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Eastman Kodak is another major brand that currently has developed marketing programs that tie both into the summer theatrical release of "The Mummy: Tomb of the Dragon Emperor" and with the 2008 Beijing Olympic Games. However, unlike what NBC Universal has done, the two Kodak programs are totally unrelated.

Eastman Kodak is another major brand that currently has developed marketing programs that tie both into the summer theatrical release of "The Mummy: Tomb of the Dragon Emperor" and with the 2008 Beijing Olympic Games. However, unlike what NBC Universal has done, the two Kodak programs are totally unrelated.

It's Wednesday, so it must be Lipsticking.com. I've begun with this blog post that will be part of a series around the various marketing programs and interactive promotions developed by the sponsors' of the 2008 Summer Olympic Games in Beijing . I gave an overview of the sponsors in my previous post.

Happy 4th of July! It's such a beautiful morning here today and with Independence Day falling on a Friday it has given many of us Americans the gift of a long summer weekend. We have plans to visit some friends who have a place on Canandaigua Lake today, one of New York's magnificent Finger Lakes.