tom Humbarger —
Authority: 118
While watching Olivier Blanchard ’s great presentation about Social Media ROI that I ‘discovered’ on Mashable this week, I had a revelation. Social Media ROI is like an Oreo Cookie ! It would be hard to find anyone who hasn’t taken apart an Oreo cookie to eat the frosting. Some people claim that the ...1 week ago -
Becoming P2P: Principal characteristics of the new Social Business
The BrandBuilder Blog —
Authority: 565
Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: Though I am sure that someone thought of it long before I did, I coined the term P2P in 2008 in response to a question someone asked me about the evolution of business. The individual was asking about differences ...1 week ago -
First things first: The Social Media ROI presentation from the #LikeMinds conference
The BrandBuilder Blog —
Authority: 565
Answering questions at #LikeMinds -Exter, Devon, UK If you’ve missed my videos, in the last few weeks, you’re in luck. By now, you’ve probably seen the full version of the “ intro to Social Media R.O.I. ” deck I presented at SoFresh this summer, right? (If not, go check it out here .) You can also browse ...2 weeks ago -
The ROI of social media by @thebrandbuilder
LitmanLive.co.uk —
Authority: 112
I’ve spoken at length about measuring social media but this is one of the funniest presentations I’ve read, yet still full of interesting and useful info. Highly worth your time. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard .2 weeks ago -
Proving the ROI of social media
We Are Social —
Authority: 474
As I’ve mentioned before, measuring the ROI of social media on a campaign level is pretty tricky and as Sandrine pointed out a couple of weeks ago, companies may need to take a long term view in order to fully reap the benefits of social media . However, in theory, working out the ROI of a social media programme ...3 weeks ago -
Mr. Blanchard goes to Europe
The BrandBuilder Blog —
Authority: 565
I am going to be in Europe for the next week or so. Don’t worry, I will most likely be blogging from France and the UK. (We’re all good.) That said, my ability to approve comments may be limited, so don’t get stressed out if your comments remain in approval limbo for up to a day or two. Likewise, my access to ...4 weeks ago -
Best Practices For Social Media: The Basics of Program Planning
The BrandBuilder Blog —
Authority: 565
Now that we’re hopefully beyond the “what is social media and why does my company need to understand it” phase, let’s move into some practical thinking. First things first: The four principle components (or building blocks) of any social media program, each with its very own management imperatives. They are ...4 weeks ago -
Hey, don’t take my word for it…
The BrandBuilder Blog —
Authority: 565
This comment by John Heaney was so interesting that I just had to share it with you guys today. It describes a real world application of some of the suggestions I shared with you in my last post : A recent SM implementation with a national staffing firm confirmed virtually everything you wrote. From a design ...4 weeks ago -
Social Media and The Reality of Control
Altitude Branding | Brand Elevation through Social Media —
Authority: 570
Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social media ...8 weeks ago -
Mister Blanchard goes to England.
The BrandBuilder Blog —
Authority: 565
I am pretty excited to announce that I will be speaking at the Like Minds Conference on October 16th in Exeter, England. The conference is the brainchild of Scott Gould , Trey Pennington , and Andrew Ellis who… presumably got the idea for this event while holding on to a pint or two. (At least I hope so.) ...8 weeks ago -
The Basics of Social Media ROI
:: a thousand cuts :: adam cohen's blog —
Authority: 458
Today I sat on a panel at the IBM Websphere Commerce Leadership Summit , with panelists Brant Barton, co-founder of Bazaarvoice , Duke Marr , VP of Product Management at 1-800-Flowers.com , and Stan Payson, VP of Interactive Media at David’s Bridal , moderated by Forrester ’s Sean Corcoran . The ...8 weeks ago
