PR Strategy

Welcome to the 'PR Strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'PR Strategy'.

Latest blogosphere posts tagged “PR Strategy”

• Semple Fraser appoints Bourne to lead digital strategy

  
  Press About — Authority: 460
  Leading law firm Semple Fraser has selected Bourne to handle the redevelopment of its website and online strategy.The commercial law specialist selected Bourne to work on its creative strategy and site design following a multi-agency selection process. Responsible for all aspects of the online platform’s ...
  1 week ago

• What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image

  
  Event Management Services, Inc. - EMSI — Authority: 408
  It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Tiger Woods is not an individual. He is a $100 million ...
  1 week ago

• 6 Effective Small Business Public Relations Tips

  
  Understanding Marketing — Authority: 131
  Just because you’re a small business doesn’t mean your public relations strategy has to be limited.  It just means that it has to be incredibly focused with specific goals in mind. As a small business owner, you need to focus your PR around thought leadership as this is where you can have the most impact. ...
  1 week ago

• Sliding Through the Sales Funnel: Using PR Ease the Flow

  
  Media Metamorphosis — Authority: 117
  One of the more interesting discussions at last week’s Highland Capital Partners Sales 2.0 event surrounded the lessons enterprise software has learned from the consumer world. The Old Sales Process Via Cosmic Kitty on Flickr Many years ago, while representing Alfresco Software , I remember CTO John ...
  2 weeks ago

• Sad, Bad PR

  
  Mary Schmidt Marketing Troubleshooter — Authority: 117
  Following on my recent post, “ PR” is dead. Long Live People. I decided to try to be considerate, whatever …Instead of simply deleting PR emails unopened, reporting as spam or adding the sender to a black list, I’ve started replying, asking to be removed from the lists. And, here’s a response: No ...
  3 weeks ago

• How to Reach Your Niche Target Market through the Mass Media

  
  Event Management Services, Inc. - EMSI — Authority: 408
  Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?   I’ll admit that sometimes they make me feel guilty. They sit in the corner of my desk, ignored, orphaned and gathering dust.  They arrive on time, every month, and I push them aside in favor of more ...
  3 weeks ago

• Tiger Woods: Why We Care (and what we can learn)

  
  Media Metamorphosis — Authority: 117
  Tiger the Golfer Just about every crisis PR person on the planet says that Tiger Woods is handling his current PR problem in the wrong way . A quick recap: admit your problem, come out with it fast, don’t let someone else break your news. OK, with that aside let me point out why we care: Tiger Woods isn’t just ...
  3 weeks ago

• What is Marketing? A Practical Explanation of Marketing, PR and Advertising

  
  Event Management Services, Inc. - EMSI — Authority: 408
  Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house. For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s ...
  4 weeks ago

• Hollywood Discovers PR and Finds the Past

  
  Media Metamorphosis — Authority: 117
  The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public  relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media. I zeroed in on this paragraph: ...
  4 weeks ago

• Does Your Message Tie Into Resolutions for the New Year?

  
  Event Management Services, Inc. - EMSI — Authority: 408
  If So, Don’t Miss This Window of Opportunity for Media Coverage I know, I know…the holidays are upon us. And we are all scrambling to get everything done at this busy time of year – professionally and personally. But there are important actions that you need to be taking now  to ensure 2010 starts with a ...
  4 weeks ago

• 3 Steps for Effectively Using Social Media For PR

  
  Online Marketing Blog — Authority: 590
  Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points: Authenticity/personality – the world and web crave it It scales – popular brands just get more ...
  4 weeks ago

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